You’re posting daily on Instagram or Fb. You’re getting some traction. However there’s a large search engine sitting proper subsequent to you that almost all community entrepreneurs and direct sellers are fully ignoring.
And it’s not dying down. It’s exploding.
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Pinterest now has 619 million month-to-month lively customers, greater than double what it had just some years in the past. The most important development spike occurred in This autumn of 2025 alone.
But solely about 20-25% of social sellers are lively on the platform.
That hole is your alternative.
Ray not too long ago sat down with Pinterest knowledgeable Kim Ward, a rock star on the fact present Play to Win and the go-to Pinterest strategist for the Higdon Group, to interrupt down precisely how inexperienced persons are utilizing Pinterest to generate leads, develop their following, and make their first gross sales in 2026.
Step 1: Perceive What Pinterest Truly Is
Most individuals deal with Pinterest like a social media platform. That’s the primary mistake.
Posture Test: Pinterest is a search engine. Folks don’t scroll Pinterest to see what their mates are doing. They log in to seek for options to issues they have already got.
This distinction adjustments all the things about the way you present up there.
On Fb or Instagram, the algorithm decides who sees your content material based mostly on engagement. On Pinterest, folks solely see content material they actively looked for. Which means in case your pin matches what somebody is already in search of, you get in entrance of a heat, intentional viewers.
Kim put the distinction plainly: no person goes to Fb and searches “doTERRA lavender oil.” However on Pinterest? That key phrase will get over 5 million month-to-month searches.
The platform rewards relevance, not attain.
Step 2: Set Up a Free Enterprise Account and Combine Your Current Content material
Right here’s the great thing about this for inexperienced persons: you don’t should create a ton of recent content material.
Begin at enterprise.pinterest.com and arrange a free enterprise account. The enterprise account (not private) provides you entry to analytics so you possibly can see which pins are performing and why.
As soon as your account is stay, combine no matter platform you’re already lively on:
In the event you’re on Instagram: Join your Instagram profile to your Pinterest enterprise account. Each reel or put up you create will mechanically pull over and put up to Pinterest. You’re now reaching a second viewers with zero additional work.
In the event you’re on YouTube: Hit the share button on any public video and search for the Pinterest brand. That YouTube video is now housed on Pinterest, the place folks looking your key phrases can watch it with out leaving the platform. And sure, it nonetheless counts towards your YouTube analytics.
In the event you’re on Fb: Create pins that talk to the ache factors your product solves, and hyperlink these pins on to your Fb profile or your Fb group. Pinterest can function a funnel that routes heat leads straight into your messenger or neighborhood.
Posture Test: You don’t want a weblog. You don’t want new gear. You want a free account and the content material you’re already creating.
Kim labored with a pupil of Ray’s who was already posting persistently on Instagram. They built-in her account with Pinterest, made positive her content material used the proper key phrases, and inside one week a single reel crossed 1,000,000 views, earned her 7,000 new followers, and generated her first 4 gross sales ever in her enterprise.
The one factor that modified was plugging her current content material into the proper search engine.
Step 3: Use Key phrases Like a Search Engine Marketer, Not a Social Poster
That is the place most inexperienced persons go away cash on the desk.
Key phrases are the language your viewers makes use of after they’re looking for what you provide. On social media, you will get away with informal captions. On a search engine, key phrases are all the things.
Kim’s method: put your self in your buyer’s sneakers. How would they seek for their drawback in the event that they needed to kind it shortly? They’re not utilizing the polished language you may use in a pitch. They’re typing uncooked, actual phrases like “important oils for sleep” or “learn how to make more money from residence.”
Your job is to match that language in your pins: within the title, within the description, within the spoken copy if it’s a video.
While you do that appropriately, your content material turns into discoverable by people who find themselves already in search of precisely what you provide.
There’s one other edge right here for community entrepreneurs particularly: Pinterest means that you can lean into your organization title as a key phrase. Ray talked about that when he was the primary earnings earner of his direct gross sales firm, over 1,300 folks a month had been looking his firm title on engines like google. Pinterest is the place you possibly can seize that site visitors strategically.
A stay-at-home mother with seven youngsters, utilizing this key phrase technique on Pinterest, hit all of her 90-day objectives on day 25. She ranked up 3 times and earned a cruise.
The Posture Test: Endurance Is the Technique
Pinterest isn’t Instagram. You’ll not put up right this moment and see explosive outcomes tomorrow.
Posture Test: The typical lifespan of a well-optimized pin is near 24 months. A pin peaks within the algorithm round day 90. This isn’t a dash. It’s compound curiosity in your content material.
Ray shared the marshmallow check analogy: youngsters who had been keen to attend for 2 marshmallows later as an alternative of grabbing one now persistently outperformed their friends throughout each measure of life success. Pinterest rewards the identical mindset.
Kim put it straight: two to 3 high quality pins per week, executed persistently, will outperform a each day pin technique with weak key phrases and no strategic path.
The sellers seeing outcomes are those who dedicated to the 90-day basis after which let the algorithm do its work.
Ray’s personal Pinterest account, managed by Kim, now generates tens of hundreds of clicks each month whether or not they put up that day or not. That’s residual site visitors. And similar to residual earnings, it solely works when you construct the muse first.
Your Name to Motion
In the event you’re already creating content material on Instagram, Fb, or YouTube, you might be leaving site visitors on the desk by not having a Pinterest enterprise account.
Set one up right this moment at enterprise.pinterest.com. It’s free. Combine your current content material. Begin utilizing the key phrases your viewers is already looking.
In order for you the total step-by-step playbook, Kim Ward’s Pinterest Advertising Academy walks you thru all the things from account setup to superior key phrase technique. It contains bite-sized modules, a non-public neighborhood, and month-to-month stay workplace hours with Kim straight.
Ray’s viewers will get a particular low cost. The course is often $197 and is on the market for $97 at higdongroup.com/academy.
The 90 days are going to go anyway. The query is whether or not your content material is working for you whereas they do.