Moderately than simply be upfront about its fourth co-founder, Nelo Life has chosen to bounce round Orkan Arat’s involvement.
All Nelo Life promotional materials to this point has did not disclose Arat as a Nelo Life co-founder.
In reality on a current Nelo Life webinar, co-founder Eric Allen was downright infantile about it. Allen acknowledged a fourth Nelo Life co-founder however referred to him solely as “Huge O”.
Individually I’ve been knowledgeable that is due to Arat’s involvement in one other MLM firm.
Additional analysis into Nelo Life’s white labelled dietary dietary supplements would possibly present some clues.
To its credit score Nelo Life has been upfront about white labelling dietary dietary supplements.
Whereas they didn’t disclose who was manufacturing the dietary supplements, BehindMLM was tipped off to “LifeC” being an abbreviation for Life Transformed.
Life Transformed promote their vary of dietary supplements on to shoppers on their very own web site.
Life Transformed represents itself to be primarily based out of Texas. On its web site, Life Transformed moreover states it
was established in 2023, rooted within the core of the USA with a imaginative and prescient to forge a model distinguished by its dedication to high quality and transparency.
Regardless of it’s claimed “dedication to transparency”, who owns Life Transformed isn’t disclosed.
Apparently sufficient, in the event you punch in Life Transformed’s company deal with into Google, you discover out it’s owned by Globallee.
Globallee is a Texas-based MLM complement firm co-founded by Mark McKnight, Lamia Bettaieb and Nauder Khazan.
Why Life Transformed is utilizing Globallee’s company deal with on its web site is unclear.
Additionally unclear to me on the time is point out of Vidafy on Life Transformed’s web site:
Vidafy was a Utah-based MLM firm that options “Life Transformed” in its advertising.
Additional analysis reveals Vidafy is now owned and operated by Plondo Community.
Plondo Community is a Lousiana firm in flip owned by Orkan Arat.
And so we have now:
- Orkan Arat proudly owning Vidafy, who promote Life Transformed’s merchandise, by means of Arat’s Californian firm Plondo Community
- Life Transformed utilizing Globallee’s company deal with on its web site
- the connection between Globallee, Life Transformed Arat being unclear
- Nelo Life deliberately hiding Orkan Arat’s involvement for undisclosed causes
- Nelo Life promoting Life Transformed’s merchandise, that means Arat is double-dipping as co-owner of each firms
While it’s definitely messy and maybe ethically questionable, legally I can’t see an issue with Arat having his thumb in so many MLM pies.
I think the problem with publicly naming Arat as a Nelo Life co-founder would possibly come all the way down to contractual agreements between Vidafy, Globallee, Life Transformed and/or different firms with ties we’re not conscious of.
If that’s the case, the issue is even when Arat isn’t named by Nelo Life, he’s nonetheless concerned. And if that’s the issue… properly, it’s nonetheless an issue whether or not Arat is called or not.
In any other case I can’t consider why Nelo Life is thrashing across the bush right here.
Both method, extra proof of Nelo Life being a rapidly launched “seize as a lot of FinMore collapsing” money seize.