BryteLyfe operates within the journey MLM area of interest. The corporate doesn’t present a company handle on its web site or social media profiles.
Heading up BryteLyfe is founder Wesley Melcher (aka Wes Melcher, proper).
Each BryteLyfe and Melcher are based mostly out of Texas.
As per his LinkedIn profile, Melcher (proper) began his MLM profession off with Cutco in 1997. In 2005 Melcher cites himself as a co-founder of WorldVentures Holdings.
WorldVentures Holdings was behind WorldVentures, a travel-niche MLM pyramid scheme.
Because the regulatory fraud warnings started piling up, WorldVentures started to break down in 2018.
Round this time Melcher filed swimsuit towards WorldVentures Holdings in September 2018. I don’t have entry to any filings however Melcher deserted the case just a few months later.
WorldVentures would go on to finally file for chapter in late 2020.
Across the identical time Melcher joined IM Mastery Academy.
Regardless of fraud warnings from Colombia, Curaçao and Sint Maarten, the UK, the CFTC within the US and Peru, Melcher claims he did “months of due-diligence and investigation” earlier than becoming a member of IM Mastery Academy.
Describing IM Mastery Academy as “the subsequent legacy firm” when he joined, Melcher quietly ditched IM Mastery Academy in late 2023/early 2024.
Throughout Melcher’s time at IM Mastery Academy;
After ditching IM Mastery Academy in late 2023 or early 2024, Melcher revealed a video titled “The REAL TRUTH about WorldVentures, DreamTrips, Seacret, and all TRADING and CRYPTO MLM Corporations!!” on his YouTube channel.
Within the March twenty third video, Melcher claims he left WorldVentures as a result of he and others “weren’t getting paid”. Melcher additionally confirms this was the rationale he filed swimsuit towards the corporate.
Notably, Melcher doesn’t handle WorldVentures being an unsustainable pyramid scheme. As an alternative, Melcher blames WorldVentures’ administration choices.
[25:53] At first the journeys had been good, the reductions had been good, the tradition was good. All the things was working.
However then we began to understand that the journeys weren’t scalable. And the opposite factor was that we had been frequently making an attempt to construct a search-engine to compete with Travelocity and Expedia.
That could be a bottomless pit that could be a for certain loser … there was completely no means that we had been gonna ever compete with Travelocity and Expedia.
However we nonetheless haemorrhaged tens of millions of {dollars} at first, making an attempt to construct a search-engine that by no means labored. It was damaged from day one and it by no means labored.
And we had been by no means capable of do it and we wasted tens of millions of {dollars}, tens of millions of hours of sources. Okay?
And on prime of that, we couldn’t spend correctly. As a result of, y’know, they needed to be like Google. They learn the e-book, “The Google Impact”, and so we wanted to have this huge workplace and, y’know, Wayne [Nugent] simply needed to have a constructing with WorldVentures’ identify on it.
And so we’re spending hundred plus thousand {dollars} a month for workplace house. We employed all these fancy, y’know, diploma folks.
Half of the manager staff over a couple of ten yr interval had no expertise in community advertising.
After which we go purchase Rovia, we go purchase Putnam Journey, a man who doesn’t even consider within the MLM business, who doesn’t even consider in our mannequin, who’s a standard journey company.
And also you go get all these folks to return in and attempt to run an organization that haven’t any MLM expertise, that haven’t any direct gross sales expertise.
[27:50] We went by way of like three or 4 CMOs over like a 3 or 4 yr interval. We had a brand new CMO like each six months, 9 months.
And you recognize what’s loopy? On the finish in 2017, we had a better payroll for severance than we did for the workers that had been truly nonetheless working there. As a result of we employed terribly.
[28:17] I bear in mind coming into a gathering and having to elucidate [to] any person who was the brand new CEO, how MLM labored. What? Are you critical?
And so actually, these had been simply the beginnings of the issues.
Melcher claims that he “introduced folks to the corporate … that would have saved the corporate”, however wasn’t listened to.
[29:59] I knew we had been hemorrhaging cash. I introduced it up, I used to be shunned in conferences for bringing it up.
Folks didn’t care as a result of the corporate was rising.
Whereas WorldVentures’ administration and poor monetary choices little doubt contributed to its collapse, on the finish of the day it was nonetheless recruiting inevitably drying up that finally killed WorldVentures off. Monetary overextension and a discount in income tied into one another.
I additionally wish to stress that, regardless of being a co-founder, Melcher didn’t depart WorldVentures till the cash dried up.
Melcher additionally briefly touches on his time at IM Mastery Academy. From a regulatory perspective, Melcher claims becoming a member of Im Mastery Academy was “a mistake” ([56:33]).
In direction of the top of March 2024, the identical month Melcher launched his video, BryteLyfe launched.
Arguably Melcher’s video is lengthy sufficient to maybe warrant a separate article. I’ve included it right here although because the video is mainly a preamble to BryteLyfe. And it’s by way of the lens of Melcher’s phrases that we are going to analyze BryteLyfe in our conclusion.
Learn on for a full assessment of BryteLyfe’s MLM alternative.
BryteLyfe’s Merchandise
BryteLyfe promote entry to an app for $199.99 after which $179.99 each 28 days.
BryteLyfe markets an app by way of which paid subscribers can entry discounted journey companies.
Stand up to 65% off retail at over 1 million Lodges, Resorts, Rental Vehicles, Cruises, Villas, Trip Properties and rather more! You may have entry to all of it actually at your fingertips by way of our revolutionary cell app.
Our highly effective AI search device will make it easier to plan a visit of a lifetime, each time!
It needs to be famous that BryteLyfe’s app prices aren’t disclosed on their web site at time of analysis (July 2024).
A subscription to BryteLyfe’s app prices $199.99 after which $179.99 each 28 days.
BryteLyfe’s Compensation Plan
BryteLyfe’s compensation plan pays on the sale of app entry to retail prospects and recruited associates.
BryteLyfe tracks commissions by way of a binary compensation construction.
A binary compensation construction locations an affiliate on the prime of a binary staff, break up into two sides (left and proper):
The primary degree of the binary staff homes two positions. The second degree of the binary staff is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary staff are generated as required, with every new degree housing twice as many positions because the earlier degree.
Positions within the binary staff are stuffed through direct and oblique recruitment of associates. Be aware there is no such thing as a restrict to how deep a binary staff can develop.
Commissions are paid month-to-month, based mostly on what number of lively app subscriptions are paired throughout each side of the binary staff.
- two lively app subscriptions on both sides of the binary staff = $200 a month
- 5 lively app subscriptions on both sides of the binary staff = $300 a month
- sixteen lively app subscriptions on both sides of the binary staff = $800 a month
- thirty lively app subscriptions on both sides of the binary staff = $1600 a month
- seventy lively app subscriptions on both sides of the binary staff = $3000 a month
- 200 and fifty lively app subscriptions on both sides of the binary staff = $7500 a month
- 5 hundred lively app subscriptions on both sides of the binary staff = $15,000 a month
- one thousand lively app subscriptions on both sides of the binary staff = $30,000 a month
- one thousand seven hundred and fifty lively app subscriptions on both sides of the binary staff = $50,000 a month
- two thousand seven hundred and fifty lively app subscriptions on both sides of the binary staff = $75,000 a month
- 4 thousand 5 hundred lively app subscriptions on both sides of the binary staff = $125,000 a month
- seven thousand 5 hundred lively app subscriptions on both sides of the binary staff = $200,000 a month
- eighteen 1000’s app subscriptions on both sides of the binary staff = $500,000 a month
“Free journey” credit are referenced in BryteLyfe’s compensation plan however specifics aren’t offered.
Becoming a member of BryteLyfe
BryteLyfe affiliate membership is $19.99 a month.
BryteLyfe Conclusion
Being primarily a reboot of WorldVentures as Wes Melcher would have run the corporate…
[1:13:21] I’m gonna construct what I informed you I used to be going to do at WorldVentures twenty-five years in the past.
And I’m gonna do it proper, and with ethics and morals and values. With out shopping for leaders, with out paying for quantity, with out having some gimmicky program, with out having one thing unlawful … to fret about.
It’s gonna be foolproof.
…WorldVenture’s compliance points apply to BryteLyfe. And sadly they haven’t been addressed.
Like WorldVentures, BryteLyfe’s legitimacy as an MLM firm hinges on whether or not it has extra retail subscribers over promoter subscribers.
Like WorldVentures, BryteLyfe does nothing to encourage retail subscriber acquisition over recruited promoter subscribers.
Given WorldVentures’ quite a few regulatory fraud warnings, the results of the corporate working as a pyramid scheme (deal with promoter subscriber recruitment over retail subscribers), because it stands there’s nothing in its enterprise mannequin to counsel BryteLyfe will function any otherwise.
Whereas Melcher is conscious of BryteLyfe’s regulatory compliance obligations…
[22:09] That is the primary litmus take a look at; For those who see an organization that claims that they’re a journey firm or that they’re doing journey, the very first thing it’s worthwhile to do is have a look at who’s travelling and are they travelling.
This could be a consideration if BryteLyfe paid commissions on journey, however they don’t Commissions are paid on app subscriptions charges. As beforehand said, BryteLyfe’s precise litmus take a look at is whether or not it has extra retail subscribers over promoter subscribers.
Inside the context of regulatory compliance with respect to BryteLyfe being an MLM alternative, whether or not subscribers are travelling or not is irrelevant if the vast majority of subscribers are promoters incomes on recruitment of promoter subscribers.
When Norwegian regulators demanded WorldVentures disclose its ratio in 2013, it was revealed 95% of subscribers had been promoters.
For apparent causes, don’t count on BryteLyfe to ever disclose its personal ratio publicly.
Different much less extreme BryteLyfe compliance points embody:
- no compensation particulars on BryteLyfe’s web site (disclosures, FTC Act)
- promoter prices not disclosed on BryteLyfe’s web site (disclosures, FTC Act)
- retail subscriber prices not disclosed on BryteLyfe’s web site (disclosures, FTC Act)
- utilizing potential earnings to market BryteLyfe on the company degree (misleading or unfair earnings claims, FTC Act)
The excellent news is, at the very least with respect to pyramid issues, you are able to do some preemptive BryteLyfe due-diligence by yourself.
All it’s important to do is ask your potential BryteLyfe upline what number of lively retail subscribers they’ve, versus what number of personally recruited promoter subscribers they’ve.
Something lower than a 50% break up (ideally 51% or greater weighed to retail subscribers), and also you’re a pyramid scheme.
Unsure what else Melcher has deliberate for BryteLyfe however the best repair compliance sensible is implementing a minimal 50% retail subscriber requirement at every fee tier.
Something much less is simply masking up the very fact BryteLyfe is following in WorldVentures’ pyramid scheme footsteps. And everyone knows how that turned out.