A brand new examine from Reality in Promoting (TINA), claims 98% of studied MLM firms are utilizing deceptive earnings claims.
In different phrases, of the hundred MLM firms TINA research, 98 % are brazenly violating the FTC Act.
MLM firms in TINA’s examine have been largely pooled from the US Direct Promoting Affiliation.
Noting DSA membership had declined from 140 firms to 93 over the previous 6 years, TINA added Exp Realty, Tupperware, LegalShield, Pruvit, doTerra, Monat World and Vida Divina.
TINA.org investigated the 100 firms and located that 98 % have been making deceptive earnings representations in 2023.
TINA.org has collected greater than 2,000 examples relationship from 2018 to the current of firms and/or their distributors making inappropriate earnings claims on their web sites and social media platforms.
This, even if DSA President Joseph Mariano was quoted in 2019 as stating, “Anybody who’s saying that you just’re going to make some huge cash [with an MLM] just isn’t telling the reality.”
One sticking level of the examine is TINA difficult the DSA on its declare that “unlawful earnings claims used to market MLM firms are few and much between.”
TINA has shared its discovering with the DSA and the DSSRC, the DSA’s funded self-regulatory program.
In mild of its findings, TINA suggests DSSRC’s “assets and/or ways for locating [illegal earning] claims are missing.”