Are you confused about branding? You’re not alone. After learning numerous books, coaches, and consultants on branding, I’ve found that most individuals—even professionals—misunderstand what makes a model actually highly effective.
Immediately, I’m sharing a totally totally different strategy to constructing a model that not solely generates leads and gross sales but additionally aligns together with your God-given goal and brings achievement.
Why Most Branding Recommendation Fails You
The frequent branding recommendation is essentially flawed. After I scroll by social media, I see the identical mistake repeatedly: individuals plastering their firm identify and merchandise in every single place. Your bio, banner, and posts showcase your merchandise or alternative, considering this demonstrates delight in your organization.
Right here’s the tough reality: this strategy is killing your momentum and cheapening your model.
After I was the primary revenue earner in my community advertising firm, an fascinating statistic emerged—1,300 individuals per 30 days had been looking “What MLM is Ray Higdon in?” Why? As a result of I by no means talked about my firm identify. It wasn’t in my bio, banner, or posts. If somebody wished to know what I used to be doing, they needed to contact me instantly.
In the meantime, I used to be persistently producing invaluable content material for 20 years—movies, articles, conferences, occasions, and webinars—specializing in serving to individuals clear up their issues, not promoting my product.
The Three Questions That Create a Magnetic Model
In order for you a model with momentum that draws individuals naturally, you need to reply these three crucial questions:
- Who do I assist?
- How do I assist them?
- Why ought to they hearken to me?
The largest mistake? Answering “How do I assist them?” together with your services or products. That’s not what creates an irresistible model.
As a substitute, your “how” needs to be one thing like “I assist them with a four-step course of” or “a seven-step blueprint” or “a six-exercise program”—one thing intriguing that makes your audience determined to study extra.
Whenever you always speak about your services or products, two unfavorable issues occur:
- Folks suppose you’re at all times promoting, which creates resistance
- You create “impartial researchers” who go to Amazon, eBay, or Google to seek out your product elsewhere—usually discovering unfavorable articles or rivals with higher advertising
Discovering Your God-Given Goal By means of Your Previous Struggles
Right here’s the place branding turns into deeply private and highly effective: assist the individual you was once.
All the things you’ve been by—grief, trauma, monetary struggles, id points, troublesome relationships—has been equipping you on your goal. As a substitute of specializing in what occurred to you, concentrate on who you’re referred to as to serve.
Judges 3:1-2 tells us that “The Lord allowed among the Israelites to expertise warfare in order that they might assist these going by warfare.” Your private struggles weren’t random—they had been preparation.
Folks would reasonably hearken to somebody who has overcome their particular problem (an authority) than somebody with credentials who hasn’t personally skilled it (an professional). In the event you’ve misplaced weight, overcome grief, or constructed a enterprise from nothing, that have is extra invaluable than any diploma or certification.
Strolling in Your Anointing Brings God’s Favor
Whenever you stroll in your God-given calling—your “anointing”—doorways swing extensive open. You get invited to talk on phases and podcasts. Folks attain out to you looking for assist. God’s favor turns into evident.
Conversely, once you don’t stroll in your anointing, life turns into troublesome. You are feeling confused, overwhelmed, and depressed. That is what occurred to King David in 2 Samuel 12:1—”on the time of the 12 months when kings went out to battle, David stayed residence.” The very subsequent verse begins his downfall with Bathsheba.
Even worldly success with out achievement results in vacancy. Mr. Beast, regardless of producing a billion {dollars} from YouTube, reportedly says he’s essentially the most sad he’s ever been. Tom Brady, after profitable a number of Tremendous Bowls, as soon as mentioned, “Most days I simply surprise, is that this it?”
As Tony Robbins says, “Success with out achievement is the final word failure.” I don’t need that for you.
Tips on how to Uncover Your Model Goal
Begin with prayer and trustworthy reflection. Have a look at your previous and establish what you’ve overcome, survived, or progressed by:
- Have been you as soon as broke and now financially secure? You is perhaps referred to as to assist others escape poverty.
- Did you discover success however really feel empty till discovering your religion? That may very well be your story to share.
- Have you ever overcome grief, well being challenges, or relationship struggles?
Whenever you vulnerably share how one can assist others due to your experiences, your model will naturally develop. Your private journey turns into your “mantle”—guiding what content material to create with out chasing tendencies or viral moments.
Proverbs tells us “the Lord blesses you with good success and provides no sorrow.” Whenever you stroll in your anointing and correctly steward what God has given you, you’ll expertise momentum like by no means earlier than.
Verify Out These Hyperlinks
- Instagram/Fb: Ship me a direct message with simply the quantity “3” to study my three-step system for higher listening to from God.
- All Entry Go: Be a part of me for deeper teaching on making a model that generates leads and gross sales whereas aligning together with your calling.