Seint has introduced it’s terminated its MLM alternative, efficient October 1st, 2024.
Pitched to Seint’s “Artists” (distributors) as “transition”, the corporate suggested in an e-mail;
Efficient October 1, 2024, Seint is transitioning our Artist program from a direct promoting mannequin to an enhanced affiliate fee construction and program.
Seint’s new affiliate mannequin will see Artists solely paid on private gross sales to retail prospects. I’m assuming the “enhanced” bit refers to further (non-MLM) bonuses.
Of observe, Seint states shifting away from MLM “aligns completely with our imaginative and prescient and values”.
Seint began off as Maskcara in 2013. The corporate was based by Cara Brook (proper), a former “magnificence blogger/make-up artist”.
In 2021 Maskcara modified its identify to Seint.
Recognizing and enhancing the sweetness that already exists in each face has all the time been our inspiration, so we’re thrilled to announce that in 2020 Maskcara Magnificence is altering its identify to Seint to higher replicate its objective.
This modification is impressed by our perception that looking for, experiencing, and cultivating magnificence is a sacred work; the work of saints.
I didn’t know what saints needed to do with an MLM enterprise alternative in 2021. I nonetheless don’t know the way working an MLM enterprise is “sacred work” at the moment.
I can’t converse to Seint’s financials however the firm appears to have been holding at roughly half one million web site visits a month. Nearly all of that visitors got here from the US (87%) and Canada (11%).
Seint did expertise a 25% discount in web site visitors between April and Might 2024. Until that was the final straw internally although that appears a bit too quickly to tug the plug.