Mark McCool reboots LiveSmart 360

Swych launched in 2019 and operates within the dietary complement MLM area of interest.

Swych operates from two web site domains:

swych.com – first registered in 2008, non-public registration final up to date on April twenty ninth, 2024
swychlife.com – privately registered on July 2nd, 2020

Heading up Swych we now have co-founders Mark and Jeanine McCool (proper).

BehindMLM first got here throughout Mark McCool in 2010, as founding father of LiveSmart 360.

After a short disaster interval in 2011, LiveSmart 360 continued on until it collapsed in November 2015. What was left of LiveSmart 360 is believed to have been bought off to Shaklee.

Previous to LiveSmart 360 McCool was behind Cyberwize. Cyberwize’s decline from 2008 to 2010 successfully led to LiveSmart 360’s launch later that very same 12 months.

Swych represents it has “international operations” throughout Florida, Kansas, Utah, Italy, San Marino, Spain, the Philippines and Uganda.

With the McCools primarily based out of Florida, this might look like the place Swych primarily operates from.

I couldn’t let you know precisely why however Swych’s product advertising on its web site gave me robust LaCore Enterprises vibes.

This prompted me to run a fast verify to find out any hyperlinks. Seems LaCore Enterprises filed two lawsuits in opposition to McCool, Swych and Duke Wellington LLC, the Florida shell firm McCool runs Swych by way of (Swych itself is a Florida LLC).

Each lawsuits relate to “shopper/business/debt” and had been filed in Collin County, Texas. Sadly this jurisdiction doesn’t present publica entry to filings.

What I can let you know from the case dockets although is LaCore Enterprises’ second lawsuit, filed in June thirteenth, 2022, didn’t go anyplace.

The primary lawsuit, filed on April 18th, 2022, led to default judgment awarded on Might thirty first, 2022. Remaining judgment was awarded to LaCore Enterprises on February twenty third, 2024.

I can’t say for certain with out seeing case filings however I consider LaCore Enterprises may need had a hand in assist McCool arrange Swych.

In any occasion, regardless of the authorized dispute it’s now lengthy settled. I’m solely referencing it for the sake of completeness.

Learn on for a full evaluation of Swych’s MLM alternative.

Swych’s Merchandise

Swych primarily markets what they name “Swych Stryps”.

For those who’re fortunate sufficient to attempt our greatest stuff, you will note it’s created & infused with our proprietary supply system – ZorbMax, that you simply can’t get anyplace else. A particular little secret course of to ramp up every part we make.

ZorbMax is recycled from LiveSmart 360:

With respect to ZorbMax and its strips, Swych writes in its product advertising;

SWYCH STRYPS ship vitamins on an oral strip. Dissolves in seconds & works inside minutes.

SWYCH STRYPS go on or below your tongue, or inside your cheek. They ship vitamins instantly into your bloodstream in a exactly measured dose.

We cut back the vitamins to such a small measurement, they’ll simply attain your cells, delivering the advantages of the vitamins instantly and rapidly, offering speedy outcomes.

SWYCH STRYPS ship larger absorption with our ZorbMax nano course of.

Swych markets six Swych Stryp varieties:

Coronary heart Stryp – CoQ10 complement (antioxidant)
Slym Styp – “enhance metabolism and power ranges”
UTI Reduction Stryp – incorporates “natural Canadian cranberries, Japanese inexperienced tea, chamomile & blueberry extracts”
Vitality Stryp – “get an on the spot power enhance with nano caffeine and vitamin B-12”
Immune Stryp – “naturally derived and assist a wholesome immune system”
SleepStryp – “take pleasure in a restful evening’s sleep and get up refreshed with our nano melatonin and valerian root”

Swytch’s Stryps value $19.95 for a ten-pack or $49.99 for a thirty-pack.

Different merchandise marketed by Swych embody:

Slim Roast – “substitute your day by day espresso repair with Slim Roast to unlock optimum well being”, retails at $49.95 for a bath of 30 servings
Pure Hydration – “sugar free electrolyte powder”, retails at $39.99 for a bath of 30 servings
Multi Collagen Peptides – collagen complement, retails at $59.99 for a bath of 30 servings
Nano Vitality Chews – “antioxidant wealthy chocolate power chews”, retails at $29.99 for a pouch of 30 chews
Irish Sea Moss – seaweed complement, retails at $39.99 for a bottle of 60 capsules
Nano Vitamin D3-K2 – nutritional vitamins D and Okay complement, retails at $29.99 for a 30 ml spray bottle
Nano Fulvic Minerals – fulvic minerals in spray type, retails at $39.99 for a 60 ml spray bottle
Nano Sleep Tincture – “formulated with Melatonin and 5HTP”, retails at $49.99 for a 30 ml bottle
Nano Reduction Gel – “distinctive formulation of multi-skin vitamins is able to holding water in suspension in a gel type, thereby permitting larger absorption”, retails at $39.99 for a 100 ml bottle
Pure Deodorant Roll-On – “24-hour all-natural odor safety”, retails at $6.99 for a 90 ml roll-on bottle
VIP Journey Membership – no data supplied, membership retails at $299.99

Swych’s Compensation Plan

Swych fails to offer shoppers with compensation plan particulars on its web site.

The next breakdown is derived from a number of compensation plan movies on Swych’s official YouTube channel.

Affiliate Ranks

There are thirty-five affiliate ranks inside Swych’s compensation plan.

Together with their respective qualification standards, they’re as follows:

Social Promoter – join as a Swych affiliate and generate and preserve 100 PV a month
SP 500 – preserve 100 PV a month and generate and preserve 500 GV over a rolling 31-day interval
SP 1K – preserve 100 PV a month and generate and preserve 1000 GV over a rolling 31-day interval
SP 2K – preserve 100 PV a month and generate and preserve 2000 GV over a rolling 31-day interval
SP 3K – preserve 100 PV a month and generate and preserve 3000 GV over a rolling 31-day interval
Bronze 1 Star – refer and preserve three retail prospects, preserve 100 PV a month and generate and preserve 5000 GV over a rolling 31-day interval
Bronze 2 Star – preserve three personally referred retail prospects and 100 PV a month, and generate and preserve 7000 GV over a rolling 31-day interval
Bronze 3 Star – preserve three personally referred retail prospects and 100 PV a month, and generate and preserve 9500 GV over a rolling 31-day interval
Bronze 4 Star – preserve three personally referred retail prospects and 100 PV a month, and generate and preserve 9500 GV over a rolling 31-day interval
Bronze 5 Star – preserve three personally referred retail prospects and 100 PV a month, and generate and preserve 12,000 GV over a rolling 31-day interval
Silver 1 Star – refer and preserve 4 retail prospects, preserve 100 PV a month and generate and preserve 20,000 GV over a rolling 31-day interval
Silver 2 Star – preserve 4 personally referred retail prospects and 100 PV a month, and generate and preserve 25,000 GV over a rolling 31-day interval
Silver 3 Star – preserve 4 personally referred retail prospects and 100 PV a month, and generate and preserve 30,000 GV over a rolling 31-day interval
Silver 4 Star – preserve 4 personally referred retail prospects and 100 PV a month, and generate and preserve 35,000 GV over a rolling 31-day interval
Silver 5 Star – preserve 4 personally referred retail prospects and 100 PV a month, and generate and preserve 40,000 GV over a rolling 31-day interval
Gold 1 Star – refer and preserve 5 retail prospects, preserve 100 PV a month and generate and preserve 50,000 GV over a rolling 31-day interval
Gold 2 Star – preserve 5 personally referred retail prospects and 100 PV a month, and generate and preserve 60,000 GV over a rolling 31-day interval
Gold 3 Star – preserve 5 personally referred retail prospects and 100 PV a month, and generate and preserve 70,000 GV over a rolling 31-day interval
Gold 4 Star – preserve 5 personally referred retail prospects and 100 PV a month, and generate and preserve 80,000 GV over a rolling 31-day interval
Gold 5 Star – preserve 5 personally referred retail prospects and 100 PV a month, and generate and preserve 90,000 GV over a rolling 31-day interval
Platinum 1 Star – refer and preserve six retail prospects, preserve 100 PV a month and generate and preserve 100,000 GV over a rolling 31-day interval
Platinum 2 Star – preserve six personally referred retail prospects and 100 PV a month, and generate and preserve 150,000 GV over a rolling 31-day interval
Platinum 3 Star – preserve six personally referred retail prospects and 100 PV a month, and generate and preserve 200,000 GV over a rolling 31-day interval
Platinum 4 Star – preserve six personally referred retail prospects and 100 PV a month, and generate and preserve 250,000 GV over a rolling 31-day interval
Platinum 5 Star – preserve six personally referred retail prospects and 100 PV a month, and generate and preserve 300,000 GV over a rolling 31-day interval
Diamond 1 Star – refer and preserve seven retail prospects, preserve 100 PV a month and generate and preserve 500,000 GV over a rolling 31-day interval
Diamond 2 Star – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 600,000 GV over a rolling 31-day interval
Diamond 3 Star – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 700,000 GV over a rolling 31-day interval
Diamond 4 Star – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 800,000 GV over a rolling 31-day interval
Diamond 5 Star – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 900,000 GV over a rolling 31-day interval
Double Diamond – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 1,000,000 GV over a rolling 31-day interval
Triple Diamond – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 2,000,000 GV over a rolling 31-day interval
Blue Diamond – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 3,000,000 GV over a rolling 31-day interval
Black Diamond – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 4,000,000 GV over a rolling 31-day interval
Crown Diamond – preserve seven personally referred retail prospects and 100 PV a month, and generate and preserve 5,000,000 GV over a rolling 31-day interval

PV stands for “Private Quantity”. Swych calculates PV as:

100% of recruited Swych affiliate pack quantity
100% of recruited affiliate orders and
50% of retail order quantity

GV stands for “Group Quantity”. GV is calculates as PV generated by a Swych affiliate and their downline.

Be aware that not more than 50% of required GV can come from anybody recruitment leg.

Additionally observe that with the intention to depend in direction of buyer necessities, referred retail prospects will need to have positioned at the least one order within the earlier 31 days.

Retail Commissions

Swych pays retail commissions of 20% to 30% on product gross sales to retail prospects.

Particular retail fee charges are decided by how a lot a Swych affiliate spends once they join:

join with an Important or Fundamental Pack and obtain a 20% retail fee fee
join with a Builder Pack and obtain a 25% retail fee fee
join with a Chief Pack and obtain a 30% retail fee fee

One other 10% is paid on thirty-pack retail buyer orders of Swych Stryps.

Buyer Orbit Crew Bonus

The Buyer Orbit Bonus pays on retail buyer gross sales by way of unilevel staff generations, in addition to generated C1 downline quantity.

A unilevel compensation construction locations an affiliate on the prime of a unilevel staff, with each personally recruited affiliate positioned instantly below them (stage 1):

If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel staff.

If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.

A era in every unilevel staff leg is outlined when a C2 or increased ranked Swych affiliate exists deeper within the leg.

This C2 or increased ranked affiliate caps off the primary era of that leg, with the second starting instantly after.

If a 3rd C2 or increased ranked affiliate exists deeper within the leg, they capp of the second era and the third begins below them.

If no such ranked affiliate exists, the second era of that leg extends the total depth of the leg.

Utilizing this generational construction, The Buyer Orbit Crew Bonus pays out 5% on as much as XX generations per unilevel staff leg:

C2 ranked associates earn 5% on one era per leg and a pair of% on any C1 quantity throughout their unilevel staff
C3 ranked associates earn 5% on as much as two generations per leg and three% on any C1 quantity throughout their unilevel staff
C4 ranked associates earn 5% on the primary two generations per leg and three% on a 3rd and 4% on any C1 quantity throughout their unilevel staff
C5 ranked associates earn 5% on the primary two generations, 3% on a 3rd and a pair of% on a fourth and 5% on any C1 quantity throughout their unilevel staff

Be aware that C* ranks are distinctive to the Buyer Orbit Bonus and Swych doesn’t present qualification standards.

Recruitment Commissions

Swych associates are paid to recruit new associates:

recruit an Important Pack affiliate and obtain $15
recruit a Fundamental Pack affiliate and obtain $30
recruit a Builder Pack affiliate and obtain $75
recruit a Chief Pack affiliate and obtain $150

Residual Commissions

Swych pays residual commissions primarily based on rank:

SP 500s earn $2 a day
SP 1ks earn $3 a day
SP 2Ks earn $7 a day
SP 3Ks earn $10 a day
Bronze 1 Stars earn $15 a day
Bronze 2 Stars earn $21 a day
Bronze 3 Stars earn $29 a day
Bronze 4 Stars earn $36 a day
Bronze 5 Stars earn $45 a day
Silver 1 Stars earn $53 a day
Silver 2 Stars earn $67 a day
Silver 3 Stars earn $80 a day
Silver 4 Stars earn $93 a day
Silver 5 Stars earn $107 a day
Gold 1 Stars earn $133 a day
Gold 2 Stars earn $160 a day
Gold 3 Stars earn $187 a day
Gold 4 Stars earn $213 a day
Gold 5 Stars earn $240 a day
Platinum 1 Stars earn $267 a day
Platinum 2 Stars earn $400 a day
Platinum 3 Stars earn $533 a day
Platinum 4 Stars earn $667 a day
Platinum 5 Stars earn $800 a day
Diamond 1 Stars earn $1333 a day
Diamond 2 Stars earn $1600 a day
Diamond 3 Stars earn $1867 a day
Diamond 4 Stars earn $2133 a day
Diamond 5 Stars earn $2400 a day
Double Diamonds earn $2667 a day
Triple Diamonds earn $5333 a day
Blue Diamonds earn $8000 a day
Black Diamonds earn $10,667 a day
Crown Diamonds earn $13,333 a day

Matching Bonus

Swych pays a Matching Bonus on residual commissions paid to downline associates.

The Matching Bonus is paid by way of the identical unilevel compensation construction used to pay the Buyer Orbit Crew Bonus.

Generations are as soon as once more used, capping off when a Bronze or increased ranked affiliate is present in a unilevel staff leg.

Bronze 1 to Bronze 5 ranked associates earn a ten% match on one era
Silver and Gold ranked Matching Bonuses will not be disclosed
Diamond 1 and better ranked associates earn a ten% match on stage 1 and an undisclosed share match down one other 4 generations

Star Bonus

Silver Star and better ranked associates can qualify for the Star Bonus inside their first 30 days:

Silver Star – refer two retail prospects, recruit three associates, generate 500 PV (300 PV should come from recruitment packs), and obtain a $200 Star Bonus
Gold Star – refer 4 extra retail prospects, recruit six associates, generate 1000 PV (600 PV should come from recruitment packs), and obtain one other $200 Star Bonus

Silver Star – join and generated 500 PV inside your first 30 days (300 PV should come from recruitment packs)

Blessing Bonus

The Blessing Bonus is paid to Bronze and better ranked associates month-to-month:

Bronze ranked associates obtain $200
Silver ranked associates obtain $400
Gold ranked associates obtain $600
Platinum ranked associates obtain $800
Diamond ranked associates obtain $1000
Diamond+ ranked associates obtain $2000

Chief Bonus

Swych associates who join with a $1199.99 Chief Pack and are Bronze or increased qualify for the Chief Bonus.

The Chief Bonus pays on recruitment of a Chief Pack affiliate on as much as 5 ranges of recruitment (unilevel):

Bronze ranked associates earn a $20 Chief Bonus on stage 1
Silver ranked associates earn a $20 Chief Bonus on ranges 1 and a pair of
Gold ranked associates earn a $20 Chief Bonus on ranges 1 to three
Platinum ranked associates earn a $20 Chief Bonus on ranges 1 to 4
Diamond+ ranked associates earn a $20 Chief Bonus on ranges 1 to five

Rank Achievement Bonus

Swych rewards associates for qualifying at Bronze 1 Star and better inside specified time durations:

qualify at Bronze 1 Star inside 2 months and obtain $500
qualify at Bronze 2 Star inside 4 months and obtain $700
qualify at Bronze 3 Star inside 6 months and obtain $950
qualify at Bronze 4 Star inside 8 months and obtain $1250
qualify at Bronze 5 Star inside 12 months and obtain $1500
qualify at Silver 1 Star inside 14 months and obtain $2000
qualify at Silver 2 Star inside 16 months and obtain $2500
qualify at Silver 3 Star inside 18 months and obtain $3000
qualify at Silver 4 Star inside 20 months and obtain $3500
qualify at Silver 5 Star inside 22 months and obtain $4000
qualify at Gold 1 Star inside 24 months and obtain $5000
qualify at Gold 2 Star inside 26 months and obtain $6000
qualify at Gold 3 Star inside 28 months and obtain $7000
qualify at Gold 4 Star inside 30 months and obtain $8000
qualify at Gold 5 Star inside 32 months and obtain $9000
qualify at Platinum 1 Star inside 36 months and obtain $10,000
qualify at Platinum 2 Star inside 38 months and obtain $15,000
qualify at Platinum 3 Star inside 40 months and obtain $20,000
qualify at Platinum 4 Star inside 42 months and obtain $25,000
qualify at Platinum 5 Star inside 46 months and obtain $30,000
qualify at Diamond 1 Star inside 48 months and obtain $50,000
qualify at Diamond 2 Star inside 50 months and obtain $60,000
qualify at Diamond 3 Star inside 52 months and obtain $70,000
Diamond 4 and better Rank Achievement bonuses will not be disclosed

Be aware that if a Swych affiliate fails to qualify inside the set time-period, they may earn 50% of the Rank Achievement Bonus.

There’s additionally a match out there on downline Rank Achievement Bonuses, paid out down six ranges of recruitment (unilevel):

SP 500 to SP 3K earns a 50% match on stage 1 (personally recruited associates
Bronze 1 Star to Bronze 5 Star earn a 50% match on stage 1 and 10% on stage 2
Silver 1 Star to Silver 5 Star earns a 50% match on stage 1 and 10% on ranges 2 and three
Gold 1 Star to Gold 5 Star earns a 50% match on stage 1 and 10% on ranges 2 to 4
Platinum 1 Star to Platinum 5 Star earns a 50% match on stage 1 and 10% on ranges 2 to five
Diamond 1 Star and better earns a 50% match on stage 1 and 10% on ranges 2 to six

Becoming a member of Swych

Important Pack – $99
Fundamental Pack – $249.99
Builder Pack – $499.99
Chief Pack – $1199.99

The extra a brand new Swych affiliate spends the extra merchandise they obtain. Chief Pack associates are additionally in a position to earn extra on recruitment of different Chief Pack associates.

Swych Conclusion

Whereas it’s not a 1:1 clone, Swych is actually a reboot of LiveSmart 360.

Sadly again in 2010 I used to be nonetheless determining BehindMLM’s evaluation templates, so I can’t level to a direct comparability.

Right here’s an article on the “LiveSmart 360 Million Greenback Match” although. In Swych it’s the “Million Greenback Matching Bonus”.

LiveSmart 360’s “Smartline” is gone however the two compensation plans are in any other case fairly related.

Then there’s the entire “Zorbmax” supply system. Once more, the product names have modified and it’s not a 1:1 replicated providing, however there’s important overlap between Swych’s merchandise and what LiveSmart 360 provided.

Why is Swych being a reboot of LiveSmart 360 a possible downside?

In BehindMLM’s 2017 Zilis evaluation I addressed LiveSmart 360’s early failures;

After launching with Zorbmax, LiveSmart 360 needed to “relaunch” with a brand new product a 12 months and a half later. The curiosity in Zorbmax as a flagship product merely wasn’t there to maintain the corporate.

As of January 2024, SimilarWeb was monitoring ~1600 month-to-month visits to “swych.com” and no visitors to “swychlife.com”.

Swych’s 2024 compensation advertising movies are hosted by Platinum 2 Star Roberto Grandis.

By the top of 2024 Grandis had left Swych to launch Colony World, his personal oral strip MLM firm.

Particular to Swych I discovered that, whereas there may be an effort to encourage retail gross sales, it’s exhausting to disregard the recruitment commissions and bonuses (e.g. the Chief Bonus).

Retail buyer necessities don’t kick in till a Swych affiliate hits Bronze 1, at which level they’re required to be producing 5000 GV over a rolling 31-day interval.

In different phrases, nearly all of associates are going to have the ability to run their Swych MLM enterprise as a pyramid scheme (recruitment with little to no retail).

The excellent news is sussing this out is simple. As a potential Swych affiliate you need to ask your potential upline how a lot of their month-to-month 100 PV requirement is retail gross sales.

If it’s not at the least 50 PV out of the required 100 PV, there’s a great probability that affiliate is working a pyramid scheme. You possibly can additional affirm this by asking what number of associates they’ve recruited and evaluating that to their energetic retail prospects.

Pay-to-play, one other hallmark of an MLM pyramid scheme, can also be a problem.

Two of Swych’s bonuses are paywalled behind its Chief Pack, which simply occurs to be its costliest affiliate membership possibility.

In certainly one of Swych’s compensation advertising movies, Roberto Grandis actually spells it out;

It solely will get higher with the Chief Pack. That is for the folks which are actually seeking to earn probably the most cash potential and wish the quickest outcomes.

Tying how a lot a recruited affiliate spends on membership to incomes potential isn’t one thing you need to see in an MLM firm.

The irony right here is whereas Swych offers an “FTC disclosure” assertion on their web site…

…it doesn’t handle potential violations of the FTC Act (lack of retail gross sales, compensation disclosures and so on.).

Swych might clear up their compensation plan by requiring SP ranked associates to fulfill the minimal 3 retail buyer requirement, however since launching in 2019 have chosen not too.

As an MLM firm proprietor veteran, Mark McCool undoubtedly is aware of higher. Method with warning.