LumiVitae fails to offer possession or government info on its web site.
LumiVitae’s web site area (“lumivitae.com”), was first registered in 2015. The non-public registration was final up to date on October thirteenth, 2023.
Primarily based on snapshots from the Wayback Machine, it seems LumiVitae’s web site went dwell on or round December 2023.
Nuno Nina is talked about on LumiVitae’s web site however there’s no point out of him being founding father of the corporate.
To substantiate that I needed to head over to Nina’s private web site:
Nina is believed to be a Portuguese nationwide. He’s best-known within the MLM trade for being behind Healy World’s nonsensical “info area” gadgets.
Healy World continues to be round however its web site has seen a dramatic 78% discount in site visitors over the previous few months.
Whereas Nuno Nina is LumiVitae’s founder, he himself isn’t operating the corporate.
LumiVitae is headed up by Australian nationwide Taryn Lee.
Maybe not surprisingly, Lee is a former Healy World distributor:
LumiVitae doesn’t present a company tackle on its web site. LumiVitae’s web site Phrases of Service nevertheless does cite “LumiVitae, LDA” and states its web site “is managed and operated from inside Portugal”.
As at all times, if an MLM firm is just not brazenly upfront about who’s operating or owns it, assume lengthy and onerous about becoming a member of and/or handing over any cash.
LumiVitae’s Merchandise
LumiVitae markets a €488 EUR “CellPower” hydrogen water bottle.
Be aware LumiVitae’s web site had the identical CellPower bottle going for €511 in late 2023.
In response to LumiVitae’s web site, its CellPower bottle
- is designed by Nuno Nina
- encompasses a “new proprietary membrane [to] optimize pure and secure hydrogen manufacturing”
- incorporates magnets to “mimic the magnetic area of the Earth’s core”
- is ready to blast “power, restoration and LumiVitae” frequencies into the water
- options LED lighting that’s “is just not supposed to straight have an effect on the water however reasonably ourselves”
When put collectively, you get this LumiVitae advertising spiel;
This bottle is expertly engineered to provide water enriched with bioavailable molecular hydrogen.
Inside, it captures the profound secrets and techniques of the universe, producing hydrogen-rich ingesting water and infusing it with the solar’s life-giving frequencies, giving to the identify liquid gentle.
To make sure stability, its base is grounded inside the Earth’s magnetic area, making a harmonious equilibrium that mirrors the intrinsic connection between nature, water and also you.
Regardless of first hitting the market again in 2020 (extra on that within the conclusion of this evaluation), there are not any peer-reviewed medical research pertaining to the CellPower water bottle.
LumiVitae’s Compensation Plan
LumiVitae’s compensation plan revolves across the sale of CellPower water bottles to retail clients and recruited associates.
Residual Commissions
LumiVitae pays residual commissions through a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel group, with each personally recruited affiliate positioned straight beneath them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel group.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
LumiVitae caps payable unilevel group ranges at eight.
Residual commissions are paid as a share of gross sales quantity generated throughout these eight ranges as follows:
- stage 1 (private retail clients and recruited associates) – 25%
- ranges 2 and three – 5%
- stage 4 (generate 2000 GV to unlock over a rolling 6 month interval, or for 4 consecutive months to completely unlock) – 5%
- stage 5 (generate 12,500 GV to unlock over a rolling 6 month interval, or for 5 consecutive months to completely unlock) – 5%
- stage 6 (generate 50,000 GV to unlock over a rolling 6 month interval, or for six consecutive months to completely unlock) – 2.5%
- stage 7 (generate 150,000 GV to unlock over a rolling 6 month interval, or for seven consecutive months to completely unlock) – 1.5%
- stage 8 (generate 300,000 GV to unlock over a rolling 6 month interval, or for eight consecutive months to completely unlock) – 1%
GV stands for “Group Quantity”. Group Quantity is gross sales quantity generated by gross sales of CellPower bottles to retail clients and recruited associates (1 EUR = 1 GV).
Be aware that required GV to unlock larger unilevel group ranks is collected.
E.g. for stage 6 a LumiVitae affiliate should generate 50,000 in collected GV quantity as soon as a month over a rolling six month interval.
Hitting 50,000 GV in a month unlocks stage 6 for six months, throughout which 50,000 GV in a month should be hit once more to proceed incomes down six ranges.
Matching Bonus
To qualify for the Matching Bonus, a LumiVitae affiliate will need to have unlocked residual commissions at stage 5 or larger (for qualification standards see “Residual Commissions” above).
The Matching Bonus is paid out as a share of residual commissions earned on as much as 4 unilevel group ranges.
- qualify for stage 5 residual commissions and obtain a 5% match on ranges 1 and a couple of of your unilevel group
- qualify for stage 6 residual commissions and obtain a 5% match on ranges 1 to three of your unilevel group
- qualify for stage 7 or 8 residual commissions and obtain a 5% match on ranges 1 to 4 of your unilevel group
Diamond Month-to-month Bonus Pool
LumiVitae takes 3% of company-wide gross sales quantity and locations it right into a Diamond Month-to-month Bonus Pool
LumiVitae associates qualify for shares within the Diamond Month-to-month Bonus Pool based mostly on the next standards:
- generate 250,000 PV a month = 1 share
- generate 600,000 PV a month = 2 shares
- generate 1,500,00 PV a month = 3 shares
Be aware that as a substitute of a typical PV definition (private gross sales and orders), LumiVitae defines PV as “an inner LumiVitae forex for international fee calculations”.
This equates to the sale of a CellPower bottle coming to 400 PV.
Abundance 360 Ambassador Pool
LumiVitae takes 3% of company-wide gross sales quantity and locations it into the Abundance 360 Ambassador Pool.
The Abundance 360 Ambassador Pool is paid out yearly based mostly on the next standards:
- generate 4,000,000 in annual PV = 10 shares
- generate 10,000,000 in annual PV = 25 shares
- generate 20,000,000 in annual PV = 50 shares
As soon as once more word that as a substitute of a typical PV definition (private gross sales and orders), LumiVitae defines PV as “an inner LumiVitae forex for international fee calculations”.
This equates to the sale of a CellPower bottle coming to 400 PV.
Becoming a member of LumiVitae
LumiVitae affiliate membership is free.
LumiVitae Conclusion
Healy World going into huge decline beginning December 2023 and this being the month LumiVitae’s web site launched isn’t a coincidence.
So far as I can inform, LumIVitae is stuffed with Healy World distributors seeking to revenue off a brand new “frequencies” grift.
I say grift as a result of, as with Healy World, there are not any peer-reviewed research pertaining to any claimed advantages of CellPower water bottle use.
A 2024 printed “systematic evaluation” into hydrogen water, citing many research (none of which can be utilized to market CellPower bottles as a result of they weren’t finished on CellPower bottles), concluded;
Although there may be nice potential in understanding the advantages of hydrogen-rich water, we nonetheless have to beat the present limitations.
We’d like well-designed research in people, with giant pattern sizes and long-term trials, to establish the advantages.
Additionally, it must be famous that, as a few of the research might need been supported by organizations with an curiosity in hydrogen-rich water merchandise, there may very well be business biases in publication.
A correct battle of curiosity evaluation is required as we transfer ahead.
That’s the scenario at this time, three years after Nuno Nina first launched his CellPower bottles.
If anybody had a vested curiosity in getting peer-reviewed research finished on CellPower bottles its Nina. However within the three years CellPower bottles have been offered to shoppers, that hasn’t occurred.
I’ll go away you to conclude why.
Once more, as with Healy World, the shortage of peer-reviewed medical research pertaining to LumiVitae’s merchandise hasn’t stopped promoters spouting all types of unlawful unsubstantiated claims.
This Lumivitae promoter claims dehydration isn’t treatable:
These Lumivitae promoters are making all types of unsubstantiated medical claims:
And it’s not simply LumiVitae promoters. Between March tenth and twenty fourth, LumiVitae held “roadshow” company promotional occasions throughout Australia.
Each Nuno Nina and Taryn Lee had been in attendance. So was Michelle Patrick, who works as LumiVitae’s Head of Area Schooling.
Tickets to attend the occasions had been $38 AUD (~$25 USD). Extra importantly, that is from the roadshow promotional supplies:
And that is from LumiVitae’s official YouTube channel:
Makes you marvel what unlawful medical claims are being spouted LumiVitae’s company non-public FaceBook group:
So far as the MLM aspect of issues go, LumiVitae gives up an straight-forward compensation plan.
Retail viability of a water bottle at €488 EUR ($527 USD) is extraordinarily questionable.
We will see early promotion of LumiVitae is recruitment of Healy World promoters. Past that I feel we’re most likely solely affiliate recruitment. Half a grand on a water bottle with out an hooked up earnings alternative is a tough promote.
If the vast majority of CellPower bottle gross sales are to recruited associates, LumiVitae can be working as a pyramid scheme.
After I first started researching LumiVitae, a €488 EUR water bottle appeared a bit random. Aside from collapsing what’s left of Healy World to spruik a brand new equally as fruitless product, I felt there was one thing I wasn’t getting.
Having thought of LumiVitae a bit extra although, I feel I do know what’s occurring right here.
As already established, Nuno Nina launched CellPower Water in late 2020.
CellPower Water operated from the area “cellpowerwater.com”, up till the web site was pulled in anticipation for an MLM relaunch as LumiVitae in late 2023.
What occurred in 2023?
Between mid 2023 and the vacation season, social media spurred a Stanley water bottle craze.
The right storm of Stanley aesthetics, influencer attain, and standing symbolism for bottles occurred in mid-2023 with the rise of what’s generally known as WaterTok.
In primary phrases, WaterTok was the pattern of including flavored, sugar- and calorie-free powder to H2O to assist meet one’s advisable each day consumption.
Movies on methods to flip faucet water into one thing that tastes like a radioactive fruit and nonetheless be “wholesome,” have garnered lots of of hundreds of views and proceed to at the present time.
Stanleys have been and proceed to be one of many premier vessels of selection for these within the area.
This social media fad originated within the US however the mind rot quickly unfold to different international locations. It’s largely died down now amongst all however the stupidest of individuals.
To be clear, there’s nothing improper with water bottles or ingesting water. Idolizing of a selected model to the purpose of fanatical idiocy although is psychological sickness.
Trying on the timeline of the Stanley bottle fad, it’s not onerous to see Numo Nina attempting to trip the grift prepare with by relaunching his CellPower water bottles.
I believe there’s been a hiccup although, pushing LumiVitae’s launch timeline properly into 2024. The unique plan was most likely to money in on as a lot of the Stanley bottle craze post-Christmas.
Anyway, only a thought. No less than a time-sensitive grift aimed toward gullible Healy World promoters is smart.
In any other case LumiVitae is simply promoting water bottles which have already been available on the market for 3 years, price half a grand every and supply no verifiable well being advantages.
Would possibly need to have a take into consideration why Healy World by no means took off among the many basic public.