Boy, do I’ve a firecracker of a subject for you as we speak! I just lately had the pleasure of interviewing social media professional Kim Ward, who’s about to talk some critical social media blasphemy. Kim makes a compelling case that Pinterest is definitely simpler than Instagram in the case of making long-term gross sales. How dare she assault the holy grail of Instagram, proper?
Kim is a rock star within the on-line advertising and marketing world – just lately voted one of many high 10 influencing entrepreneurs within the nation. She’s helped 1000’s of entrepreneurs take their present content material, repurpose it for Pinterest, and begin driving every day gross sales 24/7. You may additionally acknowledge her from our actuality present “Play to Win,” the place she showcased her aggressive spirit.
Pinterest: The Misunderstood Powerhouse
Do you know there are 537 million month-to-month lively customers on Pinterest? That’s not a typo – 537 MILLION folks actively utilizing this platform each month. But as Kim factors out, most individuals nonetheless assume Pinterest is only for “recipes and hair, pores and skin, and nails.”
KEY TAKEAWAY #1: Pinterest is a search engine, not a social media platform – which implies your content material has a for much longer shelf life.
Kim explains that whereas most of us are grinding away on Instagram, enormous companies like Amazon, Financial institution of America, Constancy, and Keebler are quietly investing their time and promoting {dollars} on Pinterest. “What in the event that they know that you simply don’t?” she asks.
The Life-Altering Query
Kim’s Pinterest journey started with a strong query from her monetary coach: “What would you do if you happen to had been unable to bodily work your online business for 4 consecutive months?”
This query rattled her. Regardless of retiring her husband and constructing a profitable enterprise, Kim realized she had created a full-time job for herself with no leverage. “I’ve created a full-time job for myself at house. There was no leverage,” she admits.
KEY TAKEAWAY #2: You want ZERO followers on Pinterest to generate leads and gross sales – the platform reveals your content material to folks actively trying to find what you supply.
Pinterest Proved Its Energy Throughout a Disaster
In a stroke of excellent timing, Kim had arrange her Pinterest ecosystem proper earlier than getting hit by a virus that left her bedridden for 25 days. However in contrast to most on-line entrepreneurs who would see their earnings plummet throughout such an sickness, one thing superb occurred.
“Whereas I used to be down and my husband was doing the grocery buying and all the things, he didn’t must test our checking account. The leads had been nonetheless coming in. My digital merchandise had been nonetheless promoting, the money register was ringing every day, Ray, every day,” Kim explains.
KEY TAKEAWAY #3: Pinterest creates a real passive earnings system that continues working even when you’ll be able to’t.
Longevity That No Different Platform Provides
Probably the most stunning revelations Kim shared was about content material longevity. On Pinterest, each single pin lives for a mean of 4 months – no matter high quality. Evaluate that to Instagram or Fb posts that disappear from feeds inside hours.
Kim shared the story of a buddy who pinned one thing 15 years in the past. That single pin nonetheless drives 300-500 folks to her web site EVERY MONTH, leading to constant gross sales 15 years later. “That’s fairly good,” I needed to admit.
KEY TAKEAWAY #4: Pinterest and Google are “greatest mates” – your pins additionally get listed in Google search outcomes, amplifying your attain.
The Hemp Oil for Canines Success Story
Kim instructed me a few buddy in Australia who sells hemp oil for canine. After Fb shut down each her 6,000-member group and private profile with out warning, she turned to Pinterest in desperation.
Regardless of the everyday 90-day indexing interval for brand new pins, inside simply 4 weeks, she had her first $1,000 day – one thing she had by no means achieved together with her Fb group. By the top of the primary month, she had generated $4,003 in gross sales. The second month introduced in practically $6,000.
Then she received wildly sick throughout a visit to the UK. Bedridden and unable to create content material, she nonetheless made $4,000 in income that month. By her fifth month, she had generated practically $25,000 promoting hemp oil for canine by means of Pinterest.
KEY TAKEAWAY #5: You DON’T want a weblog or podcast for Pinterest success, and you may combine your present Instagram content material with a couple of clicks.
Getting Began Is Surprisingly Easy
Kim emphasizes that making a Pinterest enterprise account takes minutes at enterprise.pinterest.com, and you may repurpose content material you’ve already created:
“Should you’re right here on Instagram and you might be cranking out these reels and also you’re placing lots of effort into the Instagram channel, why not create and set up your Pinterest presence? And in only a few clicks of a button, you’ll be able to combine your Instagram channel and all your content material will instantly pull into Pinterest for you.”
It’s also possible to simply share YouTube movies and TikTok content material. Kim revealed that tens of millions of Pinterest customers really seek for “TikTok movies” on Pinterest as a result of they’re loyal to the platform and don’t wish to depart.
KEY TAKEAWAY #6: Pinterest requires simply minutes a day to keep up, making it excellent for busy entrepreneurs.
The Mindset Shift
The largest distinction between Pinterest and different platforms is the timeline. On Instagram, we’re on the lookout for instant outcomes. On Pinterest, Kim teaches us to assume quarterly:
“What am I advertising and marketing now? January twenty seventh, February, March, April, we’re pinning for issues which might be going to pop rank and index proper now in April. So it does take 90 days for the algorithm and for the Pinterest platform to essentially perceive who do you wish to be in entrance of.”
This isn’t for these with what Kim calls “IgM” (Instantaneous Gratification Mentality) – it’s for entrepreneurs who perceive the worth of constructing belongings that pay dividends over time.
Your Pinterest Motion Plan
- Create a free Pinterest enterprise account at enterprise.pinterest.com
- Join your present social media accounts to mechanically import content material
- Take into consideration your superb buyer’s ache factors and search behaviors
- Be affected person through the preliminary 90-day indexing interval
- Use Canva’s pre-made Pinterest templates for fast, professional-looking pins
Time to Construct Your Pinterest Legacy Asset
Kim’s Pinterest enterprise is so worthwhile that she and her husband have written it into their will as a legacy asset for his or her little one. That’s how highly effective a well-built Pinterest presence could be.
“I might say divorce that prompt gratification mentality and say, okay, sure, it’s going to take me 90 days for this pin to index. Nevertheless, 12, 18, 24 months down the street, you’re nonetheless producing leads and your pins are nonetheless driving site visitors to wherever you pinned them to.”
Should you’re prepared to find how Pinterest can remodel your online business with simply minutes of effort per day, Kim has created a complete 16-page playbook that walks you thru all the things from establishing your account to pinning with most effectivity.
The query isn’t whether or not you’ll be able to afford to spend time on Pinterest – it’s whether or not you’ll be able to afford NOT to have an asset that continues to drive site visitors, leads, and gross sales for years and even many years to return.