LoveBiome fails to supply possession or govt data on its web site.
LoveBiome’s web site area (“lovebiome.com”), was registered in September 2021. The personal registration was final up to date on September twentieth, 2024.
Additional analysis reveals Kelly Olsen cited as LoveBiome’s founder and CEO:
Why this isn’t disclosed on LoveBiome’s web site is unclear. Particularly contemplating Olsen is quoted in a number of LoveBiome web site weblog posts.
In a single such submit, dated June twenty second, 2022 and authored by Disraeli Rangel (?), Olson (proper) explains why he “left retirement and began LoveBiome”.
My story begins in August 2018, in Tokyo Japan.
After years of preventing to get our unique Tahitian Noni model and tradition again on heart stage, we held a conference in Tokyo that introduced everybody again to the easiest years of Morinda and Tahitian Noni Worldwide.
It was really like going house. We had performed it; we united our total worldwide group once more with the story of Tahitian Noni.
Quick ahead 4 months. In December 2018, I hosted a big group of our leaders in Tahiti. It was the proper conclusion to our 12 months. The spirit was so good, and everybody appeared ahead to a 12 months of unity and development.
It didn’t occur.
Arriving house within the Salt Lake Metropolis airport after that journey, I obtained a textual content message to fulfill my accomplice at his house instantly. I went. I arrived at 9 am.
It was there that I discovered Morinda had been bought. I used to be an proprietor and accomplice, however the deal was performed utterly with out my information. I came upon about it that morning.
I used to be in shock. The papers had been ready, and my accomplice put them in entrance of me with a pen and mentioned, “signal them.”
One hour later I met the brand new CEO who had organized the acquisition of Morinda. Two hours after that, he gathered the managers of the corporate collectively to tell them. All of it occurred quick—prefer it had been rehearsed.
Morinda wasn’t bought for TNJ, our superb workforce, Tahitian Noni, or our tradition—all of the issues we had been so happy with.
It was bought to turn out to be a platform to promote CBD merchandise. The brand new administration couldn’t have cared much less about all these different issues.
When the CBD concept flamed out, they continued to aggressively pursue the route of acquisitions and mergers with different corporations.
You possibly can see for your self how that turned out. They took a worthwhile, united firm—on the verge of a breakout 12 months—and turned it into an unrecognizable mess. In simply three years.
Following acquisition by NewAge in 2018, Tahitian Noni grew to become “Noni by NewAge“.
The deal referred to as for me to stay employed by the corporate for 3 years as a figurehead to assist with the transition.
I had no function or obligations. I used to be there simply to make individuals really feel some continuity with the previous. I hated each minute of it, however I felt I could possibly cushion the blow for our staff and distributors.
The three-year settlement lasted lower than 18 months: I used to be requested to depart in March, 2020.
NewAge filed for Chapter 11 chapter in 2022. The SEC sued former NewAge CEO Brent Willis for alleged fraud across the similar time.
NewAge itself settled fraud allegations with the SEC and was bought off.
NewAge’s 2022 chapter marked the tip of Tahitian Noni. In 2023 NewAge rebranded as PartnerCo.
Kelly Olsen claims he based LoveBiome “to try to hold the reminiscences and tradition of Morinda and Tahitian Noni alive” (Tahitian Noni rebranded as Morinda in 2012).
LoveBiome supplies a company handle in Utah on its web site.
As at all times, if an MLM firm is just not overtly upfront about who’s operating or owns it, suppose lengthy and arduous about becoming a member of and/or handing over any cash.
LoveBiome’s Merchandise
LoveBiome markets a variety of dietary dietary supplements focusing on microbiome well being.
The Period of the Microbiome has created an explosion of scientific analysis and discovery, all of which factors to the identical fact: The microbiome is the middle of well being within the human physique.
At present, microbiome well being stays comparatively unknown to customers, though governments, corporations, researchers, and universities share a profound curiosity in microbiome well being.
- P84 – “PhytoPower 1 and PhytoPower 2 [formulas] and 84 whole elements rigorously chosen for his or her optimistic affect on microbiome well being”, retails at $225 for a pouch of 30 servings or $425 for 60 servings (marketed as “P84 Gold”)
- PhytoPower 1 – “comprises important complete meals, helpful Focused Probiotics, and highly effective digestive enzymes to feed and diversify the intestine microbiome”, retails at $120 for a pouch of 30 servings
- PhytoPower 2 – “comprises specialised blends that had been designed to assist the physique cleanse the microbiome of dangerous toxins, and promote a wholesome surroundings for helpful micro organism to develop and flourish”, retails at $120 for a pouch of 30 servings
- PhytoPower – “combines contemporary vegetables and fruit with important prebiotics, probiotics and digestive tremendous blends to create the best biotic surroundings in your intestine”, retails at $95 for a field of 30 single-serve sachets
- PhytoPower B – “options among the finest and most spectacular collections of carb-, starch-, and sugar-blocking elements on the planet”, retails at $50 for a pouch of 15 single-serve sachets
- PhytoPower X – “250mg of pure caffeine from guarana and yerba mate, adaptogens, and bioavailable nutritional vitamins and prebiotics”, retails at $55 for a pouch of 15 single-serve sachets
- PhytoPower I – “a every day beverage complement designed to construct and strengthen immune system defenses”, retails at $50 for a pouch of 15 single-serve sachets
- PhytoPower W – “delivers essentially the most highly effective mixture of focused probiotics and a novel mix of prebiotic soluble fiber that feeds pleasant micro organism”, retails at $50 for a pouch of 15 single-serve sachets
- PhytoPower T – “designed to assist the physique burn extra fats via focused microbiome assist”, retails at $55 for a pouch of 15 single-serve sachets
- PhytoPower C – “delivers calming chemical compounds via nature’s greatest calming elements”, retails at $50 for a pouch of 15 single-serve sachets
- PhytoPower E – “a wholesome, pure means to assist stimulate your physique and promote wholesome vitality harvesting”, retails at $50 for a pouch of 15 single-serve sachets
- Subsequent Hydration – “fuels your microbiome with 4 essential electrolytes and a proprietary prebiotic mix”, retails at $50 for a pouch of 15 single-serve sachets
- Subsequent Stability – “makes use of essentially the most potent superfruits present in nature to strengthen, nourish, and diversify your intestine microbiome”, retails at $65 for a 750 ml bottle (25 servings)
- Subsequent Detox – “created with three distinct and distinctive superfood blends which work collectively to flood the physique with antioxidants and assist safely take away dangerous toxins and stop additional oxidative stress within the physique”, retails at $65 for a 750 ml bottle (25 servings)
PhytoPower variants (excluding P84, PhytoPower 1, PhytoPower 2 and PhytoPower X), can be found in a bundle pack retailing at $375.
It needs to be famous that whereas LoveBiome supplies claimed product analysis on their web site, not one of the offered analysis equates to peer-reviewed research particularly pertaining to LoveBiome’s dietary supplements.
LoveBiome’s Compensation Plan
LoveBiome’s compensation plan pays on the sale merchandise to retail clients and recruited associates.
LoveBiome Affiliate Ranks
There are six affiliate ranks inside LoveBiome’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Member – join as a LoveBiome affiliate and generate 60 PV and GV a month
- Service provider – preserve 60 PV a month, recruit and preserve three Members and generate and preserve 1040 GV a month (min 130 GV from a recruitment leg)
- Builder – generate and preserve 130 PV a month, preserve three Members or greater and generate and preserve 5200 GV a month (min 780 from a recruitment leg)
- Chief – preserve 130 PV a month, preserve three Members or greater and generate and preserve 26,000 GV a month (min 3250 from a recruitment leg)
- Star Performer – preserve 130 PV a month, recruit and preserve 4 Members and generate and preserve 52,000 GV a month (min 6500 GV from a recruitment leg)
- Elite Performer – preserve 130 PV a month, recruit and preserve 5 Members and generate and preserve 78,000 GV a month (min 7800 GV from a recruitment leg)
PV stands for “Private Quantity”. PV is gross sales quantity generated through retail gross sales and a LoveBiome affiliate’s personal orders.
GV stands for “Group Quantity”. GV is PV generated by an affiliate and their downline (capped at six ranges of recruitment).
Direct Product Commissions
LoveBiome pays a fee on the sale of merchandise bought by instantly referred retail clients and recruited associates:
- a 5% direct product fee is paid on non-autoship orders
- a ten% direct product fee is paid on autoship orders
Autoship is obtainable as a month-to-month order subscription service in alternate for a small low cost.
Word LoveBiome’s compensation plan states “subscription have to be over $130 factors monthly to qualify for low cost”. Free delivery can also be provided on autoship orders over $300.
Pay-to-Play Fee Bonus
LoveBiome’s compensation plan particulars a 5% fee on “gross sales from front-line members”. In different phrases, a 5% fee on product gross sales made by personally recruited associates.
The bonus is out there to LoveBiome associates who “decide to the Each day 3 System”.
The Each day 3 System is offered as a “funds pleasant” bundle of LoveBiome dietary supplements:
The implication seems to be LoveBiome associates on a Each day 3 System month-to-month autoship qualify for the 5% fee bonus.
Residual Commissions
LoveBiome pays residual commissions through a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the high of a unilevel crew, with each personally recruited affiliate positioned instantly below them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel crew.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
LoveBiome caps unilevel crew ranges at six. Referral commissions are paid a share of gross sales quantity generated throughout these six ranges primarily based on rank:
- Members earn 10% or 15% (bonus) on degree 1 (personally recruited associates), 5% on degree 2 and a pair of% on ranges 3 to five
- Retailers earn 10% or 15% (bonus) on degree 1, 10% on degree 2, 3% on degree 3 and a pair of% on ranges 4 and 5
- Builders earn 10% or 15% (bonus) on degree 1, 10% on degree 2, 4% on degree 3 and three% on ranges 4 to six
- Leaders earn 10% or 15% (bonus) on degree 1, 10% on degree 2, 5% on degree 3 and 4% on ranges 4 to six
- Star Performers and Elite Performers earn 10% or 15% (bonus) on degree 1, 10% on degree 2 and 5% on ranges 3 to six
Management Bonus
The Management Bonus is a share bonus on residual commissions earned on degree 6 of the unilevel crew:
- Leaders earn a 1% Management Bonus
- Star Performers earn a 5% Management Bonus
- Elite Performers earn a ten% Management Bonus
Word there doesn’t seem like any qualification for the Management Bonus aside from rank. This leaves me questioning why the Management Bonus wasn’t simply tacked onto residual fee charges for degree 6.
I’ve separated the bonus percentages from the bottom level-six residual fee charges (as per LoveBiome’s compensation documentation) simply in case I’m lacking one thing.
Dynamic Compression Bonus
Dynamic Compression usually compensates for non-active downlines. That’s with a view to maximize commissions and bonus, non-active downlines are “compressed” out in favor of nonetheless energetic downlines deeper within the recruitment lineage.
LoveBiome take an unspecified quantity of dynamic compression quantity and place it right into a bonus pool:
All dynamically compressed quantity from your complete group, throughout all traces, is accrued into one bonus pool the place our most dedicated leaders will receive a share.
I’m not 100% on what the compressed quantity is (solely counted when compression happens? counted when compression doesn’t happen?), however listed below are the bonus pool charges:
- Leaders earn a share in a 16% Dynamic Compression Bonus pool
- Star Performers earn a share in a 24% Dynamic Compression Bonus pool
- Elite Performers earn a share in a 60% Dynamic Compression Bonus pool
Infinity Bonus
LoveBiome units apart 3% of company-wide gross sales quantity and locations it into an Infinity Bonus pool.
- Star Performers obtain a share in 25% of the pool
- Elite Performers obtain a share in 75% of the pool
Go Rewards
LoveBiome’s compensation plan particulars “Go Rewards”. Go Rewards comprise of “superb journeys, once-in-a-lifetime experiences and
recognition badges”.
Additional specifics usually are not offered.
Revenue Bonus Champion
LoveBiome’s high weekly earnings earners from “every area” obtain a $100 bonus.
LoveCash Bonus
LoveBiome associates who refer three retail clients and recruit three associates who additionally refer three retail clients every, qualify for a $150 LoveCash Bonus.
Rank Achievement Bonus
LoveBiome rewards associates for qualifying a Builder for 2 non-consecutive months (i.e. first and third month), obtain a $500 bonus.
LoveBiome pays a further bonus primarily based on Builder GV manufacturing:
- generate 9600 GV a month as a Builder and obtain a $500 bonus
- generate 14,400 GV a month as a Builder and obtain a $750 bonus
- generate 19,200 GV a month as a Builder and obtain a $1000 bonus
For greater ranks:
- qualify at Chief for 2 non-consecutive months = $2500 bonus
- qualify at Star Performer for 2 non-consecutive months = $5000 bonus
- qualify at Elite Performer for 2 non-consecutive months = $10,000 bonus
Becoming a member of LoveBiome
LoveBiome affiliate membership prices $25 yearly.
LoveBiome Conclusion
LoveBiome’s product line confused me at first. What number of variants of primarily the identical base-supplement do they want?
After excited about it for a bit, I appreciated LoveBiome sticking to a distinct segment and protecting all doable bases.
We regularly see MLM corporations provide a flagship product with a bunch of “me too” merchandise. This dilutes the main target, leading to a generic bland providing.
The bottled post-mix was additionally an honest sufficient nod to Tahitian Noni’s and Morinda’s flagship juice providing.
As as to if LoveBiome’s merchandise having retail viability, probiotic and prebiotic dietary supplements are fairly widespread. Do your homework and price-compare.
One potential downside of such a targeted product vary is you’re actually counting on singular use-case overlap. Both your goal buyer wants a digestive complement or they don’t. In the event that they don’t, as a LoveBiome affiliate you don’t have anything to pitch.
Personally my tackle intestine biome is should you’re consuming correctly you don’t want digestive dietary supplements. Your particular person circumstance may be completely different.
Shifting on to LoveBiome’s compensation plan, pay to play autoship is a priority.
There aren’t any specific buy necessities however LoveBiome markets most earnings potential as requiring autoship. This lends itself to LoveBiome working as an autoship recruitment scheme.
That’s you join as a LoveBiome affiliate, go on autoship (which qualifies you for commissions), after which recruit others who do the identical. Recruited affiliate autoship generates commissions, with you incomes extra the extra recruited autoship associates you might have below you.
On the expense of retail gross sales, that is in any other case often known as your traditional product-based pyramid scheme.
Sadly I can’t say I’m shocked given Kelly Olsen’s MLM historical past. Autoship recruitment was a difficulty in Tahitian Noni, Morinda and Noni by NewAge.
The short repair is requiring month-to-month PV to be retail gross sales. I’ll go away it as much as you to determine why that hasn’t been carried out.
The excellent news is confirming autoship recruitment in LoveBiome is straightforward. Ask your potential upline how they’re assembly their month-to-month PV requirement.
It’s greater than more likely to be on their very own autoship. And if that’s the case with no constant month-to-month retail gross sales quantity equal, that LoveBiome affiliate is operating their enterprise as a pyramid scheme.
Strategy with warning.