Pruvit is a dietary complement MLM firm owned by Terry LaCore of LaCore Enterprises.
BehindMLM first reviewed Pruvit again in 2015. On the time LaCore was reeling from the collapse of Rippln.
Two Rippln principals migrated over to the launch of Pruvit; Brian Underwood and Michael Rutherford.
Right this moment Brian Underwood stays Pruvit’s CEO. Michael Rutherford was Pruvit’s Grasp Distributor for years.
In 2023 the enterprise relationship between Rutherford, Pruvit and Underwood broke down. This led to Rutherford submitting swimsuit towards Pruvit, alleging Underwood was a bully.
On the core of Rutherford’s lawsuit was him wanting to chop Underwood off from a reduce of his Grasp Distributor earnings.
In August 2023 Rutherford and Underwood got here to a non-public association. This ended litigation between the events.
Not less than it did till April 2024, whereby Pruvit filed swimsuit towards Rutherford. Rutherford responded by submitting his personal lawsuit towards Pruvit and Underwood in June 2024.
Rutherford is not at Pruvit and seems to be having monetary troubles. The end result of each lawsuits stays pending.
Of observe is Rutherford claiming, in his authentic 2023 lawsuit, that his
total commissions had dramatically decreased not too long ago, so he didn’t have the monetary means to reward some commissions to Underwood.
As of September 2024, SimilarWeb was monitoring ~53,000 month-to-month visits to Pruvit’s web site. 98% of these visits are from the US.
Given it’s been virtually ten years since BehindMLM reviewed Pruvit, at present we’re revisiting the MLM firm for an up to date evaluate.
The Firm
As beforehand acknowledged, Pruvit is owned by Terry LaCore of LaCore Enterprises. Heading up Pruvit is CEO Brian Underwood.
A full checklist of company executives is supplied on Pruvit’s web site.
For causes that aren’t clear nonetheless, Pruvit being owned by Terry LaCore (proper) isn’t disclosed on Pruvit’s web site.
Each Pruvit and LaCore Enterprises are based mostly out of Texas within the US.
Pruvit’s Merchandise
Pruvit markets a spread of weight reduction themed dietary supplements.
Complement classes Pruvit markets are shaker bottles, “techniques”, help merchandise, ketones (flagship area of interest) and “VIP”.
Keto//OS Nat (numerous flavors) – “the ONLY exogenous ketone within the WORLD created by means of a strategy of pure fermentation”, retails at $133 for a pouch of 20 servings- Keto//OS Professional (numerous flavors) – “filled with MCT’s, which assist to fight the ageing course of, enhance power, and imprüv digestion”, retails at $133 for 20 servings
- Keto//OS Black Label (numerous flavors) – “extra ketones, extra caffeine, extra advantages”, retails at $160 for 20 servings
- Higher//Broth (numerous flavors)- “fully-loaded with ketones, amino acids, protein, N8 Bioavailability Mix, C-Med 100 and nutritional vitamins B6 and B12”, retails at $92 for a pouch of 20 servings
- I-Quick Transformation System – “an intermittent fasting system made higher with Prüvit know-how”, retails at $153
- Keto//Chill (numerous flavors) – “clear gas” that’s “geared for leisure”, retails at $45 for six servings
- Keto//Kreme (numerous flavors) – “particularly formulated to spice up the physique’s pure means to transform fats into power, shortly providing you with a psychological and bodily enhance”, retails at $85 for 20 servings
- Keto//Up (numerous flavors) – “able to drink can of Ketones”, retails at $35.50 for six cans
- Keto Reboot System – “will help you to reset your metabolism by reprogramming your genes to run on fats for gas”, retails at $97
- MCT//143 – virgin coconut enriched mct oil, retails at $52 for 16 servings or $82 for 33 servings
- Mito//Plex (numerous flavors) – “gives unparalleled power and efficiency, and sustained muscle mass”, retails at $52 for 30 servings
- Sign//OS AM/PM – “SIGNAL//OS AM right here is to get your day going and maintain you fiercely targeted, whereas SIGNAL//OS PM has your again when its time to wind down and optimize your sleep”, retails at $111 for 30 servings
Pruvit’s merchandise are additionally accessible in numerous bundle packs.
Observe that numerous particular Pruvit taste varieties are locked behind autoship. Ktone Mist is solely accessible on autoship (retail prospects can’t even see product particulars).
Though not disclosed on Pruvit’s web site, it’s believed Pruvit’s merchandise are manufactured in home at LaCore Labs.
Pruvit’s Compensation Plan
Pruvit’s compensation plan pays on gross sales to retail prospects and recruited associates.
Pruvit distributors are paid residual commissions by means of a unilevel group, together with an identical and generational bonus.
Pruvit’s compensation plan additionally incorporates numerous “gamification” bonuses.
Pruvit Distributor Ranks
There are thirty-seven distributor ranks inside Pruvit’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- R1 Pruver – generate and preserve 50 PV, 200 TV and 250 GV a month
- R1 Pruver 1 Star – preserve 50 PV a month and generate 250 TV and 350 GV a month
- R1 Pruver 2 Star – preserve 50 PV a month and generate 300 TV and 500 GV a month
- R1 Pruver 3 Star – preserve 50 PV a month and generate 350 TV and 1000 GV a month
- R2 Pruver – preserve 50 PV a month and generate 500 TV and 1500 GV a month
- R2 Pruver 1 Star – preserve 50 PV a month and generate 1000 TV and 2500 GV a month
- R2 Pruver 2 Star – preserve 50 PV a month and generate 1500 TV and 3500 GV a month
- R2 Pruver 3 Star – preserve 50 PV a month and generate 2000 TV and 4500 GV a month
- R3 Pruver – preserve 50 PV a month and generate 2500 TV and 5000 GV a month
- R3 Pruver 1 Star – preserve 50 PV a month and generate 3000 TV and 6000 GV a month
- R3 Pruver 2 Star – preserve 50 PV a month and generate 3500 TV and 7000 GV a month
- R4 Pruver – generate and preserve 100 PV, 5000 TV and 10,000 GV a month
- R4 Pruver 1 Star – preserve 100 PV a month and generate 5500 TV and 12,500 GV a month
- R4 Pruver 2 Star – preserve 100 PV a month and generate 6000 TV and 15,000 GV a month
- R4 Pruver 3 Star – preserve 100 PV a month and generate 6500 TV and 17,500 GV a month
- R5 Pruver – preserve 100 PV a month and generate 7500 TV and 20,000 GV a month
- R5 Pruver 1 Star – preserve 100 PV a month and generate 9000 TV and 22,500 GV a month
- R5 Pruver 2 Star – preserve 100 PV a month and generate 11,000 TV and 25,000 GV a month
- R5 Pruver 3 Star – preserve 100 PV a month and generate 13,000 TV and 27,500 GV a month
- R6 Champion – generate and preserve 200 PV, 15,000 TV and 30,000 GV a month
- R6 Champion 1 Star – preserve 200 PV a month and generate 17,500 TV and 45,000 GV a month
- R6 Champion 2 Star – preserve 200 PV a month and generate 20,000 TV and 60,000 GV a month
- R6 Champion 3 Star – preserve 200 PV a month and generate 25,000 TV and 75,000 GV a month
- R7 100K Champion – preserve 200 PV a month and generate 30,000 TV and 100,000 GV a month
- R7 100K Champion 1 Star – preserve 200 PV a month and generate 35,000 TV and 125,000 GV a month
- R7 100K Champion 2 Star – preserve 200 PV a month and generate 40,000 TV and 150,000 GV a month
- R7 100K Champion 3 Star – preserve 200 PV a month and generate 45,000 TV and 200,000 GV a month
- R8 250K Champion – preserve 200 PV a month and generate 50,000 TV and 250,000 GV a month
- R8 250K Champion 1 Star – preserve 200 PV a month and generate 60,000 TV and 350,000 GV a month
- R8 250K Champion 2 Star – preserve 200 PV a month and generate 70,000 TV and 450,000 GV a month
- R8 250K Champion 3 Star – preserve 200 PV a month and generate 85,000 TV and 600,000 GV a month
- R9 750K Champion – preserve 200 PV a month and generate 100,000 TV and 750,000 GV a month
- R9 750K Champion 1 Star – preserve 200 PV a month and generate 125,000 TV and 800,000 GV a month
- R9 750K Champion 2 Star – preserve 200 PV a month and generate 150,000 TV and 850,000 GV a month
- R9 750K Champion 3 Star – preserve 200 PV a month and generate 175,000 TV and 925,000 GV a month
- R10 1M Champion – preserve 200 PV a month and generate 250,000 TV and 1,000,000 GV a month
- Legend – preserve 200 PV a month, have one R10 1M Champion in your downline (wherever throughout first three ranges of recruitment), and generate 300,000 TV and a pair of,000,000 GV a month
PV stands for “Private Quantity”. PV is gross sales quantity generated by retail buyer orders and a Pruvit distributor’s personal purchases.
TV stands for “Workforce Quantity”. TV is PV generated by a Pruvit distributor and their downline capped down three ranges of recruitment.
GV stands for “Group Quantity”. GV is PV generated by a Pruvit distributor and their total downline.
Retail Commissions
Pruvit distributors earn commissions on personally referred retail buyer orders and people of their personally recruited distributors:
- 50% is paid on new personally referred retail buyer orders after which 25% on subsequent orders
- 10% is paid on new first-level referred retail buyer orders after which 5% on subsequent orders
Residual Commissions
Pruvit pays residual commissions by way of a unilevel compensation construction.
A unilevel compensation construction locations a distributor on the prime of a unilevel group, with each personally recruited distributor positioned immediately beneath them (stage 1):
If any stage 1 distributors recruit new distributors, they’re positioned on stage 2 of the unique distributor’s unilevel group.
If any stage 2 distributors recruit new distributors, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
Pruvit caps payable unilevel group ranges at eleven.
Residual commissions are paid as a share of gross sales quantity generated throughout these eleven ranges based mostly on rank:
- R1 Pruver by means of R1 Pruver 3 Star earns 5% on stage 1 (personally recruited distributors) and 1% on ranges 2 and three
- R2 Pruver by means of R2 Pruver 3 Star earns 5% on ranges 1 and a pair of and 1% on ranges 3 and 4
- R3 Pruver by means of R3 Pruver 3 Star earns 5% on ranges 1 to three and 1% on ranges 4 and 5
- R4 Pruver by means of R4 Pruver 3 Star earns 5% on ranges 1 to 4 and 1% on ranges 5 and 6
- R5 Pruver by means of R5 Pruver 3 Star earns 5% on ranges 1 to five and 1% on ranges 6 and seven
- R6 Champion by means of R6 Champion 3 Star earns 5% on ranges 1 to six and 1% on ranges 7 and eight
- R7 100K Champion and better ranked distributors earn 5% on ranges 1 to 7 and 1% on ranges 8 to 11
Matching Bonus
Pruvit pays a Matching Bonus on residual commissions earned down three ranges of recruitment:
- R1 Pruver by means of R1 Pruver 3 Star earns a ten% match on stage 1
- R2 Pruver by means of R2 Pruver 3 Star earns a ten% match on ranges 1 and a pair of
- R3 Pruver and better earns a ten% match on ranges 1 to three
Observe that if a R5 Pruver or increased maintains 800 month-to-month PTV, the Matching Bonus fee is elevated to twenty%.
PTV stands for “Private Workforce Quantity”. PTV is gross sales quantity generated by orders by personally referred retail prospects and recruited distributors.
Generational Bonus
Pruvit pays a Generational Bonus on as much as 5 generations of R1 Pruver by means of R5 Pruver 3 Star distributors in every unilevel group leg.
Pruvit defines a era in a unilevel group leg when an R6 Champion or increased is discovered within the leg.
The primary R6 Champion or increased in a unilevel group leg caps off the primary era for that leg. The second era of that leg begins instantly thereafter.
If a second R6 Champion or increased exists deeper within the leg, they cap off the second era with the third starting thereafter.
Utilizing this generational construction, R6 Champion and better ranked Pruvit distributors can earn on as much as 5 generations per unilevel group leg.
- R6 Champion by means of R6 Champion 3 Stars earn 2% on the primary era and 1% on the second to fifth generations
- R7 100K Champion by means of R7 100K 3 Stars earn 2% on the primary and second generations and 1% on the third to fifth generations
- R8 250K Champion by means of R8 250K Champion 3 Stars earn 2% on the primary and second generations, 3% on the third and 1% on the fourth and fifth generations
- R9 750K Champion by means of R9 750K Champion 3 Stars earn 2% on the primary era, 3% on the second to fourth and 1% on the fifth era
- R10 1M Champion and better earns 2% on the primary era, 3% on the second, 4% on the third, 5% on the fourth and 1% on the fifth era
Licensed Coach Retailer Bonus
The Licensed Coach Retailer Bonus is generated on each retail buyer and recruited distributor order.
To qualify for the Licensed Coach Retailer Bonus a Pruvit distributor should pay $997 and finishing an “related coaching module”.
The primary element of the Licensed Coach Retailer is paid to the primary Licensed Coach. That is both the referrer/recruiter, or the primary upline Licensed Coach.
10% is then paid to further upline Licensed Coaches, based mostly on rank:
- as much as 2% is paid on new orders generated by the primary upline R6 Champion by means of R6 Champion 3 Star, as much as 1% is paid on subsequent orders
- as much as 4% is paid on new orders generated by the primary upline R7 100K Champion by means of R7 100K Champion 3 Star, as much as 2% is paid on subsequent orders
- as much as 6% is paid on new orders generated by the primary upline R8 250K Champion by means of R8 250K Champion 3 Star, as much as 3% is paid on subsequent orders
- as much as 8% is paid on new orders generated by the primary upline R9 750K Champion by means of R9 750K Champion 3 Star, as much as 4% is paid on subsequent orders
- as much as 10% is paid on new orders generated by the primary upline R10 1M Champion or Legend, as much as 5% is paid on subsequent orders
Observe that the “as much as” nature of the upline Licensed Coach Retailer Bonus permits increased ranked distributors to earn increased percentages if they’re the primary upline Licensed Coach.
Larger ranked Licensed Coaches also can earn handed up percentages from decrease downline ranked Licensed Coaches.
Nothing is ever handed up from R10 1M Champion ranked distributors. They all the time obtain the total 10% or excellent share but to be paid out.
Go MVP Bonus
The Go MVP Bonus pays $500 upon satisfaction of the next standards:
- generate 2000 NPQV
- refer three or extra retail prospects or ds who every place an order producing no less than 80 PV/GV
NPQV stands for “New Private Qualifying Quantity”. NPQV is gross sales quantity generated by referred retail buyer and recruited distributor order quantity inside their first thirty-days.
Pruvit has an affiliate signup possibility that solely pays out on personally referred gross sales quantity exercise. This isn’t the identical as signing up as a Pruvit distributor.
The qualification interval for the Go MVP Bonus begins when a brand new Pruvit distributor both refers a retail buyer or recruits an distributor who locations a product order – inside fifteen days of signing up.
Observe that if a Pruvit distributor fails to start out the Go MVP Bonus inside their first fifteen days, the Go MPV Bonus interval begins on the finish of their fifteenth day.
As soon as began, the Go MVP Bonus will be earned as much as 3 times throughout three “cycle” intervals.
A cycle interval is thirty days, starting from the day the Go MVP Bonus is activated.
MVP Multiplier
The MVP Multiplier kicks in after three Go MVP Bonus cycles have handed (90 days).
To qualify for the MVP Multiplier, a Pruvit distributor should:
- generate 2000 NPQV and
- recruit and/or refer three new retail prospects or distributors who every place orders producing no less than 80 PV/GV
The MVP Multiplier pays $250 per qualification for as much as three consecutive months, following expiry of the Go MVP Bonus.
Go All-Star Bonus
The Go All-Star Bonus pays $1000 if a Pruvit distributor recruits 4 “MVP” distributors inside 120 days of the Go MVP Bonus beginning for them.
An “MVP” is a Pruvit distributor who has certified for a Go MVP Bonus or MVP Multiplier payout.
A further one-time $1000 is paid out if a Pruvit distributor meets the next standards:
- join as a Pruvit distributor with a 1000 PV bundle or buy 1000 PV value of merchandise inside your first thirty days; or
- generate 2000 PV inside your first thirty days as a Pruvit distributor
VIP Bonus
The VIP Bonus rewards Pruvit distributors for referring most well-liked prospects (retail prospects on month-to-month autoship).
- generate and preserve ten most well-liked prospects and obtain $150 after which $50 a month
- generate and preserve twenty-five most well-liked prospects and obtain $250 after which $100 a month
- generate and preserve fifty most well-liked prospects and obtain $500 after which $200 a month
- generate and preserve seventy-five most well-liked prospects and obtain $1000 after which $300 a month
- generate and preserve 100 most well-liked prospects and obtain $2000 after which $400 a month plus 0.5 CLT factors
CLT seems to be an inner factors monitoring system utilized by Pruvit. Distributors are purportedly capable of convert CLT to money by means of Pruvit’s Automotive Bonus.
Observe that an extra $1000 is one-time paid out if a Pruvit distributor qualifies for the VIP Bonus for 3 consecutive months throughout their preliminary Go MVP Bonus interval.
3 For Free Program
Pruvit’s 3 For Free Program rewards distributors for referring most well-liked prospects (retail prospects on month-to-month autoship).
If a Pruvit distributor has referred three or extra most well-liked prospects, they obtain a free month-to-month autoship order equal to the common order of their prime three most well-liked prospects (ranked by autoship order quantity).
Observe that the three For Free Program is awarded in “3FF factors” and is capped at $350 per order. Unused 3FF factors expire after 90 days.
Champion Automotive Bonus
R6 Champion and better ranked distributors who’ve held rank for 2 consecutive months qualify for the Champion Automotive Bonus.
The Champion Automotive Bonus pays “as much as $800 in the direction of the month-to-month lease or buy of a luxurious automotive”.
Licensed Coach Acquisition Bonus
The Licensed Coach Acquisition Bonus rewards Pruvit distributors when a personally recruited distributor pays the $997 Licensed Coach charge.
- if the recruiting distributor isn’t Coach Licensed, they obtain $100 and $200 is paid upline to the primary Licensed Coach
- if the recruiting distributor is Coach Licensed they obtain $300
- if the recruiting distributor is Coach Licensed and R6 Champion by means of R6 Champion 3 Star, they obtain $350
- if the recruiting distributor is Coach Licensed and R7 100K Champion by means of R7 100K Champion 3 Star they obtain $390
- if the recruiting distributor is Coach Licensed and R8 250K Champion by means of R8 250K Champion 3 Star they obtain $420
- if the recruiting distributor is Coach Licensed and R9 750K Champion by means of R9 750 Okay Champion 3 Star they obtain $440
- if the recruiting distributor is Coach Licensed and R10 1M Champion or Legend, they obtain $450
The Licensed Coach Acquisition Bonus pays an extra $50 to $120 to the primary upline R6 Champion and better ranked Coach Licensed distributor.
- if the primary Coach Licensed upline distributor is an R6 Champion by means of R6 Champion 3 Star, they obtain $50
- if the primary Coach Licensed upline distributor is an R7 100K Champion by means of R7 100K Champion 3 Star, they obtain $90
- if the primary Coach Licensed upline distributor is an R8 250K Champion or increased, they obtain $120
Observe to qualify for the upline element of the Licensed Coach Acquisition Bonus, Licensed Coach certified Pruvit distributors should even have referred ten new retail prospects who’ve positioned an order over the past thirty days.
Becoming a member of Pruvit
A Pruvit distributor membership is $49 yearly.
Pruvit Conclusion
BehindMLM’s authentic Pruvit evaluate targeted on their launch.
There was one product, Keto-OS, and Pruvit’s compensation plan was a lot less complicated.
Right this moment Keto-OS has been rebranded as Keto//OS Nat and Pruvit has added further supplementary merchandise.
Ketosis, or “keto”, continues to be clearly the core focus of Pruvit however I’m glad they’ve dropped the “pee on a stick” advertising and marketing.
That is the place the corporate’s identify initially got here from – pee on a stick and “show” you’re in ketosis.
It was gross in 2015 and stays so.
Advertising apart, the time period “keto” was fairly novel again in 2015. That mentioned, you would possibly know the keto weight loss program by one other identify, e.g. The Atkins Eating regimen. The keto weight loss program Pruvit pushes has been round in a single kind or one other since no less than the Twenties.
That was again in 2015 although and now keto dietary supplements are in every single place. Credit score the place credit score is due although; so far as MLM goes, I consider Pruvit was the primary to explicitly embrace keto in its advertising and marketing.
It must be famous that Pruvit maintains unique licensing for keto dietary supplements containing Beta-Hydroxybutyrate (“BHB”).
It’s a patent Pruvit and patent holder has sued a number of firms over previously – the newest of which is Very important Well being.
What which means to you as a shopper when weighing up your keto weight loss program choices is a query I can’t reply.
On the value facet of issues although, 20 servings of Keto-OS Nat will set you again $133. Different keto complement varieties value extra.
One advertising and marketing determination I can’t perceive is Pruvit locking sure flavors and the mist product behind autoship.
If I’m a retail buyer and just like the sound of a selected taste nevertheless it’s autoship locked… I suppose I’m not shopping for something? Don’t actually know what the angle is there.
Transferring onto Pruvit’s compensation plan; the very first thing that struck me was the gamification nonsense.
As above, an excellent chunk of Pruvit’s compensation plan is tied to “gameplay rewards”. Gamification is a advertising and marketing tactic to make one thing sometimes boring really feel like a recreation.
In Pruvit there isn’t any recreation, solely an advanced mess of bonuses that took me some time to sift by means of and get my head round.
The entire Go MVP Bonus, MVP Multiplier and Go All-Star Bonus is mainly an prolonged Quick Begin Bonus. The three bonuses do play into one another nevertheless it took far too lengthy for me to dissect.
Thirty-seven Pruvit distributor ranks… c’mon guys, these can simply be consolidated right into a quantity extra manageable. The ranks don’t even individually correspond to any commissions or bonuses.
Subsequent is the Licensed Coach scheme. In a nutshell; pay $997 and earn extra.
Together with incomes an extra $1000 by means of the Go-All Star Bonus for signing up with a 1000 PV bundle, that is blatant pay-to-play.
Pay-to-play in an MLM compensation is a pink flag owing to it being the muse of a pyramid scheme.
Supporting this now we have Licensed Coach Acquisition Bonus, whereby Pruvit distributors are actually paid to recruit new Licensed Coaches.
It’s additionally value noting $870 of the $997 paid for Licensed Coach standing is paid out in commissions and bonuses. This places an enormous query mark on any worth protection relating to the hooked up coaching module.
All in all it’s solely doable to enroll with Pruvit, recruit distributors and earn commissions.
The one retail buyer particular bonuses are tied to autoship. That’s not a nasty factor however is clearly not the main focus when each different fee/bonus consists of recruited affiliate buy quantity.
All issues thought-about I believe nearly all of Pruvit’s company-wide gross sales quantity originates from its distributors. Not less than so far as the compensation plan goes, I’m definitely not seeing something to recommend in any other case.
The excellent news is as a potential Pruvit distributor you may consider this your self. Ask your potential upline how a lot of their month-to-month PV is retail quantity (retail prospects on autoship counts).
If it’s something lower than 50% of their very own spend, that distributor is operating their Pruvit enterprise as a pyramid scheme.
Sadly Pruvit’s compensation plan doesn’t have any provisions to forestall this. Strategy with warning.