Sure International Evaluation: Dietary complement pyramid scheme


Sure International is a Malaysian MLM firm with workplaces in Ghana. The corporate operates within the dietary dietary supplements MLM area of interest.

Heading up Sure International now we have co-founders YB Leo (CEO), Jonathan Abbey (Director of Africa) and Zims Tee (Director of Asia Pacific).

“Dr. Chan” can also be cited as being a part of Sure International’s management group (Medical & aesthetic advisor).

Along with Sure International, YB Leo additionally owns Navi Group. A part of Navi Group is Navi Advertising and marketing and Natusvincere Consultancy, two Malaysian firms that manufacture white label merchandise.

Curiously, Navi Advertising and marketing additionally claims to have

10 years of expertise in growing and designing MLM and affiliate software program and system.

Placing two and two collectively, it seems Leo created Sure International to promote Navi Group merchandise by way of.

Learn on for a full assessment of Sure International’s MLM alternative.

Sure International’s Merchandise

Sure International has no retailable services or products so far as their MLM alternative goes.

Inside its MLM alternative, Sure International markets a spread of dietary dietary supplements to potential associates:

  • SunRise – anti-aging complement containing plant stem cells
  • SunSet – “formulated that will help you discover aid from stress, nervousness, and sleep issues”
  • ColonGuard – “designed to advertise optimum colon well being and assist the physique’s pure detoxing course of”
  • AlphaMax V+ – “meticulously crafted to revolutionize ladies’s well being”
  • AlphaMax M+ – “helps prostate well being, male libido, sexual perform, and general vitality”
  • AlphaMax M+ Espresso – “helps prostate well being, enhance libido, increase testosterone ranges, and enhance power ranges”
  • Professional Bio C+ – “integrates the synergistic advantages of Vitamin C, probiotics, zinc, and galacto-oligosaccharides (GOS), a kind of prebiotic, and Vitamin D”

No pricing is supplied on Sure International’s web site. Sure International’s compensation plan suggests its merchandise all value R720 every (~$40.30 USD).

Sure International’s Compensation Plan

Sure International fails to offer compensation plan particulars on its web site. The next is put collectively from a Sure International advertising presentation focusing on South Africa, dated late 2023.

Sure International associates buy packages:

  • Advisor – R720
  • Chief – R2150
  • Builder – R8600
  • Pioneer – R18,500

MLM commissions are paid on recruitment of associates who do the identical.

Sure International Affiliate Ranks

There are twelve affiliate ranks inside Sure International’s compensation plan.

Together with their qualification standards, they’re as follows:

  1. Affiliate – enroll as a Sure International affiliate
  2. Gold – generate R90,000 in accrued revenue
  3. Platinum – generate R180,000 in accrued revenue
  4.  Sapphire – generate R450,000 in accrued revenue
  5. Ruby – generate R900,000 in accrued revenue
  6. Emerald – generate R1,800,000 in accrued revenue
  7. Diamond – generate R4,500,000 in accrued revenue
  8. Double Diamond – generate R9,000,000 in accrued revenue
  9. Triple Diamond – generate R18,000,000 in accrued revenue
  10. Crown – generate R27,000,000 in accrued revenue
  11. Founders Crown – generate R36,000,000 in accrued revenue
  12. Crown Ambassador – generate R54,000,000 in accrued revenue

Recruitment Commissions

Sure International associates are paid to recruit new associates.

Recruitment fee charges are decided by how a lot a Sure International affiliate spent on membership:

  • Advisor tier associates earn 20% on recruitment of a Advisor, 15% on recruitment of a Chief and 10% on recruitment of a Builder or Pioneer
  • Chief tier associates earn 20% on recruitment of a Advisor, 23% on recruitment of a Chief, 18% on recruitment of a Builder and 13% on recruitment of a Pioneer
  • Builder tier associates earn 20% on recruitment of a Advisor, 23% on recruitment of a Chief, 26% on recruitment of a Builder and 21% on recruitment of a Pioneer
  • Pioneer tier associates earn 20% on recruitment of a Advisor, 23% on recruitment of a Chief, 26% on recruitment of a Builder and 30% on recruitment of a Pioneer

Confusingly, Sure International additionally pays a 1% to 2.5% “registration bonus”:

Sure International’s registration bonus can also be tied to recruitment.

Residual Commissions

Sure International pays residual commissions through a binary compensation construction.

A binary compensation construction locations an affiliate on the prime of a binary group, break up into two sides (left and proper):

The primary degree of the binary group homes two positions. The second degree of the binary group is generated by splitting these first two positions into one other two positions every (4 positions).

Subsequent ranges of the binary group are generated as required, with every new degree housing twice as many positions because the earlier degree.

Positions within the binary group are crammed through direct and oblique recruitment of associates. Be aware there isn’t any restrict to how deep a binary group can develop.

On the finish of every day Sure International tallies up new gross sales quantity throughout either side of the binary group.

Residual commissions are paid as a proportion of recent gross sales quantity matched on either side:

  • Consultants obtain a 4.5% residual fee fee
  • Leaders obtain a 5% residual fee fee
  • Builders obtain a 5.5% residual fee fee
  • Pioneers obtain a 6% residual fee fee

Sure International’s compensation plan documentation mentions the next “double pair” fee, nevertheless this isn’t defined.

Be aware the quantity of comparable quantity paid out through “double pairing” appears low sufficient that it’s virtually irrelevant.

Matching Bonus

Sure International pays a Matching Bonus through a unilevel compensation construction.

A unilevel compensation construction locations an affiliate on the prime of a unilevel group, with each personally recruited affiliate positioned immediately beneath them (degree 1):

If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel group.

If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.

Sure International caps the Matching Bonus at ten unilevel group ranges.

The Matching Bonus is restricted each by how a lot an affiliate spent on their membership and what their rank is:

  • Consultants earn a 5% match on degree 1 (personally recruited associates), 4% on degree 2, 3% on degree 3 and a couple of% on degree 4 (have to be Gold or larger rank)
  • Leaders earn a 5% match on degree 1, 4% on degree 2, 3% on degree 3, 2% on degree 4 (have to be Gold or larger rank), 1% on degree 5 (have to be Platinum or larger) and 1% on degree 6 (have to be Sapphire or larger)
  • Builders earn a 5% match on degree 1, 4% on degree 2, 3% on degree 3, 2% on degree 4 (have to be Gold or larger rank), 1% on degree 5 (have to be Platinum or larger), 1% on degree 6 (have to be Sapphire or larger), 1% on degree 7 (have to be Ruby or larger) and 1% on degree 8 (have to be Emerald or larger)
  • Pioneers earn a 5% match on degree 1, 4% on degree 2, 3% on degree 3, 2% on degree 4 (have to be Gold or larger rank), 1% on degree 5 (have to be Platinum or larger), 1% on degree 6 (have to be Sapphire or larger), 1% on degree 7 (have to be Ruby or larger), 1% on degree 8 (have to be Emerald or larger), 1% on degree 9 (have to be Diamond or larger) and 1% on degree 10 (have to be Double Diamond or larger)

As with the Matching Bonus further degree restrictions apply:

  • ranges 1 and a couple of – should preserve one affiliate on either side of the binary group who’s buying product every month
  • ranges 3 and 4 – should preserve two associates on either side of the binary group who’re buying product every month
  • ranges 5 and 6 – should preserve three associates on either side of the binary group who’re buying product every month
  • ranges 7 and eight – should preserve 4 associates on either side of the binary group who’re buying product every month
  • ranges 9 and 10 – should preserve 5 associates on either side of the binary group who’re buying product every month

Downline Buy Commissions

Sure International pays a fee on month-to-month downline orders through the identical unilevel group the Matching Bonus is paid out with (see “Matching Bonus” above):

  • Advisor tier associates earn 4% on degree 1, 6% on degree 2, 8% on degree 3 and 6% on degree 4
  • Chief tier associates earn 4% on degree 1, 6% on degree 2, 8% on degree 3, 6% on degree 4, 4% on degree 5 and a couple of% on degree 6
  • Builder tier associates earn 4% on degree 1, 6% on degree 2, 8% on degree 3, 6% on degree 4, 4% on degree 5 and a couple of% on ranges 6 to eight
  • Pioneer tier associates earn 4% on degree 1, 6% on degree 2, 8% on degree 3, 6% on degree 4, 4% on degree 5 and a couple of% on ranges 6 to 10

Unilevel Efficiency Bonus

The Unilevel Efficiency Bonus is a bonus paid on downline buy exercise every month:

  • generate 0 to 999 month-to-month GV and obtain 5%
  • generate 1000 to 2999 month-to-month GV and obtain 10%
  • generate 3000 to 4999 month-to-month GV and obtain 15%
  • generate 5000 to 9999 month-to-month GV and obtain 20%
  • generate 10,000 to 14,999 month-to-month GV and obtain 25%
  • generate 15,000 to 19,999 month-to-month GV and obtain 30%
  • generate 20,000 or extra month-to-month GV and obtain 35%

GV stands for “Group Quantity”. GV is gross sales quantity generated by a Sure International’s associates downline purchases.

Becoming a member of Sure International

Sure International affiliate membership is tied to the acquisition of a “package deal”:

  • Advisor – R720 (1 product)
  • Chief – R2150 (3 merchandise)
  • Builder – R8600 (12 merchandise)
  • Pioneer – R18,500 (26 merchandise)

The extra a Sure International affiliate spends on membership the upper their revenue potential.

Sure International Conclusion

Sure International presents itself as a typical MLM autoship recruitment scheme.

On its web site Sure International makes a giant deal about “regulatory compliance” (proper).

It is a unusual place to take, given Sure International’s many regulatory compliance failings:

  • failure to reveal product pricing on Sure International’s web site;
  • failure to offer compensation plan particulars on Sure International’s web site;
  • unsubstantiated and unlawful medical claims concerning Sure International’s merchandise;
  • use of pay to play (pyramid scheme indicator); and
  • failure to include retail gross sales into Sure International’s MLM alternative (pyramid scheme indicator)

Sure International’s web site area, “sure.international”, was registered final Could. Tellingly, recruitment of Sure International associates has already collapsed in Malaysia.

As tracked by SimilarWeb for July 2024, prime sources of Sure International web site site visitors are Ghana (38%, down 34% month on month), Russia (30%), SOuth Africa (11%, down 81% month on month), Kyrgyzstan (10%) and Lithuania (9%).

None of those international locations are recognized for notably stringent regulation of MLM pyramid schemes.

As with all MLM pyramid schemes, as soon as affiliate recruitment dries up so too will commissions.

This can see these on the backside of Sure International’s pyramid scheme cease making purchases, leading to these above them additionally not getting paid.

As this trickles far sufficient up the company-wide affiliate family tree, ultimately an irreversible collapse is triggered.

Math ensures nearly all of contributors in pyramid schemes lose cash.