HB Naturals, aka Coronary heart & Physique Naturals and Inexperienced Organics LLC, operates within the dietary dietary supplements and important oils MLM niches. The corporate is predicated out of Ohio within the US.
Heading up HB Naturals we now have co-founders Paula Scarcella (CEO), Ben Scarcella and Alexandria Brighton (formulator).
BehindMLM first got here throughout Paula Scarcella in 2016, as CEO of goDesana.
goDesana’s web site continues to be up and lists Paula Scarcella as founder and CEO. Alexandria Brighton can be the formulator of goDesana’s merchandise.
There may be appreciable overlap between goDesana and HB Naturals, main me to surprise why the Scarcellas and Brighton are operating two MLM firms. Extra on that within the conclusion beneath.
Learn on for a full overview of HB Naturals’ MLM alternative.
HB Naturals’ Merchandise
HB Naturals markets a variety of dietary dietary supplements and important oils.
Black Seed & Castor Oil
- Black Seed Oil – “promote(s) well being and basic well-being”, retails at $25.95 a bottle (30 servings), $69.95 for 4 bottles (120 servings), or $159 for eight bottles (240 servings)
- Castor Seed Oil – “all-in-one beauty and self-care oil”, retails at $17.95 for a 4 ozbottle
- Steadiness Her and Steadiness Him – 100 mg CBD cream that “assist(s) hormone stability gently and naturally”, retails at $32.95 for a 4 oz. bottle
- Clear 3-In-1 Cleanser – “deeply cleanses because it lifts grime and impurities, gently exfoliates, and softens pores and skin with pure fruit enzymes”, retails at $19.95 for a 4 ozbottle
- Hydrate AM/PM Moisturizer – “formulated with natural components to refine and brighten your pores and skin, leaving it feeling comfortable, supple, hydrated, and revived”, retails at $39.95 for a 1 ozbottle
- Restore Advantageous Line Cream – “gives an opulent, anti-inflammatory moisture increase for the nice strains and wrinkles across the mouth and delicate eye space”, retails at $39.95 for a 0.4 ozbottle
- Revive Facial Serum – “penetrates deeply, delivering a excessive focus of lively components to raise, brighten, and clean your pores and skin”, retails at $39.95 for a 0.5 ozbottle
- TLC All the pieces Ointment – ” an distinctive remedy for cuts, scrapes, bug bites, dry pores and skin, chafing, and all kinds of different pores and skin irritations”, retails at $24.95 for a 2 oztub
- Tone – “useful in lowering the looks of ugly cellulite”, retails at $32.95 for a 4 ozbottle
Espresso & Tea
- Java Slim – “fats burning espresso”, retails at $59.95 for a pouch of 30 servings
- Nova – “might enhance cognitive operate, reminiscence, motivation, and creativity”, retails at $13.95 for 7 servings or $34.95 for a pouch of 30 servings
- Intestine Examine – “combines ceremonial grade matcha tea with the patented ingredient MicrobiomeX and a fulvic mineral focus”, retails at $13.95 for 7 servings or $59.95 for a pouch of 30 servings
- The Actual Detox Tea – “one of the vital highly effective detox teas accessible”, retails at $34.95 for a pouch of 80 servings
- Vitalitea – “stuffed with compounds from crops that lightly cleanse your digestive system and assist your well being with naturally occurring phytonutrients, excessive antioxidants, and recognized therapeutic herbs”, retails at $9.95 for 7 servings or $32.95 for 30 servings
Drops
- Chromium BeStable – “discount within the threat for weight problems, much less weight achieve, and it could positively have an effect on meals consumption”, retails at $36 for a bottle of 30 servings
- Iron BeStrong – “essential for producing hemoglobin, a protein that helps crimson blood cells ship oxygen all through your physique”, retails at $36 for a bottle of 30 servings
- Magnesium BeCalm – “very important for bone well being, helps stop cramps and muscle soreness, is required for vitality manufacturing, aids in nerve operate, helps fight stress, and far more”, retails at $36 for a bottle of 30 servings
- Potassium BeAlkaline – “required to maintain the guts, mind, kidneys, muscle tissue, and different vital organ programs of the physique in good situation”, retails at $36 for a bottle of 30 servings
- Silver BeSafe – “potent pure antibiotic, anti-inflammatory, antibacterial & antifungal”, retails at $36 for a bottle of 30 servings
- Zing BeSafe – important hint mineral needed for a wholesome immune system”, retails at $36 for a bottle of 30 servings
- Cayenne Pepper Extract – “can shield cells and promote total well being”, retails at $19.95 for a 1 ozbottle
- Colon Assist Extract – “helps wholesome digestion and regularity”, retails at $34.99 for a 1 ozbottle
- Liver Assist Extract – “formulated to assist the liver in eradicating waste”, retails at $34.99 for a 1 ozbottle
- Purge Tonic – “formulated to assist the physique in light cleaning”, retails at $34.99 for a 1 ozbottle or $124.99 for a 4 ozbottle
- PuriTea – “a each day natural tonic for elevated vitality, digestive assist, and complete physique cleaning”, retails at $13.95 for a 5 ml bottle, $39.95 for 4 bottles or $69.95 for a 1 ozbottle
Fulvic Acid
- Fulvic Acid Drops – “important to mobile well being”, retails at $34.99 for a 1 ozbottle, $119 for a 4oz bottle or $104.97 for 4 1 ozbottles
- Fulvic Acid Mineral Powder – “can present a big selection of well being advantages, and is of course anti-microbial, anti-bacterial, and anti-fungal”, retails at $119 a pouch (70 servings) or $329 for 4 pouches
Important Oils
- Bergamot – “a nice and uplifting aroma … with [a] outstanding potential to appease the feelings”, retails at $24 for a ten ml bottle
- Black Spruce – “possesses the flexibility to free and calm the thoughts whereas elevating the spirit”, retails at $18 for a ten ml bottle
- Clove Bud – “a formidable vary of motion towards pathogens and sicknesses of every kind”, retails at $29.95 for a ten ml bottle
- Copaiba – “assist the cardiovascular, respiratory, nervous, immune, and digestive programs”, retails at $32 for a ten ml bottle
- Cypress – “there may be maybe no oil more practical than Cypress Important Oil to help with an an infection of the throat, nostril, or bronchi in its early part”, retails at $12 for a ten ml bottle
- Elemi – “the sacred resin within the tree helps our well-being on each the non secular and the bodily planes”, retails at $32 for a ten ml bottle
- Eucalyptus Globulus – “a potent respiratory oil of assist to and profit with bacterial infections, colds, flu, sinusitis, bronchitis, bronchial asthma, and power cough”, retails at $15 for a ten ml bottle
- Eucalyptus Radiata – “primarily a vital oil for the respiratory system because it has good anticatarrhal properties”, retails at $15 for a ten ml bottle
- Frankincense – “Frankincense has robust anti-inflammatory properties that might make it a pure treatment for inflammation-rooted ailments”, retails at $40 for a ten ml bottle
- Lavender Vera – “advantage of elevated potential to work on the emotional and energetic ranges”, retails at $27 for a ten ml bottle
- Lemon – “Lemon has been recognized to be antiviral and anti-infectious”, retails at $16 for a ten ml bottle
- Oregano – “thought of to be the “heavy artillery” when waging warfare towards bacterial infections”, retails at $21 for a ten ml bottle
- Peppermint – “a psychological in addition to a bodily stimulant”, retails at $24 for a ten ml bottle
- Pink Grapefruit – “has anti-depressive properties and an unimaginable perfume”, retails at $14 for a ten ml bottle
- Ravintsara – “acts to its full extent as a “terrain” remedy”, retails at $27 for a ten ml bottle
- Rose Geranium – “helps to reconnect us with our life feeling, to our emotional sensitivity, relaxed spontaneity, and a wholesome thirst for pleasure and pleasure”, retails at $27 for a ten ml bottle
- Candy Marjoram – “assists with obsessive pondering”, retails at $20 for a ten ml bottle
- Candy Orange – “one of the vital priceless essences to make use of for digestive complaints together with nausea and vomiting”, retails at $9 for a ten ml bottle
- Tea Tree – “in contrast to antibiotics, doesn’t kill indiscriminately, however can determine and kill damaging micro organism whereas leaving the pleasant micro organism we have to keep wholesome”, retails at 20 for a ten ml bottle
HB Naturals additionally sells a variety of important oil blends, of which there are too many to checklist right here individually.
Private Care
- Activated Charcoal – “has been used for kidney issues, pores and skin ailments, intestinal gasoline, overdoses, and even whitening tooth”, retails at $29.95 for 3 1 ozbags
- Deep Inexperienced Bathe Spray – “formulated to help with rest and deep respiration”, retails at $27 for a 4 ozbottle
- Fats Detox – “a proprietary mix combining important oils recognized for his or her highly effective talents to handle cellulite”, retails at $29 for a ten ml bottle
- Contemporary Breath Spray – “recent, kissable breath with out chemical compounds, synthetic flavorings, synthetic sweeteners, and alcohol”, retails at $27 for a 2 ozbottle
- Contemporary Tooth Powder – “refreshes and cleans your complete mouth with highly effective Calcium Bentonite Clay, Pink Himalayan Salt, pure important oils, and therapeutic herbs”, retails at $24.95 for a 2 ozbottle
- Ache Magnesium Lotion – “designed for handy, optimum topical absorption of magnesium, bypassing the GI tract with no disagreeable laxative impact”, retails at $39.95 for a 4 ozbottle
- Sesso Dolce – “formulated to dramatically enhance pleasure throughout intimacy”, retails at $25 for a 15 ml bottle
- Sleep Magnesium Lotion – “formulated with magnesium and important oils to advertise sleep”, retails at $29.95 for a 4 ozbottle
Pet Care
- Calm For Pets – “this mix may help an animal let go of concern it’s holding, really feel extra grounded, and capable of transfer past a traumatic occasion to expertise life once more”, retails at $25 for a ten ml bottle
- Chilly & Congestion For Pets – “this mix has light however efficient important oils which are recognized for his or her optimistic impact on the respiratory system”, retails at $20 for a ten ml bottle
- Flea & Tick Repellent – “secure & efficient towards fleas & ticks when used as directed”, retails at $20 for a 2 ozbottle
- Itch Reduction For Pets – “formulated to alleviate itching brought on by allergic reactions and different pores and skin points”, retails at $20 for a 2 ozbottle
- Pet Wellness – “light but efficient mix to assist your pet’s wholesome immune system”, retails at $20 for a ten ml bottle
- Reduction For Pets – “this mix was formulated for animals experiencing power joint ache, arthritis, and hip dysplasia”, retails at $20 for a 2 ozbottle
Powders
- Berberine ACV – “a proprietary plant-based mix to help with pure vitality, wholesome weight administration, lowering irritation, stabilizing blood glucose ranges, eliminating cravings, boosting metabolism, bettering intestine well being, and extra!”, retails at $13.95 for 7 servings or $59.95 for 30 servings
- Physique – “one serving of Physique gives highly effective nourishment in your cardiovascular system and should assist cut back power irritation”, retails at $13.95 for 7 servings or $49.95 fora 46 servings
- Full – “a vegan meal substitute shake that comprises plant-based proteins, wholesome fat, and highly effective superfoods”, retails at $59.95 for 30 servings
- Thoughts – “present(s) highly effective nourishment for the mind and assist the physique with irritation which may be accountable for inflicting reminiscence and cognitive dysfunction”, retails at $13.95 for 7 servings and $49.95 for 46 servings
- Nourish – “fairly probably the most effective multivitamin on the planet”, retails at $9.95 for 7 servings or $29.95 for 30 servings
- Slimmer – “made with 9 highly effective metabolism-boosting superfoods”, retails at $13.95 for 7 servings or $59.95 for 30 servings
- Soul – “filled with chlorophyll-rich alkalizing inexperienced superfoods and historic Ayurvedic herbs recognized to assist the liver and kidneys”, retails at $13.95 for 7 servings or $49.95 for 46 servings
HB Naturals merchandise are additionally accessible in varied themed bundle packs.
HB Pure’s Compensation Plan
HB Naturals’ compensation plan pays on the sale of merchandise to recruited distributors.
HB Naturals Distributor Ranks
There are fourteen distributor ranks inside HB Naturals’ compensation plan.
Together with their respective qualification standards, they’re as follows:
- Everybody – join as a HB Naturals distributor
- Marketing consultant – generate and keep 25 PV a month and recruit one Everybody or larger ranked distributor
- Govt – keep 25 PV a month and recruit two Everybody or larger ranked distributors
- Bronze – generate and keep 50 PV a month and recruit two Govt or larger ranked distributors (one in either side of the binary staff)
- Silver – keep 50 PV a month and recruit 4 Govt or larger ranked distributors (min one on either side of the binary staff)
- Gold – keep 50 PV a month and recruit eight Govt or larger ranked distributors (min two on either side of the binary staff)
- Platinum – keep 50 PV a month and recruit twelve Govt or larger ranked distributors (min three on either side of the binary staff)
- Pearl – keep 50 PV a month and twelve personally recruited Govt or larger ranked distributors
- Sapphire – keep 50 PV and twelve personally recruited Govt or larger ranked distributors (one have to be Platinum or larger)
- Ruby – keep 50 PV and twelve personally recruited Govt or larger ranked distributors (two have to be Platinum or larger)
- Emerald – keep 50 PV and twelve personally recruited Govt or larger ranked distributors (4 have to be Platinum or larger)
- Diamond – keep 50 PV and twelve personally recruited Govt or larger ranked distributors (six have to be Platinum or larger)
- Double Diamond – keep 50 PV and twelve personally recruited Govt or larger ranked distributors (twelve have to be Platinum or larger)
- Triple Diamond – keep 50 PV and twelve personally recruited Govt or larger ranked distributors (twenty-four have to be Platinum or larger)
Be aware that to rely in direction of rank qualification recruited distributors have to be producing 25 PV or extra a month.
PV stands for “Private Quantity”. PV is in HB Naturals generated by gross sales to different distributors and a distributor’s personal orders.
GV stands for “Group Quantity”. GV is the sum complete PV generated by a HB Naturals distributor and their downline.
Be aware that HB Naturals’ compensation documentation particulars “Crew Commissions” standards for rank qualification. This begins at thirty at Pearl Executives and climbs to 2000 for Triple Diamond Ambassador.
I imagine this refers to required days of qualifying for residual commissions however I’m not 100% positive (the “Crew Commissions” standards isn’t defined).
Recruitment Commissions
HB Naturals distributors earn commissions on the sale of merchandise to recruited distributors on as much as three ranges of recruitment (unilevel):
- Everybody ranked distributors earn 20% to 30% on stage 1 (personally recruited distributors)
- Silver ranked distributors earn 20% to 30% on stage 1 and three% on stage 2
- Gold ranked distributors earn 20% to 30% on stage 1, 3% on stage 2 and a couple of% on stage 3
Recruitment Bonus
HB Naturals rewards distributors for recruiting distributors who place a minimal 25 PV order.
Every month the highest ten HB Naturals distributors with essentially the most recruited distributors with a 25 PV or larger order obtain a bonus.
The bonus is paid out $100 to tenth place, incrementally rising by $100 every place to $1000 for first place.
Star Bonus
The Star Bonus rewards HB Naturals distributors for putting a month-to-month 100 PV order and recruiting others who do the identical.
- recruit two distributors who keep a 100 PV month-to-month order = $50 Star Bonus
- recruit two distributors who every recruit two distributors who all keep a 100 PV month-to-month order = $75 Star Bonus
- recruit two distributors who every recruit two distributors who every recruit two distributors who all keep a 100 PV month-to-month order = $100 Star Bonus
- recruit two distributors who every recruit two distributors who every recruit two distributors who all keep a 100 PV month-to-month order = $150 Star Bonus
- recruit two distributors who every recruit two distributors who every recruit two distributors who every recruit two distributors who all keep a 100 PV month-to-month order = $200 Star Bonus
Be aware that the Star Bonus is paid incrementally every month, that means a professional HB Naturals distributor can earn as much as $575 a month.
Residual Commissions
Govt and better ranked HB Naturals distributors qualify for residual commissions.
HB Naturals pays residual commissions through a binary compensation construction.
A binary compensation construction locations a distributor on the prime of a binary staff, cut up into two sides (left and proper):
The primary stage of the binary staff homes two positions. The second stage of the binary staff is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary staff are generated as required, with every new stage housing twice as many positions because the earlier stage.
Positions within the binary staff are crammed through direct and oblique recruitment of distributors. Be aware there is no such thing as a restrict to how deep a binary staff can develop.
On the finish of every day HB Naturals tallies up new gross sales quantity throughout either side of the binary staff.
Residual commissions are paid as a proportion of each 200 GV matched on either side of the binary staff.
- if an distributor has generated 25 PV for the month they earn a 4% residual fee fee
- if a distributor has generated 100 PV for the month they earn a 12% residual fee fee
As soon as paid out on, GV is flushed from either side of the binary staff. Unmatched GV carries over.
Matching Bonus
HB Naturals pays a Matching Bonus on residual commissions paid to downline distributors.
The Matching Bonus is paid through a unilevel compensation construction.
A unilevel compensation construction locations an distributor on the prime of a unilevel staff, with each personally recruited distributor positioned straight below them (stage 1):
If any stage 1 distributors recruit new distributors, they’re positioned on stage 2 of the unique distributor’s unilevel staff.
If any stage 2 distributors recruit new distributors, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
HB Naturals caps the Matching Bonus at 5 unilevel staff ranges.
The Matching Bonus is paid as a proportion of residual commissions paid throughout these 5 ranges based mostly on rank:
- Silver ranked distributors obtain a ten% match on stage 1 (personally recruited distributors)
- Gold ranked distributors obtain a 15% match on stage 1
- Platinum ranked distributors obtain a 25% match on stage 1
- Pearl ranked distributors obtain a 30% match on stage 1
- Sapphire ranked distributors obtain a 30% match on stage 1 and 5% on stage 2
- Ruby ranked distributors obtain a 30% match on stage 1 and 5% on ranges 2 and three
- Emerald ranked distributors obtain a 40% match on stage 1 and 5% on ranges 2 to 4
- Diamond and better ranked distributors obtain a 50% match on stage 1 and 5% on ranges 2 to five
Life-style Bonus
The Life-style Bonus is a month-to-month bonus paid to Platinum and better ranked HB Naturals distributors.
- qualify at Platinum and obtain $250 a month
- qualify at Pearl and obtain $350 a month
- qualify at Sapphire and obtain $500 a month
- qualify at Ruby and obtain $1000 a month
- qualify at Emerald and obtain $2000 a month
- qualify at Diamond and obtain $5000 a month
- qualify at Double Diamond and obtain $10,000 a month
- qualify at Triple Diamond and obtain $20,000 a month
Becoming a member of HB Naturals
HB Naturals distributor membership is free.
HB Naturals Conclusion
It seems after BehindMLM reviewed goDesana in late 2016, HB Naturals popped up the 12 months after. That stated the copyright years on HB Naturals’ web site is 2017, nevertheless on LinkedIn the corporate was apparently “based” in 2016.
When precisely HB Naturals launched isn’t a lot vital as why.
Though its web site visitors is just a few thousand visits a month (SimilarWeb), goDesana’s web site is nonetheless up.
There may be appreciable product overlap between goDesana and HB Naturals, with the previous having a a lot bigger important oils vary.
To be clear there’s nothing mistaken with the Scarcellas and Alexandria Brighton being behind two MLM firms, however I can’t see why HB Naturals’ merchandise couldn’t have simply been added to goDesana.
It simply comes off as… bizarre.
Sadly each goDesana and HB Naturals are riddled with unlawful medical claims and terminology.
Again in 2016 after I reviewed goDesana, they hadn’t gone full-hog with the unlawful and unsubstantiated medical claims. There seems to have been a shift in firm advertising and marketing someday after.
HB Naturals’ FDA/FTC violations start with the corporate’s acknowledged goal:
Coronary heart & Physique Naturals was launched with one easy goal; sharing the synergistic Therapeutic Trilogy merchandise formulated with the therapeutic energy of crops offered by our creator.
HB Pure’s merchandise are brazenly admitted as being meant to “heal” individuals. That is problematic as a result of none of HB Naturals’ merchandise are registered with the FDA.
And whereas you will see that FDA disclaimers throughout HB Naturals’ web site (usually in exactly legible microprint, the corporate appears to suppose it could possibly make unlawful medical claims offered it additionally gives the disclaimer.
That’s now how that works.
One other problematic space for HB Naturals is presenting mixtures of its merchandise as “protocols”:
Protocol has a number of definitions however the one one that matches consumable merchandise is;
an in depth plan of a scientific or medical experiment, remedy, or process.
There’s nothing scientific about HB Naturals’ protocols so once more we discover unlawful use of medical terminology to market the corporate’s merchandise.
Should you’re questioning why HB Naturals’ is rooted in making unlawful medical representations, advertising and marketing and claims about its merchandise, look no additional than Alexandria Brighton’s official company bio.
The life-enhancing Therapeutic Trilogy merchandise are the one and solely purpose for Coronary heart & Physique Naturals’ existence. Should you take away Alexandria’s formulation, there could be no Coronary heart & Physique Naturals.
From the early New Mexico clinic days, Thoughts, Physique, and Soul have every assisted the physique with therapeutic naturally and offered a synergistic response when used collectively. Coronary heart & Physique Naturals is honored to be the one firm to supply Alexandria Brighton’s authentic Therapeutic Trilogy.
That bio alone is a regulatory lawsuit ready to occur. Neglect about constructing two MLM firms round unsubstantiated therapeutic claims.
And consider that is what’s public. Who is aware of whether or not worse unsubstantiated medical claims are being made behind closed doorways.
Shifting on to HB Naturals’ compensation plan, the large problem right here is the blending of retail prospects and distributors. By doing so, HB Naturals has no retail prospects, everyone seems to be a distributor.
Each Vemma and HerbaLife tried to argue in court docket that they didn’t have to separate retail prospects from distributors of their respective FTC circumstances.
The premise was distributors who didn’t recruit have been retail prospects. Each Vemma’s and Herbalife’s makes an attempt to push this pyramid scheme loophole with the FTC failed.
By failing to adequately distinguish retail prospects from distributors, HB Naturals is operating the identical unlawful pyramid scheme mannequin as HerbaLife and Vemma.
Everybody begins with a free Wholesale Buyer account. Should you select to share our merchandise with others, while you make your first product sale, your account will routinely be modified to a Marketing consultant account.
It is a disgrace as the remainder of HB Naturals’ compensation plan is in any other case properly thought out. PV necessities might emphasize retail gross sales however with out an precise retail buyer class, this may’t be carried out.
As a substitute what you’re prone to discover is what was happening in Vemma and HerbaLife pre-FTC lawsuits; HB Naturals distributors on autoship (fee qualification), getting paid on distributors they’ve recruited on autoship.
Between HB Naturals’ egregious FDA/FTC violations with respect to its medial claims and representations, and a compensation plan by which everyone seems to be a distributor incomes on recruitment, HB Naturals is a simple keep away from.
I believe the one purpose HB Naturals’ hasn’t popped up on the FTC’s or FDA’s radar but is due to its (small) dimension. Recruitment has picked up within the US over the previous few months so maybe that’ll change.