Purvii, pronounced “pure-vee”, operates within the dietary dietary supplements MLM area of interest.
The corporate relies out of Indiana and is headed up by Tony and Jenny Lusby.
On LinkedIn, Jenny Lusby (proper with Tony) cites herself as Purvii’s CEO and founder.
On FaceBook Tony Lusby additionally cites himself as Purvii’s CEO and founder. For some purpose these roles usually are not acknowledged on Purvii’s web site.
Derrick DeSilva additionally options within the “about us” part of Purvii’s web site. DeSilva’s function inside Purvii can also be not disclosed.
Between the 2 of them the Lusby’s have promoted Monavie, FGXpress and Zilis. In Zilis the Lusby’s reached Black Diamond Elite, one of many highest distributor ranks.
When the Lusby’s left Zilis is unclear however it appears to have been round late 2021, presumably early 2022. Why the Lusby’s left their prime distributor place in Zilis can also be unclear.
BehindMLM does be aware that Zilis was offered off to Zinzino earlier this month.
After the Lusbys left Zilis Tony appears to have succumbed to COVID-19 social media brainrot:
After Tony recovered Purvii’s web site area was registered on March twenty ninth, 2023. Purvii would go on to launch a couple of months later in June 2023.
Learn on for a full overview of Purvii’s MLM alternative.
Purvii’s Merchandise
Purvii markets a cell phone app that it then makes use of to advocate its vary of dietary dietary supplements.
Purscan is a cell app Purvii claims offers a “window to your well being”. Purscan purportedly does this by shining a light-weight by human pores and skin.
Human pores and skin is translucent (permitting gentle, however not detailed shapes to cross by or semitransparent).
Gentle and its respective wavelengths are mirrored at completely different layers under the pores and skin and can be utilized to disclose blood circulation info within the human face.
This info is captured by and contained in typical video photographs. TOI™ extracts this info and sends it securely as much as the cloud to be processed by a cloud-based Affective AI engine.
“TOI” stands for transdermal optical imaging. The fundamental idea is your cellphone’s video digicam is used to measure gentle mirrored out of your face.
By means of Purscan, Purvii claims customers can measure coronary heart charge, blood stress, stress ranges, threat components for plenty of illnesses and blood glucose ranges.
PÛRSCAN* offers screening for a strong pipeline of measurable situations together with coronary heart charge, respiratory charge, blood stress, HRV, cardiac workload, stress, BMI, CVD, diabetes threat, hypercholesterolemia threat, triglyceridemia threat, hypertension threat, and blood glucose.
Purvii claims Purscan’s outcomes provide “medical grade accuracy”… however with an asterisk.
No clarification for the asterisk is offered on the Purscan web page on Purvii’s web site.
Within the store part of Purvii’s web site the corporate states;
PŪRSCAN is a screening device not a diagnostic device.
PŪRSCAN doesn’t exchange your medical supplier and doesn’t declare to diagnose, deal with, forestall or remedy any illness.
Entry to Purvii is $39.95 a month. This offers entry to 60 scans every month.
Purvii’s complement vary is designed to make the most of deficiencies discovered utilizing Purscan.
- Glucose – “a proprietary mix of key components to assist help wholesome blood sugar ranges”, retails at $64.95 for a 2 fl. oz. bottle (60 ml)
- Temper – “formulated with key components recognized to help a relaxed frame of mind and a optimistic temper”, retails at $69.95 for a 2 fl. oz. bottle (60 ml)
- D3K2 – “immune help”, retails at $49.95 for a 2 fl. oz. bottle (60 ml)
- Movement – “a proprietary mix of key components particularly recognized for his or her advantages to supporting wholesome blood circulation, power and cardiovascular well being”, retails at $64.95 for a 2 fl. oz. bottle (60 ml)
- Probiotic – “helps wholesome digestion and immunity”, retails at $49.95 for a bottle of 60 capsules
Purvii’s dietary supplements are additionally accessible in a $259 bundle pack.
Purvii’s Compensation Plan
Purvii’s compensation plan pays on retail buyer gross sales and recruitment of distributors.
Residual commissions are paid out by a binary workforce with extra bonuses on provide.
Purvii Distributor Ranks
There are 13 distributor ranks inside Purvii’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Lively Distributor – join as a Purvii distributor and generate and preserve 50 PV a month
- Star – preserve 50 PV a month and recruit two Lively Distributors (positioned one on all sides of your binary workforce)
- Star 500 – preserve 50 PV a month and two personally recruited Lively Distributors (positioned one on all sides of your binary workforce), and generate and preserve 500 GV a month
- Star 1000 – preserve 50 PV a month and two personally recruited Lively Distributors (positioned one on all sides of your binary workforce), and generate and preserve 1000 GV a month
- Bronze – preserve 50 PV a month, recruit two Star or larger ranked distributors (positioned one on all sides of your binary workforce), and generate and preserve 3000 GV a month
- Silver – preserve 50 PV a month, preserve two personally recruited Star or larger ranked distributors (positioned one on all sides of your binary workforce), and generate and preserve 6000 GV a month
- Gold – generate and preserve 100 PV and 15,000 GV a month, and recruit and preserve 4 Star or larger ranked distributors (positioned two on all sides of your binary workforce)
- Ruby – preserve 100 PV a month, recruit and preserve six Star or larger ranked distributors (positioned three on all sides of your binary workforce), and generate and preserve 30,000 GV a month
- Emerald – preserve 100 PV a month, preserve six personally recruited Star or larger ranked distributors (positioned three on all sides of your binary workforce), and generate and preserve 60,000 GV a month
- Diamond – generate and preserve 200 PV and 100,000 GV a month, and recruit and preserve eight Star or larger ranked distributors (positioned 4 on all sides of your binary workforce)
- Double Diamond – preserve 200 PV a month, recruit and preserve ten Star or larger ranked distributors (positioned 5 on all sides of your binary workforce), and generate and preserve 200,000 GV a month
- Triple Diamond – preserve 200 PV a month, preserve ten personally recruited Star or larger ranked distributors (positioned 5 on all sides of your binary workforce), and generate and preserve 400,000 GV a month
- Black Diamond – preserve 200 PV a month, recruit and preserve twelve Star or larger ranked distributors (positioned six on all sides of your binary workforce), and generate and preserve 800,000 GV a month
PV stands for “Private Quantity”. PV is gross sales quantity generated by way of retail buyer gross sales and a Purvii distributor’s personal orders.
Notice that Purvii penalizes distributors for making retail gross sales by solely counting 50% of generated retail PV in the direction of rank qualification.
GV stands for “Group Quantity”. GV is the sum whole of a Purvii distributors PV and that of their downline.
Notice that from Bronze, not more than 80% of required GV can come from anyone recruitment leg.
After that between Bronze and Emerald not more than 50% of remaining required GV can come from anyone recruitment leg. For Diamond and better that is lowered to 40%.
Retail Commissions
Purvii distributors earn a 30% fee on gross sales quantity generated by retail buyer orders.
This quantity is lowered to twenty% for retail prospects on autoship (wholesale prospects).
Recruitment Commissions
Purvii distributors earn commissions once they recruit distributors:
- recruit a Accomplice Enroll Pack distributor and earn $25
- recruit a Builder Enroll Pack distributor and earn $50
- recruit a Founder Enroll Pack distributor and earn $100
A residual recruitment fee is paid out when personally recruited distributors recruit two distributors (stage 2):
- two Accomplice Enroll Pack distributors recruited on stage 2 = $10 fee
- two Builder Enroll Pack distributors recruited on stage 2 = $15 fee
- two Founder Enroll Pack distributors recruited on stage 2 = $20 fee
Residual Commissions
Purvii pays residual commissions by way of a binary compensation construction.
A binary compensation construction locations an distributor on the prime of a binary workforce, break up into two sides (left and proper):
The primary stage of the binary workforce homes two positions. The second stage of the binary workforce is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary workforce are generated as required, with every new stage housing twice as many positions because the earlier stage.
Positions within the binary workforce are crammed by way of direct and oblique recruitment of distributors. Notice there isn’t any restrict to how deep a binary workforce can develop.
On the finish of every week Purvii tallies up new gross sales quantity throughout each legs of the binary workforce.
Distributors are paid a proportion of gross sales quantity generated on their weaker binar workforce aspect, capped primarily based on rank:
- Star ranked distributors earn a ten% residual fee charge, capped at $200 per week
- Star 500 ranked distributors earn a ten% residual fee charge, capped at $300 per week
- Star 1000 ranked distributors earn a ten% residual fee charge, capped at $400 per week
- Bronze ranked distributors earn a ten% residual fee charge, capped at $500 per week
- Silver ranked distributors earn a ten% residual fee charge, capped at $700 per week
- Gold ranked distributors earn a ten% residual fee charge, capped at $1000 per week
- Ruby ranked distributors earn an 11% residual fee charge, capped at $1500 per week
- Emerald ranked distributors earn an 11% residual fee charge, capped at $2500 per week
- Diamond ranked distributors earn an 11% residual fee charge, capped at $5000 per week
- Double Diamond ranked distributors earn a 12% residual fee charge, capped at $10,000 per week
- Triple Diamond ranked distributors earn a 12% residual fee charge, capped at $15,000 per week
- Black Diamond ranked distributors earn a 12% residual fee charge, capped at $25,000 per week
Matching Bonus
Purvii pays a Matching Bonus on residual commissions earned by downline distributors down three ranges of recruitment (unilevel):
- Gold ranked distributors earn a 15% match on stage 1 (personally recruited distributors)
- Ruby ranked distributors earn a 15% match on stage 1 and 10% on stage 2
- Emerald and better ranked distributors earn a 15% match on stage 1, 10% on stage 2 and 5% on stage 3
Founder’s Membership Bonus
Purvii takes 1% of company-wide gross sales quantity and locations it into the Founder’s Membership Bonus pool.
Silver and better ranked distributors earn a share within the Founder’s Membership Bonus Pool:
- Silver by Ruby ranked distributors obtain one share within the Founders Membership Bonus pool
- Emerald ranked distributors obtain two shares within the Founders Membership Bonus pool
- Diamond and better ranked distributors obtain three shares within the Founders Membership Bonus pool
Becoming a member of Purvii
Purvii hides distributor prices from customers. Pricing is simply revealed if a shopper palms over their private knowledge.
Purvii’s distributor signup course of reveals what seems to be a compulsory Enroll Pack buy and creation of a month-to-month autoship order.
From Purvii’s compensation plan, we all know Purvii provides newly recruited distributors three Enroll Pack choices:
- Accomplice Enroll Pack – $249
- Builder Enroll Pack – $499
- Founder Enroll Pack – $999
So far as I do know the one distinction between Purvii’s Enroll Packs is bundled product. Once more, particular particulars are hidden from customers.
Purvii Conclusion
The elephant within the room with Purvii is not any quantity of squiggles and dots goes to make me learn it as something however “pervy”.
From the Cambridge Dictionary;
(of sexual habits or pursuits) thought-about unusual and unsightly by most individuals:
Some pervy man tried to place a digicam within the girls’s locker room.
Actually I don’t assume anybody is studying Purvii as “pure vee” at first look. At finest you’re going to get confusion, and I feel most individuals are going straight to “pervy”.
In all probability the most effective factor Purvii may do at this level is reboot with a unique title.
Is it too late to scrap the Purvii branding and relaunch with a unique title?
It’s? Oh pricey… nicely in that case who signed off on the title? Was there no one in Purvii’s advertising and marketing division that learn the corporate’s title phonetically previous to launch?
Sadly I didn’t see any references to Purvii distributors as “perverts”. In the event that they’re going to maintain “Purvii” that’s undoubtedly a missed tongue-in-cheek branding opp there.
Jokes apart (though I’m not joking about naming your MLM firm “pervy”), Purvii as an MLM alternative has a number of crimson flags.
On the product aspect of issues this nonsense a couple of cellphone digicam with the ability to diagnose a bunch of stuff is straight baloney.
I don’t know something about hypercholesterolemia and triglyceridemia however I can converse to diabetes. If there was some app that turned your cellphone right into a dependable blood glucose meter each diabetic on the planet can be utilizing it.
Check units and strips usually are not solely annoying, they’re an ongoing value.
Transdermal optical imaging is a factor however it’s major use appears to be measuring blood stress (blood circulation).
One firm I discovered pushing this diabetes angle with transdermal optical imaging is Nuralogix.
That is from a November 2022 press-release;
Based in 2015, NuraLogix’s ground-breaking expertise permits third-party purchasers equivalent to well being suppliers, product builders, insurance coverage corporations, and wellness packages to assist customers higher handle their bodily and psychological well being.
The enlargement of its capabilities to evaluate HbA1c and monitor fasting glucose, in addition to assess threat of kind 2 diabetes, hypertension, and hypertriglyceridemia is being unveiled at HLTH in Las Vegas, and is obtainable to expertise at sales space #3009.
NuraLogix delivers contactless well being monitoring by way of its Anura™ platform that mixes knowledge gathered by its TOI™ expertise, a novel type of Distant Photoplethysmography (rPPG).
Developed with knowledge from greater than 40,000 sufferers with a number of situations, NuraLogix’s analysis on these predicted fashions has been examined and revealed in quite a few peer-reviewed journals worldwide.
Outcomes are delivered inside its intuitive app, exhibiting info on over 30 well being parameters equivalent to coronary heart charge, respiratory charge, and cuffless blood stress, and offering well being threat assessments for a number of the most prevalent persistent situations.
This contains kind 2 diabetes, hypertension, heart problems, and psychological well being.
This sounds remarkably just like Purvii’s Purscan pitch. What NuraLogix is doing although isn’t a lot as truly scanning as utilizing AI to make predictions primarily based on blood circulation knowledge.
And so we get this;
In the USA, some options of this product are for Investigational Use Solely. The efficiency traits of this product haven’t been established.
In a January 2024 article, The Healthcare Know-how Report famous that “components equivalent to make-up, lighting situations, and the flexibility to stay nonetheless can affect readings.”
Actually on the subject of well being, you can not have these variables.
The Healthcare Know-how Reviews notes that NuraLogix has submitted its expertise “to the US Meals and Drug Administration (FDA) for clearance on particular well being metrics.” The result of that submission stays pending however I suppose it’s a begin.
My opinion? At some point AI may be adequate to do what Purvii and Nuralogix are pitching however we’re not there but.
For now these cellphone apps are only a novelty that not at all ought to be taken critically.
And if we will set up that any output of Purvii’s Purscan just isn’t dependable, that kills off any complement suggestions primarily based on it (it’s a provided that any medical situation diagnostic knowledge ought to be discarded as inaccurate).
What we’re left with is Purvii as an MLM firm promoting dietary supplements in liquid type and a probiotic multivitamin.
One extra situation I took with Purvii’s dietary supplements is the naming of “Glucose”. Glucose is an precise factor. I carry a small jar of it once I stroll my canine in case he crashes (this isn’t presupposed to occur however it’s a precaution I take nonetheless).
Purvii’s Glucose complement doesn’t appear to have glucose in it.
PŪRVii GLUCOSE is a proprietary mix of key components to assist help wholesome blood sugar ranges.
With Purvii advertising and marketing Purscan as being as with the ability to measure blood glucose and having a complement actually named “glucose”, this isn’t solely irresponsible however for diabetics it’s doubtlessly harmful.
It’s as dangerous as popping out with a complement known as insulin that doesn’t have insulin in it and advertising and marketing stated complement to diabetics. It’s a catastrophe ready to occur and there’s no excuse.
Shifting on to Purvii’s compensation plan; in two of the Lusby’s previous MLM corporations, FGXpress and Zilis, BehindMLM famous autoship recruitment considerations.
Though it’s not overt, Purvii has indicators pointing to the primary focus of the chance being autoship recruitment.
The primary crimson flag is, with respect to rank qualification, penalizing distributors for making retail gross sales.
By solely counting 50% of generated retail quantity, Purvii is strongly encouraging distributors to rank qualify on their very own orders. This can usually be a recurring month-to-month autoship order.
The second crimson flag is with Purvii’s distributor join course of:
Purvii failing to reveal distributor becoming a member of prices from customers is a possible violation of the FTC Act.
Moreover, as you may see from the screenshot above, it seems Purvii requires every distributor to arrange a compulsory autoship order. I can’t 100% affirm as a result of, once more, this info is simply accessible to customers if they offer Purvii their private knowledge (create an account).
Once more, deliberately failing to reveal essential info from customers about an MLM alternative is a possible violation of the FTC Act. It’s additionally dangerous enterprise.
To be clear, there’s nothing mistaken with distributor autoship. However when it’s used as a qualification device it comes on the expense of retail gross sales.
MLM corporations ought to be doing the whole lot they’ll to encourage retail gross sales. People who don’t must depend on inside gross sales (distributor orders), which lends itself to stated firm working as a pyramid scheme.
With respect to Purvii, if nearly all of company-wide gross sales quantity is generated from distributors, it could certainly be working as a pyramid scheme.
As a potential Purvii distributor, a compulsory test in your upline can be establishing how a lot of their month-to-month PV requirement is their very own order versus retail gross sales quantity.
Something lower than a 50% break up, ideally weighed heavier in the direction of retail gross sales quantity, is affirmation that distributor is working their Purvii enterprise as a pyramid scheme.
Personally although I feel the non-reliability of Purscan is what kills Purvii as an MLM alternative. Purvii fees $479.4 yearly for entry to Purscan, while disclosing scan outcomes ought to on no account be used to make well being selections.
I get the thought behind Purvii’s advertising and marketing, an app scan that results in its merchandise – however the tech simply isn’t there but. Keep away from.