Wholesome Residence operates within the dietary complement MLM area of interest.
The corporate is headed up by three co-founders; Steve Perkins (CEO), Dean De Grasse and Amber De Grasse.
Earlier than co-founding Wholesome Residence, Steve Perkins was Vice President of Gross sales at NewULife.
Dean and Amber De Grasse are additionally tied to NewULife, rating at Diamond Ambassador as distributors circa 2020:
In March 2024 dialogue on BehindMLM urged Wholesome Residence was made up of a giant block of former NewULife distributors.
Wholesome Residence offers a company handle in Utah on its web site.
The corporate operates from the area “healthyhome.com”, first registered again in 1996. The non-public registration was final up to date on January eighth, 2024.
Primarily based on a publish on its official FaceBook web page, Wholesome Residence launched in January 2023:
Learn on for a full evaluation of the Wholesome Residence MLM alternative.
Wholesome Residence’s Merchandise
Wholesome Residence markets a spread of well being oriented dietary supplements.
- StemActive – “comprises highly effective components proven to extend the variety of stem cells on their mission to deal with your physique”, retails at $149 for a bottle of 60 capsules or $149 for a field of thirty single-serve gel sachets
- Amaze – “a robust collagen components with 4 key components”; marine collagen, ceramide, white-versailles and hyaluronic acid”, retails at $85 for a field of fifteen packets or $149 for 30 packets
- Prime – “helps coronary heart well being [and] additionally considerably slows down indicators of getting older”, retails at $99 for a field of 30 servings
- AO-12 – “fortifies your protection towards free-radical injury with highly effective antioxidants from nature”, retails at $135 for a field of 30 servings
Wholesome Residence’s Compensation Plan
Wholesome Residence don’t present shoppers with a replica of the compensation plan on their web site.
The next evaluation is put collectively from an official Wholesome Residence compensation presentation, uploaded to YouTube on March third, 2023.
Word that Wholesome Residence provides a $9.95 affiliate possibility, which solely pays single-level commissions (non-MLM).
Within the evaluation beneath “affiliate” refers to an unranked participant in Wholesome Residence’s MLM alternative, not its $9.95 a month affiliate possibility.
Wholesome Residence Affiliate Ranks
There are seven affiliate ranks inside Wholesome Residence’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Affiliate – enroll as a Wholesome Residence affiliate (attainable minimal $125 or extra a month product order required)
- Affiliate – not disclosed
- Supervisor – not disclosed
- Director – recruit and keep 4 Wholesome Residence associates, buy $125 price of merchandise every month and generate and keep 5000 GV on each side of your binary staff over a rolling 5-week interval
- Premier – recruit and keep six Wholesome Residence associates, buy $250 price of merchandise every month and generate and keep 10,000 GV on each side of your binary staff over a rolling 5-week interval
- Elite – keep six personally recruited Wholesome Residence associates, proceed buying a minimum of $250 price of product every month and generate and keep 25,000 GV on each side of your binary staff over a rolling 5-week interval
- Diamond – keep eight personally recruited Wholesome Residence associates, proceed buying a minimum of $250 price of product every month and generate and keep 75,000 GV on each side of the binary staff over a rolling 5-week interval
- Govt Diamond – keep eight personally recruited Wholesome Residence associates, proceed buying a minimum of $250 price of product every month and generate and keep 100,000 GV on each side of the binary staff over a rolling 5-week interval
GV refers to “Group Quantity”. Group Quantity is gross sales quantity generated by a Wholesome Residence affiliate and their downline.
Word that with a view to rely in the direction of rank qualification, recruited associates have to be MLM fee certified.
Though not explicitly clarified in Wholesome Residence’s compensation presentation, this seems to require necessary month-to-month product order.
Retail Commissions
Wholesome Residence pays 32% on gross sales quantity generated by retail buyer orders.
Retail commissions in Wholesome Residence are decided by their very own rank qualification standards:
- Affiliate – enroll as a Wholesome Residence affiliate, personally refer a minimum of one retail buyer and generate $1 to $299 in month-to-month retail gross sales quantity
- Gold Affiliate – personally refer a minimum of three retail clients and generate $300 to $699 in month-to-month retail gross sales quantity
- Platinum Affiliate – personally refer a minimum of 5 retail clients and generate $700 to $999 in month-to-month retail gross sales quantity
- Promoter – personally refer a minimum of seven retail clients and generate $1000 to $1499 in month-to-month retail gross sales quantity
- Gold Promoter – personally refer a minimum of ten retail clients and generate $1500 to $2999 in month-to-month retail gross sales quantity
- Platinum Promoter – personally refer a minimum of fifteen retail clients and generate $3000 to $4999 in month-to-month retail gross sales quantity
- Ambassador – personally refer a minimum of twenty retail clients and generate $5000 or extra in month-to-month retail gross sales quantity
Utilizing the above retail fee rank standards, Wholesome Residence associates earn as much as 32% on retail orders based mostly on rank:
- Associates earn a 15% retail fee charge
- Gold Associates earn a 20% retail fee charge
- Platinum Associates earn a 22% retail fee charge
- Promoters earn a 25% retail fee charge
- Gold Promoters earn a 27% retail fee charge
- Platinum Promoters earn a 30% retail fee charge
- Ambassadors earn a 32% retail fee charge
Word that as beforehand acknowledged, 32% is paid out on retail order quantity. Because of this greater ranked Wholesome Residence associates earn the distinction between their rank share and that of decrease ranked downline associates.
E.g. a Platinum Affiliate generates a retail order. They’re paid 22% on the sale, leaving 10% to pay out (32% minus 22%).
Wholesome Residence’s system then searches upline for a Promoter or greater to pay out the remaining 10% to.
- if a Promoter is discovered first, they’re paid 3% (25% minus the 22% already paid out), leaving 7% to pay out to Gold Promoters or greater additional upline
- if a Gold Promoter is discovered first, they’re paid 5% (27% minus the 22% already paid out), leaving 5% to pay out to Gold Promoters or greater additional upline
- If a Platinum Promoter is discovered first, they’re paid 8% (30% minus the 22% already paid out), leaving 2% to pay out to the primary Ambassador upline
- If an Ambassador is discovered first, they’re paid the excellent 10%
Word that as they’re all the time paid the total 32% or excellent fee quantity, nothing is ever handed up from an Ambassador.
Recruitment Commissions
Wholesome Residence associates earn recruitment commissions based mostly on how a lot a newly recruited affiliate spends after they enroll:
- recruit an affiliate who indicators up with a 2-pack Director Enrollment Pack and obtain $30
- recruit an affiliate who indicators up with a 4-pack Premier Enrollment Pack and obtain $60
- recruit an affiliate who indicators up with an 8-pack Diamond Enrollment Pack and obtain $120
Recruitment Fee Match
Supervisor and better Wholesome Residence associates earn a share match on recruitment commissions earned by personally recruited associates:
- Managers and Administrators earn a ten% match
- Premiers and better earn a 20% match
Word that if the quick upline of an affiliate paid a recruitment fee isn’t Supervisor or greater, the primary upline Supervisor or greater will obtain the match.
Residual Commissions
Wholesome Residence pays residual commissions through a binary compensation construction.
A binary compensation construction locations an affiliate on the high of a binary staff, cut up into two sides (left and proper):
The primary degree of the binary staff homes two positions. The second degree of the binary staff is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary staff are generated as required, with every new degree housing twice as many positions because the earlier degree.
Positions within the binary staff are crammed through direct and oblique recruitment of associates. Word there isn’t a restrict to how deep a binary staff can develop.
Wholesome Residence pays a residual fee every time 400 GV on one facet of the binary staff is matched with 600 GV on the opposite.
GV stands for “Group Quantity” and is gross sales quantity generated by an affiliate and their downline.
- Associates earn a $40 residual fee per match
- Premier and better ranked associates earn a $60 residual fee per match
Once more, observe Wholesome Residence doesn’t present Premier rank qualification standards on its web site.
Word that Wholesome Residence caps residual commissions at $20,000 per week.
Residual Fee Matching Bonus
Director and better ranked Wholesome Residence associates earn a Matching Bonus on residual commissions earned by downline associates.
Wholesome Residence pays the residual fee Matching Bonus through a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the high of a unilevel staff, with each personally recruited affiliate positioned instantly underneath them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel staff.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
Wholesome Residence caps the residual fee Matching Bonus at seven unilevel staff ranges based mostly on rank:
- Administrators earn a ten% match on degree 1 (personally recruited associates)
- Premiers earn a 15% match on degree 1 and 10% on degree 2
- Elites earn a 15% match on degree 1, 10% on degree 2 and 5% on degree 3
- Diamonds earn a 15% mach on degree 1, 10% on degree 2 and 5% on ranges 3 to five
- Govt Diamonds earn a 15% match on degree 1, 10% on degree 2 and 5% on ranges 3 to 7
Autoship Bonus
Wholesome Residence pays a $125 bonus if an affiliate has:
- a private month-to-month $125 or extra a month autoship order
- recruited two associates additionally on a $125 or extra a month autoship order
- recruited two associates who’ve additionally recruited two associates on a $125 or extra a month autoship order
There isn’t a restrict to the quantity of $125 autoship bonuses a Wholesome Residence affiliate can earn.
Bonus Product Credit score
Wholesome Residence rewards Gold Associates and better with month-to-month product credit score:
- qualify at Gold Affiliate and obtain $25 in month-to-month Wholesome Residence product credit score
- qualify at Platinum Affiliate and obtain $50 in month-to-month Wholesome Residence product credit score
- qualify at Promoter and obtain $75 in month-to-month Wholesome Residence product credit score
- qualify at Gold Promoter and obtain $100 in month-to-month Wholesome Residence product credit score
- qualify at Platinum Promoter and obtain $125 in month-to-month Wholesome Residence product credit score
- qualify at Ambassador and obtain $150 in month-to-month Wholesome Residence product credit score
Rank Achievement Bonus
Wholesome Residence rewards associates for qualifying at Affiliate and better with the next one-time Rank Achievement Bonuses:
- qualify at Affiliate and obtain $25 ($50 if certified for inside one week of signing up)
- qualify at Supervisor and obtain $50 ($100 if certified for inside two weeks of signing up)
- qualify at Director and obtain $250 ($500 if certified for inside ten weeks of signing up)
- qualify at Premier and obtain $1000 ($2000 if certified for inside fifteen weeks of signing up)
- qualify at Elite and obtain $2500 ($5000 if certified for inside fifteen weeks of qualifying at Premier)
- qualify at Diamond and obtain $7500 ($15,000 if certified for inside twenty-five weeks of qualifying at Elite)
- qualify at Govt Diamond and obtain $10,000 ($15,000 if certified for inside twenty-five weeks of qualifying at Diamond)
- qualify at Presidential Diamond and obtain $20,000 ($40,000 if certified for inside twenty-five weeks of qualifying at Govt Diamond)
Becoming a member of Wholesome Residence
Wholesome Residence affiliate membership is tied to a compulsory product buy ($99 to $1299):
- Prime Enrollment Pack – $99
- Amaze Enrollment Pack – $134
- StemActive Enrollment Pack – $135
- StemActive Gel Enrollment Pack – $135
- Prime Director Pack (2 containers) – $185
- Prime and StemActive capsules Enrollment Pack – $210
- Prime and StemActive gel Enrollment Pack – $220
- AO-12 (2 containers) – $230
- StemActive Director Pack (2 bottles) – $255
- StemActive Gel Director Pack (2 containers) – $255
- Wholesome Getting old Private Pack – $350 (1 bottle StemActive capsules, 1 field of AO-12 and a pair of containers of Amaze)
- Prime and StemActive Director Enrollment Pack (2 bottles and containers) – $425
- StemActive Premier Pack (4 bottles) – $495
- Founders Enrollment Pack (gel) – $599 (2 bottles of Prime, 2 containers of StemActive gel, 2 containers of Amaze, 1 field of A012 and $50 product credit score
- Founders Enrollment Pack (capsules) – $599 (2 bottles of Prime, 3 bottles of StemActive capsules, 2 containers of Amaze and $50 product credit score
- 3 Month Builder Pack – $635 (5 bottles of StemActive capsules and fee qualification for 3 months
- Wholesome Getting old Deluxe Pack – $660 (2 bottles of StemActive capsules, 2 containers of AO-12 and 4 containers of Amaze)
- Prime and StemActive Premier Enrollment Pack – $815 (4 containers of Prime and 4 bottles of StemActive capsules)
- Prime 10 Pack – $900 (10 containers of Prime and 1 field of Amaze)
- StemActive Diamond Pack (8 bottles) – $949
- Wholesome Getting old Household Pack – $949 (3 bottles of StemActive capsules, 3 containers of AO-12 and 6 containers of Amaze)
- Founders VIP Enrollment Pack – $949 (3 containers of Prime, 3 containers of StemActive gel, 3 containers of Amaze, 1 bottle of StemActive capsules, 1 field of AO-12, $100 product credit score and fee qualification for 3 months
- Founders VIP Enrollment Pack (capsules) – $949 (3 containers of Prime, 4 bottles of StemActive capsules, 3 containers of Amaze, 1 field of Prime and $100 product credit score
- 6 Month Builder Pack – $1200 (10 bottles of StemActive capsules and fee qualification for six months
- Wholesome Getting old Enterprise Pack – $1299 (6 bottles of StemActive capsules, 3 containers of AO-12 and 6 containers of Amaze)
Wholesome Residence Conclusion
Wholesome Residence presents an MLM compensation plan rooted in necessary product purchases, which inevitably funnels individuals into autoship recruitment.
This begins with Wholesome Residence forcing associates to buy merchandise to qualify for commissions.
Proper off the bat, Wholesome Residence associates should buy fee qualification for as much as six months.
Such to the extent merchandise are bought when associates signal as much as an MLM firm, they need to by no means be hooked up to fee qualification.
Compelled affiliate product purchases results in stock loading, whereby associates wind up buying merchandise to qualify for commissions.
Not surprisingly, they then primarily receives a commission on recruiting associates who do the identical.
“Pay to play” schemes are a violation of the FTC Act. With respect to MLM due-diligence, they’re additionally a robust indication of a pyramid scheme.
Wholesome Residence does have provide retail commissions, and even goes as far as to reward era of retail gross sales quantity with greater fee charges, however given this may be ignored it comes off as pseudo-compliance.
Essentially the most stark space autoship recruitment is targeted on over retail gross sales in Wholesome House is its affiliate rank qualification standards.
Recruitment and necessary product orders are a part of the standards, retail gross sales quantity isn’t.
Additionally observe that whereas Wholesome Residence’s rank qualification standards won’t specify autoship (that means merchandise could be ordered manually every month), the autoship bonus clearly financially incentivizes happening autoship and recruiting others who do the identical.
Not an issue with equal retail gross sales focus, however based mostly on Wholesome Residence’s compensation plan that’s not the case right here (retail could be completely ignored).
Though Wholesome Residence’s compensation plan does point out reliance on autoship recruitment, if it’s not sufficient for you potential associates can additional confirm themselves.
Ask your potential upline what number of recruited associates they’ve on autoship. Then ask for his or her month-to-month retail gross sales quantity (orders positioned by clients who’ve by no means signed up as associates), and examine.
You’re on the lookout for a tough 50/50 cut up, ideally weighed in favor of retail gross sales quantity. Something much less and also you’ve confirmed that Wholesome Residence affiliate is working their enterprise as a pyramid scheme.
One final non-regulatory critique I’ve of Wholesome Residence’s compensation plan is it Enrollment Packs. Selection is nice however at twenty-five there’s just too a lot of them.
As to Wholesome Residence’s merchandise, nothing actually stood out to me. To their credit score Wholesome Residence offers an ingredient breakdown of every product so shoppers can examine various choices.
I feel the Wholesome House is resting extra on its formulation blends versus the widespread components used themselves. Whether or not that justifies the asking worth is one thing you’ll want to judge for your self.
I’d say that goes on your potential retail clients too however, as beforehand mentioned, I don’t see that being a difficulty.
Strategy with warning.