PartyLite has introduced it’s “transitioning” away from its MLM mannequin.
As an alternative PartyLite will promote on to customers, slicing their MLM distributors off from downline commissions.
In a message posted on its web site, PartyLite describes leaving the MLM business as an “evolution”.
This evolution is not only a shift in technique, however a testomony to our model’s adaptability, and its dedication in delighting clients with thoughtfully curated merchandise for the subsequent half-century and past.
In a February 1st press-release issued by mother or father firm Luminex House Decor & Perfume, PartyLite additionally claimed its resolution was a response to “adapting shopper adjustments”.
As a part of PartyLite’s direct to shopper mannequin, set to launch on March 1st, distributors will have the ability to proceed selling the enterprise as “Model Ambassadors”.
Our DTC advertising technique facilities on a program that leverages the passion and assist of present PartyLite Associates whereas interesting to curated Model Ambassadors as advocates with beneficiant incentives for his or her assist in sharing PartyLite.
Though particulars haven’t been made public, I imagine this can be a typical single-level fee mannequin. Versus incomes on private and downline gross sales exercise, a single-level fee mannequin solely pays on private gross sales.
BehindMLM reviewed PartyLite in 2021. On the time we famous PartyLite had simply transitioned from a fully-fledged MLM enterprise mannequin to what we labelled “MLM lite”.
Whereas we weren’t impressed with PartyLite being a “faceless company”, we did recognize the no-nonsense compensation plan.
Of be aware is then Luminex CEO Scott Meader having left the corporate since our PartyLite assessment was printed.
In January 2023, Luminex introduced Lori Gonzales (proper) as the corporate’s new CEO.
Whereas it’s assumed Gonzales can be CEO of PartyLite, PartyLite itself doesn’t disclose any separate company construction (therefore “faceless company” syndrome).
PartyLite markets a spread of candles and fragrances manufactured within the US. The closure of PartyLite’s MLM operations marks the tip of fifty years in North America.
PartyLite claims MLM operations in Europe will proceed… for now.