Touring Winery has introduced it’s abandoning its MLM enterprise mannequin.
As per a December 18th press-release;
Touring Winery at the moment introduced the launch of a revamped retail mannequin that can function via direct-to-consumer, wholesale and affiliate channels, shifting away from its earlier direct promoting celebration plan mannequin.
Product stock can be being lowered, with Touring Winery opting to “focus solely” on candy wines.
Whereas there’s nonetheless an associates program for former Touring Winery distributors to take part in, commissions are solely paid out on gross sales to retail clients.
“Our consultants have been integral to Touring Winery’s story. Below the brand new mannequin, consultants can proceed working with their clients in a single-level affiliate function,” Libby stated.
Touring Winery first popped up on BehindMLM’s radar via the 2019 MLM “wine wars”.
On the time Direct Cellars had simply collapsed. Company appeared to have struck a take care of Touring Winery CEO Rick Libby (proper), however particular particulars weren’t disclosed.
BehindMLM formally reviewed Touring Winery a month later in November 2019. Whereas we took subject with the corporate’s lack of transparency with respect to its compensation plan, we praised a number of retail oriented elements of the enterprise.
A go to to Touring Winery’s web site at the moment reveals a easy Shopify storefront. There’s no details about the associates program, so I’m unsure how that’s being dealt with.
Touring Winery’s official FaceBook web page has additionally been just lately deleted.
Within the lead as much as its MLM collapse, SimilarWeb tracked ~40,000 visits to Touring Winery’s web site in November 2023.
17% of that visitors got here from the US, adopted by 4% from Guatemala, and three% from Turkey, Chile and Colombia.