“Who” is Your Goal Market and Biblical Rules that can assist!
As we speak I’m going to be speaking about “who” is your goal market and I’m going to be sharing with you biblical ideas that can provide help to decide that individual. If you’re studying this you might be almost certainly an entrepreneur or a enterprise proprietor and you are attempting to determine the right way to incorporate religion in your online business. Possibly speaking extra about God and cash, religion and funds. How will we increase the dominion…whereas additionally serving others in a enterprise sort of sense?
My title is Ray Higdon. I assist community entrepreneurs obtain time – cash – freedom with out promoting their soul.
The Wrestle.
Have you ever ever struggled with “who” ought to be your goal market? Who do you have to be speaking to? Who do you have to be conforming your advertising message to..? Ever struggled with that or is that simply me, as a result of I’ve had that battle. Let me know within the feedback.
What we are able to do by overthinking our goal market shouldn’t be influence anyone. We don’t clear up any issues as a result of we’re sitting in wonder-land and questioning “who” we ought to be serving and by no means truly serve anyone. So right now I hope to light up and produce some mild there with the assistance of the phrase of God. If you’re in community advertising we truly provide help to create time-money-freedom.
Facet observe: This month will probably be my 12 months anniversary (consider it or not) of coming to Christ, of giving my life to Christ and it has been such an incredible journey. So superior…I’m so grateful. God has given me greater than sufficient Grace, greater than sufficient starvation for the phrase…I’m simply so grateful for our Heavenly Father and all that Jesus did for me and did for you.
My Format.
My format on these is to cowl one or two verses and share a couple of takeaways. How I’ve utilized it in my life or or failed at it. Then offer you methods to use in your life. I attempt to make these very relevant to you, not simply to flex on data however to truly provide help to devise your life and presumably enterprise higher. With these subjects I’m making an attempt to narrate to enterprise as a result of I do know that’s who I’m known as to serve. “Market ministry proper? I’m not known as to function a pastor however within the market utilizing what God has helped me study all through my whole life (even earlier than I knew Him, He at all times knew me) and now to assist entrepreneurs and enterprise homeowners with this sort of message.
Let’s Dive Proper In.
As we speak is considered one of my favorites. I like this message. It truly will provide help to establish your goal market in an fascinating manner and its from Second Corinthians 1: 3-4
2 Corinthians 1: 3-4 Paul tells us, “blessed be the God and Father of our Lord Jesus Christ the Father of mercies and God of All Consolation who comforts Us in all our Affliction in order that we might be able to consolation those that are in any Affliction with the consolation with which we ourselves are comforted by God.”
Isn’t {that a} good one? Such a robust verse.
Takeaway primary, “He Comforts Us in all our afflictions.” What might be an Affliction? Properly an Affliction might be…confusion, stress, a confliction, anxiousness, bodily ache, one thing you’re experiencing like heartbreak. Proper?
One other favourite verse I’ve is…
1 Peter 5: 6-7 “humble yourselves subsequently underneath the mighty hand of God in order that on the correct time he could exalt you by casting all of your anxieties on him as a result of he cares for you.”
I’m going by way of Matthew (but once more) and it talks about, “you aren’t a trainer since you solely have one trainer, you aren’t a savior you might have one savior, you aren’t a father, you might have one father“… and it talks about “he who exalts themselves will probably be humbled and he who humbles himself will probably be exalted.” In order that goes proper together with the verse above in 1 Peter.
Okay so the primary a part of that is “humble yourselves.” You aren’t your savior. Now have you ever ever heard the phrase “if it’s going to be, it’s as much as me.” Have you ever ever heard that one? I’ve, in truth I lived my whole life that manner up till a 12 months in the past…perhaps even longer as a result of I didn’t get this. If we are able to humble ourselves and cease making ourselves our personal savior then we are able to forged our anxieties on Him. If we’re the savior….we have now to resolve each downside. If we’re the savior…if we’re exalting ourselves… “if it’s going to be it’s as much as me” then we have now to resolve all issues and we’re not capable of forged our anxieties on him. Humbling ourselves is so necessary. That is all in regards to the coronary heart.
Takeaway quantity two, those that are in any affliction (now I’ll be sincere, I’ve learn this verse 100 instances) that implies that after we are using the consolation we bought throughout any affliction we may help others in any affliction they get. What that is saying is that by sharing how we overcame or survived one thing in our life with God’s assist (and we at all times have God’s assist) we are able to consolation these with afflictions that we haven’t even had.
Let me offer you an instance. One in all my favourite units of verses,
Genesis 45:8 (That is when he’s revealing himself) “Joseph mentioned to his brothers come close to to me please they usually got here close to and he mentioned I’m your brother Joseph whom you bought into Egypt and now don’t be distressed or indignant with yourselves since you bought me into slavery for God despatched me earlier than you to protect life.”
So it was not you who despatched me right here however God. Man if we had that sort of knowledge…. are you able to take a look at your abuser and say “hey you didn’t abuse me God allowed this to occur so I may serve extra folks.” None of us…what number of can take a look at the person who put them by way of trauma and say “hey hey don’t stress it God allowed the trauma in order that I may serve extra folks.” That’s what Joseph is saying. Are you able to even comprehend that? No, we wish to maintain the grudge towards the person who abused us and maintain the trauma and we make ourselves the savior and the decide. We make ourselves the decide and say “they did us incorrect, they deserve my wrath, what they did was incorrect.” While you recuse your self as a decide…that doesn’t imply you’re proclaiming them harmless, it means you’re simply passing the case off. You’re passing the case off to the Heavenly Father…to the precise decide as we’re instructed.
I wanted to listen to that however verify this out. How many people have by no means been slaves or bought into slavery however we are able to relate to Joseph’s story. I’ve by no means been in slavery however the first time I learn these phrases I cried as a result of I assumed “oh what an unbelievable coronary heart of God, what an unbelievable knowledge of God.” It simply blew me away. I cried the primary time I learn this… it was a number of months in the past, however I cried as a result of I assumed “man what wouldn’t it be prefer to suppose that manner? To suppose that each individual that stole from you, that each individual that abused you, each individual that gave you trauma, that was truly God permitting it in order that you can consolation others in any affliction that they had.”
My buddy Michaela has a shirt that claims “however did you die” it’s sort of humorous proper? You didn’t die, you survived. God bought you out of that mess in order that you can go and serve. If you happen to’ve been by way of a whole lot of stuff, guess what? All that’s, is proof that you’ve an enormous calling. How many people have by no means been slaves however we are able to hear Joseph’s phrases and say “dang…wow that’s highly effective…” Possibly you’ve been by way of some stuff and sharing it’s going to give different folks some hope. That’s going to present them some hope that perhaps they will get out of it. For this reason I’m not holding a grudge towards my abusive childhood as a result of it bought me into doorways I in any other case couldn’t get in. I bear in mind a number of instances going and chatting with a bunch of both youngsters in foster care or troubled youngsters they usually’re like “who’s this white boy…” Then I share a couple of of my tales from my childhood they usually’re like, “oh okay” abruptly they join and relate with me. That leads me to takeaway quantity three.
Takeaway quantity three, we have now to be weak. If nobody ever is aware of what ache we overcame then they will’t achieve hope from what we have now been by way of. Now a proverb that’s related to Joseph is “cursed is the person who withholds grain however blessing is on the pinnacle of him who sells it.” Now chances are you’ll not have grain, however what’s grain? Grain is an answer. While you don’t share the issues that you just’ve overcome you’re withholding that answer, you’re withholding that hope. If solely you shared extra of what you’ve overcome, of what you survived…I do know that you just’re fearful about it portray you in a nasty manner, I do know you’re fearful about trying good to others as a result of that’s tremendous necessary, proper? They actually care about that…proper? So while you withhold your grain, withhold your answer, withhold your afflictions, withhold the issues that you just overcame or survived you might be withholding hope.
How I Have Utilized or Failed.
How have I utilized or failed at it? I already gave you one instance, however first one factor that I’m actually known as to do helps entrepreneurs get off the cash and significance hamster wheel. Right here’s what I do know in regards to the cash and significance hamster wheel. There’s by no means sufficient. Once I sit down with somebody who has a internet value of $100 million, you already know what they discuss? They don’t discuss gratitude, they discuss who they know that’s value 200 million. Now I don’t routinely sit down with billionaires however I’ve to surprise what number of of them sit down and take into consideration their competitors that has two billion, proper?
What I find out about myself is whether or not I had one million {dollars} within the financial institution or whether or not I simply had one million greenback day or one million greenback month it was by no means sufficient. I at all times wanted extra. Once I didn’t have a lot cash I used to be unhappy, I used to be depressed, cash was my supply. My supply of significance, standing, security, safety, self-worth. My net-worth was my self-worth. That’s the place most individuals are at this level. It’s an IQ check if you’re consistently chasing cash and significance. That’s the place you’re making an attempt to repair your self and making an attempt to assist your self and also you’re by no means going to get there…that’s by no means going to fill you up as a result of there’ll by no means be sufficient. However….what’s sufficient is the grace of our Lord and Savior Jesus Christ. What’s sufficient is the therapeutic that comes from accepting Jesus into your life so you may have cash.
This isn’t a cash bash and those who preach to you that having any cash is unhealthy or no matter they should research up. Ecclesiastes 9:16 “The poor man’s Knowledge is despised; his phrases are usually not heard.” Deuteronomy 8:18 “he offers us the ability to get wealth.” What’s the ability to get wealth? Knowledge and assets. You’ll be able to have cash. There isn’t something incorrect with that, however don’t have cash have you ever. That’s the place most entrepreneurs are today. They suppose, “if solely I hit that ink 5000 ,if solely I get that bestselling e book, if solely I get on that stage….
I do know as a result of that was me for many of my life. None of these issues that I completed that I set as objectives truly did something to me…it simply made me need extra. So it’s this IQ check of this hamster wheel of how a lot am I going to hustle and grind and never really feel any totally different. You’ll be able to deny it for some time however I hope that it comes sooner for you in case you’re studying this publish. I needed to make over $30 million and communicate on a whole lot of levels to understand it.
Tony Robbins says, “success with out achievement is the final word failure.” There’s lots of people experiencing final failure as a result of they’re not fulfilled regardless that they obtain success. Does any of this resonate with you? Is this beneficial in any respect? A part of my mission is to assist the individual I was as a result of I used to be on the IQ check of the importance hamster wheel which runs the community advertising trade. That’s what all of your high leaders are pitching, (I don’t say all) however that’s what the vast majority of management and community advertising is…let me lead with my Lambos and accomplishment I achieved. However why don’t you lead with what number of colleges you constructed, why don’t you lead with what number of missions you led? Why don’t you lead with how many individuals you dropped at Christ? Why don’t you lead with who you might be serving to and lead with the folks that you just assist make more money.
Discuss that, however have some gratitude to your Heavenly Father for the items that He gave you as a result of the items that He gave you might be wonderful. If you happen to can step into that you may truly begin to step into achievement.
Quantity two. Once more that is coming again to how I utilized sharing my story to know who I’m speaking to and who I’m serving to. About 3 years in the past perhaps God allowed me to achieve a stage of social anxiousness that was actually laborious for me. I bear in mind I used to be about to talk at Funnel Hacking Dwell for my buddy Russell Brunson on a stage in entrance of 5,000 folks in Nashville. I’m about to go on stage and I’m out within the foyer speaking with folks and I don’t suppose this has occurred earlier than however I had a panic assault, I’m hyperventilating. I rushed again to my room and I known as a coach of mine on the time and I’m like “hey man you bought to assist me out man…I’m freaking out and I don’t know why.” I used to be simply freaking out. It wasn’t that I used to be scared to be on stage…I imply I’ve been on greater levels, I’ve been on a whole lot of levels like that, however I didn’t know what it was (it was social anxiousness) however I didn’t perceive why.
I bear in mind watching a Netflix particular about Jerry Seinfeld. Jerry Seinfeld mentioned, “y’all don’t perceive I can speak with all of you however I can’t speak with any of you” and he talks about how he was snug on stage however when he would come off stage and folks would speak to him in a extra of a social one-on-one sort of situation he would freak out. I knew precisely what he was speaking about…I knew precisely. I’m like “oh yeah that’s me.” I bear in mind talking on levels during the last 10 – 14 years and I might rock it out, standing ovation….folks like “yay! superior! woo! “and I might come off stage and I might have the overwhelming urge to hurry again to my room. I might return to my room on my own simply sitting there…perhaps watch a film or one thing and I didn’t know why. Now that conduct was mistranslated, folks would suppose “oh he doesn’t hang around…..oh Diva….oh he should suppose he’s higher than all people…..ahh bought it… bought it.”
I didn’t know what it was but it surely wasn’t that….I used to be so uncomfortable simply connecting with folks and I didn’t perceive it. After God allowed that prime intense social anxiousness panic assault I dug into it. I mentioned, “wait a minute…I’ve to determine this out.” I went to my buddy Elliot Row. I’m going to present him a shout out! I went to Elliott and I mentioned, “Elliot bro you’re a hypnotist assist me perceive this man…. What the heck’s incorrect with me?” That’s what I needed to know. What’s incorrect with me? Now I wasn’t of Christ again then, I didn’t perceive Christ. He knew me, I didn’t know Him. So Elliot by way of a sequence of workout routines helped me bear in mind one thing that occurred to me that was fairly important. Within the third grade my trainer knew that one thing….I imply I can’t communicate for her however I think about what occurred is she knew that one thing’s off with this child. One thing’s slightly off with this child and so she had me begin assembly with the steerage counselor. I don’t know why I don’t even know what a steerage counselor is….
I began assembly with this steerage counselor and it was this younger fairly girl. She was younger….I imply clearly I used to be youthful… proper? I begin assembly together with her and I begin trusting her and I begin sharing the various things which might be occurring at dwelling. I began sharing the sort of hell I used to be being put by way of. This goes on for most likely weeks or months I don’t know. Then at some point I confirmed up for our weekly assembly and in that room was my dad and my stepmom. She proceeds to inform all of them the issues I’ve ever informed her as a result of she thought the tales had been simply too outrageous and that I actually wanted extra consideration at dwelling. Properly as you may think about I bought some consideration at dwelling that day, not the nice sort. That was a nasty day. That was additionally the day I ended trusting all human beings, as a result of I had trusted this individual. I had informed her all of the issues that I’d by no means informed anyone else and she or he had fully betrayed me.
When you might have somebody in your life that perhaps isn’t actually open about sharing stuff with you it might not be that they’re boastful it might be that they had been drastically betrayed and a sequence of security mechanisms and applications had been created in them to forestall them from being damage like they had been previously. Now I’m not making excuses for anyone however I’m telling you that’s my story. See I didn’t understand that I equated connecting with others socially as harmful as a result of I’d been so betrayed previously that equated to psychological damage – bodily damage, that as slightly child in third grade a sequence of applications had been created to forestall that from ever occurring once more.
Now the primary time I shared that story I used to be in New Orleans and I simply found it. I shared it on stage at my buddies Angel Fletcher and Ryan Higgins crew occasion and I had a consumer come as much as me. (Damage unhealthy the primary time I shared this story……) Shopper comes as much as me and says “you already know what that makes a whole lot of sense. I simply thought you didn’t like me.” That hit me laborious as a result of I assumed what number of years have I been making folks suppose that I don’t like them. What number of years have I been making folks suppose that I used to be boastful or thought I used to be higher than them as a result of I wouldn’t join with them. I wasn’t even doing this consciously.
My buddy Josh despatched me a reel from one of many gurus from India (I overlook his title) and he mentioned, “you already know while you’ve been by way of trauma you may both select to be smart or be wounded.” No you may’t….If you happen to had been abused as a child. I didn’t select to be smart or wounded. I used to be wounded and my physique, my neurochemicals created a set of applications to forestall that from occurring once more. I didn’t select within the third grade, “what am I going to study from this or am I going to be wounded.” I didn’t select.
That’s loopy. You didn’t select the explanation you’re not constant in your online business. It’s since you made an remark as a child that drew the incorrect conclusion to success. If you happen to’re not constant I guarantee you, you didn’t select. It’s simply you might have an incorrect definition of success based mostly on observations you made as a child. In case your mother and father had been rather well off after which they misplaced all of it…you created a security mechanism that mentioned, “effectively in case you make a bunch of cash you’re simply going to lose it so let’s not undergo that ache.” or in case you had mother and father that made a bunch of cash and ignored you, you drew the conclusion that… “let me by no means have a bunch of cash as a result of then I’ll ignore my youngsters and I by no means need them to really feel the way in which I felt.
The primary story.
The primary story that I can consider round this (and I actually consider) it’s at the least the primary time that I felt God’s nudge. I didn’t comprehend it was God’s nudge again then. In 2009 I attended an occasion known as the Landmark Discussion board in very bizarre circumstances. I’m broke, one million {dollars} in debt, in foreclosures, I’ve gone by way of a divorce so I’m not in an amazing place and somebody I don’t know buys me a ticket to the Landmark Discussion board. Very unusual…. so I attended and I noticed…
(I went there pondering, “hopefully I’ll learn to make some cash as a result of I’m so broke.” All my payments are late, I’ve one bank card left and all the remainder of them have discovered… “this man’s simply not paying.” I wasn’t opening my mail, it was simply stacked up within the nook till I threw it away. I didn’t need any of that negativity. It was a actuality however I didn’t need it.)
….I attended this occasion and I noticed on day two that I needed to restore my relationship with my dad on a to-do record with no precedence. Now I already mentioned that I had causes to not have a relationship and I hadn’t talked to him in 13 years. On the second day of Landmark Discussion board I reached out to him and I apologized for not being an amazing son and never reaching out to him sooner and that I’d like for him to fulfill his grandsons (who on the time I feel we’re perhaps 9 and 10 years outdated one thing like that….he accepts. He even flies us up as a result of I’m broke and didn’t have cash to fly up. He flew us all as much as Indiana the primary week of July 2009 and we created a relationship the place there was nothing. Proper? That went from nothing to one thing. I come again and inside every week I be a part of that community advertising firm that I am going on to develop into the primary earnings earner. I make tens of millions of {dollars}. Flip round my life, create a complete new profession and I actually attribute forgiving, releasing anger, wrath, justification, all these various things… as that’s what created a gap in my life to even see this chance.
Typically your online business downside is a private downside. I had by no means shared that story as a result of I used to be at all times taught that while you’re a speaker or a frontrunner you must be Superman, you must discuss your success, discuss what’s proper about you and the way good, how superior you might be… proper? But it surely was in 2010 my buddy Kenneth had lately written a e book and he requested me to return and communicate in Myrtle Seaside. I am going to Myrtle Seaside and I’m to do a chance assembly then a coaching. I do the chance assembly and I’m off to the aspect. I’m about to do the coaching and I simply get this “discuss your dad” and what’s bizarre! I wasn’t of Christ, I didn’t know Christ. He knew me, however I get this “discuss your dad.” The place did this come from? Not solely the place did it come from however why did I belief it? Why did I hearken to this voice? It’s very unusual. Trying again I can see God works in wonderful methods. I really feel this “discuss your dad.” I had by no means talked about my dad. I share that story that I simply shared with you and once I end the man that invited me to the assembly comes up….he’s strolling down the aisle with tears pouring down his face….I imply he’s bodily sobbing…he’s tousled.
I’m like “you okay bro?”
And he says, “I can’t consider that you just simply shared that story… (I had by no means shared it. He had by no means heard it.)….I haven’t talked to my dad in 17 years and tomorrow I fly out for his funeral.”
I’m like whoa! That hit me. Again then I used to be such a fan of beating myself up that my speedy response was I ought to have informed this sooner… what’s incorrect with me…how come I didn’t share this sooner perhaps he would have known as him. Then afterwards I’m like many individuals are hurting. Up till then I’d solely taught enterprise ways and methods, gross sales and advertising and I noticed simply how extra severe the issue was and what folks had been going by way of and in order that day modified me. God allowed that to work in me and ever since then I’ve been weak as a result of I noticed how a lot folks want it. Since sharing that story… I’ve shared that story a thousand instances, most likely I’ve letter after letter, e mail after e mail, direct message after direct message, people who come as much as me at occasions that due to listening to that story they repaired a relationship. In actual fact three tales (this to me is simply wild) three tales of people that reconnected with their fathers after they heard my story they reconnected with their fathers after which their fathers handed away. They actually needed to hear my story or they’d not have reached out earlier than they handed away.
I’m not making an attempt to color myself up right here. I’m telling you God labored in my life to point out me the significance of being weak in order that others might be comforted. Similar to Joseph. By the way in which I’m not the hero, Joseph shouldn’t be the hero, Jesus Christ is the hero.
How Can You Apply This?
How will you apply? By the way in which somebody requested me, “hey had been you judged while you began sharing your extra weak tales?” After all. I get unfavourable feedback each single day and all it’s, is a immediate to wish for them, as a result of it’s a revealing of their coronary heart. Each judgmental remark that I get it’s only a revealing of the guts. I’m not taking it personally, it doesn’t damage me, it’s only a revealing of the guts. The place is your coronary heart? You will get some judgment however I might slightly be judged and influence others…than judged and never influence others, since you’re going to be judged. Particularly in case you decide up your cross.
You already know what that time period means? Folks translate decide up your cross as which means it’s actually painful… bro it’s going to be actually laborious man…effectively why wouldn’t he say that if that’s what they meant. If He additionally mentioned “take up my yoke, the yoke is straightforward.” You already know what a yoke is, proper? A yoke is what the oxen stick their head in and there’s two of them in case one stumbles. So why would he say “decide up your cross” if that meant actually powerful bro. No decide up your cross was slang again then for “hey you’re going to be persecuted…you would possibly die on the cross so would possibly as effectively decide it up in full advert mission that you just’re going to be persecuted and that persons are going to hate on you since you’re Christian.” That’s what which means or else if it doesn’t imply that then the yoke is straightforward conflicts and scripture doesn’t battle. If you happen to suppose scripture conflicts then you definitely’re misunderstanding.
Now how are you going to apply? Primary, be keen to have a look at what you might have overcome or survived and see God’s hand in it. Was it truthful that Joseph at 17 years outdated bought bought into slavery? That wasn’t truthful. Was it truthful that he was accused by Potithar’s spouse? Was it truthful that after he prophesied to the cupbearer and the baker, that the cupbearer who survived forgot about him. He mentioned, “bear in mind me…bear in mind me” he actually emphasised that… “Please bear in mind me…get me out of this place…” however the cupbearer forgot about him for two years. Is any of that truthful? None of it’s truthful however all of it was God’s plan to strengthen Joseph, to strengthen the story and to have excellent timing. Something you’ve survived or overcome as a substitute of it as that wasn’t truthful, as a result of the extra unfair stuff you had in your life the larger function and plan God has for you. It means you’re known as to serve lots of people. You’re known as to assist lots of people. You’re known as to present hope to extra folks so be keen to have a look at what you’ve overcome or survived as issues that helped you with the power and assets and knowledge and luxury to go and assist extra folks which could be very admirable.
Quantity two, be keen to have braveness. It takes braveness to share what you’ve overcome so that folks higher relate with you and folks higher resonate with you. Let me inform you…if you wish to promote extra shampoo, if you wish to promote extra weight reduction, if you wish to promote extra automobiles or actual property or no matter…what do you suppose will work higher? You share extra about automobiles, shampoo, or weight reduction or folks higher relating together with your story and seeing you as totally different and also you differentiate them they usually say, “I’ll by no means purchase a weight reduction from anyone else as a result of this individual, they perceive me as a result of they’ve been by way of comparable issues.” Possibly they’ve been by way of harder issues. I might completely resonate with Joseph proper. I’ve by no means been bought into slavery however man can I relate with him. I may be impressed, I can have hope from his story.
Quantity three, what are you afraid to share? That’s the story the satan doesn’t need you to share. That’s the story that’s your recreation changer. That factor that you do not need to share is the factor that can assist lots of people. Let me inform you one thing I didn’t wish to share, however God informed me to share it so I did. I used to be hooked on porn, completely hooked on porn and it was irrational. Let me inform you this is quite common, however this doesn’t paint me in a superb mild. You suppose I like sharing that? Trying again it’s gross, it’s disgusting, I’ve a gorgeous spouse…what the heck was incorrect with me. Lots of people have the identical set of conditions so by me sharing the issues that I don’t wish to share, that don’t paint me in some superior wonderful mild…that offers hope to people who find themselves struggling with the identical sort of factor or comparable. That factor that you just don’t wish to share is the factor that may break you thru, is the factor that may achieve you extra affect, that may achieve you extra perspective, that may achieve you extra of the folks resonating and relating with you and desirous to comply with you, study from you, join with you, so to carry extra glory to Him the person upstairs.
So…..
Assist the individual you was.
We’ve to be as Courageous because the people who want us.
Deliver extra glory to Him by sharing what he helped you thru and know that your trials solely made you stronger and extra relatable.