At present we’ll dive into use Instagram for social media advertising and marketing.
First, I’m going to share the most popular technique for Instagram that’s working like loopy proper now. Subsequent, I’m going to leap into what used to work….it truly used to work very well however now not works. (We’re going to cowl a pair issues there.) Lastly, I’m going to offer you my steered total Instagram advertising and marketing plan.
What’s the most popular technique for Instagram?
You’ll have guessed it, however the hottest advertising and marketing technique for Instagram proper now with no query is Instagram reels, no query, proper? They’re crushing it. They’re making it occur. However there’s been some nuances over the past couple years of what’s working a lot better proper now versus what used to work. Instagram Reels is principally their model of TikTok. TikTok did two actually cool issues when it got here out. One, to introduce the idea of simply tremendous quick movies, proper? 10 second, 20 second, 30 second movies. You are able to do longer ones on there, however the majority of consumption is these quick movies. In addition they did one thing that basically rattled the social media world, which is that they rolled out a very completely different algorithm.
I didn’t plan on doing TikTok to be sincere. I had one in all my good buddies and shoppers, he stated, “Hey, man, I acquired lots of people crushing it on TikTok, they’re making some huge cash over there. It’s good to study it as a result of I like the way in which you train….and I need you to show my individuals.“
I’m like, “Okay, nicely inform me about it, who’s crushing it?”
I assumed he meant that present influencers had been going over there and crushing it. That’s not what he meant. He meant that individuals that had been struggling over on Fb, not making a lot cash, went over to TikTok and Instagram and abruptly they’re earning profits and crushing it and constructing followings. That’s once I knew I needed to study it. As a result of my job is to assist individuals at each degree of expertise, create a greater life, make more cash, and so on. So if I hear of one thing that’s serving to common, on a regular basis, odd individuals make more cash and get extra publicity, I’ve to study, that’s simply a part of my enterprise mannequin.
I’m going over to TikTok, begin studying it and the way in which that the algorithm works over there may be whether or not you’re an influencer or have an enormous following or have an enormous model or not, they’re taking your content material and so they’re displaying it to folks that they assume will just like the content material, whether or not they know you or not. That’s very completely different as a result of Fb…and I’m not speaking about Fb reels, however if you happen to have a look at Fb as a complete, they may if you happen to submit one thing, yay, it’s my birthday or no matter, proper? In the event you submit one thing on Fb, you’ll by no means have 100% of the individuals that you simply’re truly buddies with see it, it’ll by no means occur. It’ll present it to some individuals after which , if it will get favored and stuff, they’ll present it to some extra, however they’ll by no means present it to even 100% of individuals such as you and so they’ll by no means share it to folks that don’t know you until one in all your folks truly shares it. That’s how Tik Tok fully modified the sport with that and so everybody has discovered from that…Instagram reels study from it, Fb reels are studying from it.
So with Instagram reels, you do have an opportunity, an excellent probability if you happen to persistently are posting Instagram reels that you simply’ll get folks that don’t know you to see your content material. Now, that tackles a quite common subject that individuals have of “oh, I’ve already reached out to all of the folks that I do know…” I’m saying if you happen to’re wanting to make use of Instagram for social media advertising and marketing, you’re promoting one thing and also you’re hoping which you can get in entrance of folks that know you but additionally in entrance of folks that don’t know you….Instagram reels are an effective way to try this as a result of they copied lots of stuff from TikTok, which is nice.
Now we’ve got YouTube shorts, to not introduce one thing new right here, nevertheless it’s type of their model of TikTok. Doing these Instagram reels, the query is, okay, what sort of content material what we’ve seen, I’ve seen two issues that work very well that anybody can do. Anybody can do that, proper? Two several types of content material.
Primary, is the profit play. What’s the advantage of your services or products? Is it that somebody will get to sleep higher? Is it that they shed pounds? Is it that they’ve extra power? Is it that they become profitable or they lower your expenses? Like what’s it… they’ve a greater relationship? Are they happier? Simply demonstrating that in a brief video.
Right here’s an instance. If I used to be promoting one thing that was that assist with sleep, proper a CBD or melatonin or no matter, proper? If I used to be promoting one thing that needed to do with sleep and getting higher sleep, I’d be doing Instagram reels that may present like a scene one, I’d be laying down and I’d get up and I’m agitated and my hair’s all messy and possibly I punch the alarm clock. I’d in all probability go to Goodwill and get an inexpensive alarm clock simply to smash it with a hammer on digital camera. I need to make one thing that’s going to get consideration. So scene one I get up agitated.
Scene 2, I get up, and I’m going to place birds within the background. Tweet, tweet, tweet, tweet, proper? I’m going to flutter my eyes. I’m so rested and feeling incredible and I may need texts that say, lastly I discovered one thing that helped my sleep. Thank God. If my goal market…anybody in my goal market watches that, who struggles with sleep? Are they going to remark? After all they’re. They’re going to say, “what do you do? How do you do that? I want sleep….” proper? You are able to do that with something you are able to do. You understand, possibly it’s you sitting within the kitchen, if you happen to promote one thing round weight reduction, and also you’re sitting within the kitchen, you’re taking a look at your plate, and it’s acquired a mini carrot on it, possibly a mini corn and a slice of tomato that’s tiny, and also you’re taking a look at it and your stomachs grumbling and also you’re ravenous after which that scene one and scene two is, , you simply got here out of the kitchen, you’re feeling incredible. And also you’re like, lastly discovered a food plan that works. Somebody that’s combating weight reduction or combating calorie restriction, they’re going to ask you. Now discover, I didn’t say go right here to purchase. I didn’t say the title of the food plan. I didn’t say right here’s the capsule I take. I’m creating curiosity by way of these quick movies, and individuals are going to remark, I promise you, that’s the primary kind of profit play.
Quantity two is the overcomer. Now, are there issues that you simply’ve overcome in life? It doesn’t should have something to do essentially together with your services or products, however with the kind of particular person you’re making an attempt to draw? Have you ever overcome divorce? Have you ever overcome smoking? Have you ever ever misplaced weight? Take into consideration what you’ve overcome. Monetary hardships? In the event you’re keen to be weak, are there traumatic occasions, and also you’ll see if you happen to see my Instagram reels, I imply, I share loads on there, I share that I grew up in a really abusive house, I used to be useless broke, I went by way of foreclosures…I share my downs. Right here’s the important thing. Individuals are cool together with your up’s, in the event that they’re conscious of your downs. See too many individuals do that the unsuitable approach and so they solely present their ups, proper. They solely present their spotlight reel and a few individuals won’t like that. That’s cool. To start with, not everybody has spotlight reels, however not everybody’s going to resonate with that. Extra individuals resonate if you happen to’re keen to share your downs, they’ll be cool together with your ups.
The profit play and the overcomer, these are your two greatest performs on the most popular advertising and marketing technique on Instagram.
I’d love to listen to from you.
Okay, earlier than I get to my subsequent two factors, I’d love to listen to from you. What are you doing on Instagram that’s working for you? Or what’s it that you simply’re making an attempt? What do you assume is working for you? I’d love to listen to from you. I’m at all times open to new recommendations. I learn and reply to each single remark.
What doesn’t work on Instagram now?
Okay, so there are a number of issues on Instagram that used to work, that now not work.
Primary, hashtags simply aren’t as highly effective as they was once. I don’t understand how a lot they have an effect on issues however they positively are usually not like they was once, that’s a truth.
Quantity two, my good pal Brock Johnson says that sq. posts are now not working almost as nicely. You need to use the total size of what you may placed on Instagram.
Quantity three, (this one stung) Instagram reels has reels play the place they’ll pay you based mostly on the quantity of views your reels are getting. After we acquired permitted for that program (I believe it’s a must to be at a sure follower quantity) however once we acquired permitted for that….however this is applicable whether or not you’re on reels play or not (simply so ) once we figured that out and we acquired permitted for that program on the time, what was working very well was taking different individuals’s Instagram reels, giving them credit score and reposting in your account. I’d discover an superior one by Kanye West. I favored it. I don’t agree with all their choices, nevertheless it was a very good one, I discovered one with Michael Jordan and I discovered one with Denzel Washington. I’m taking the Instagram reel that has already been shared and giving credit score linking again however sharing that and by doing that I look and we had been making virtually $10,000 a month simply in reel play from the tremendous well-liked movies. It was loopy. It was superior. It’s like not promoting something, simply free cash. However we’re additionally getting a ton I imply, I had a number of get 3 million, 4 million, 5 million views which is superior. However they don’t like that anymore, so don’t do it. They don’t prefer it though I used to be giving it credit score, they’ve a difficulty with it. I acquired a pair warnings on my account. I personally wouldn’t try this. Possibly you’ll get away with it however I’d simply watch out doing that, if you happen to resolve to offer it a go.
Hashtags, repurposing different individuals’s Instagram reels and utilizing the sq. submit, these are three of the larger issues which have actually modified with Instagram currently.
Instagram Marking Plan.
Final however not least, let me offer you what I’d recommend as an awesome Instagram advertising and marketing plan. To start with, we all know reels. Reels are the deal, proper? In the event you’re making an attempt to develop a enterprise and also you’re making an attempt to actually crush it, I wouldn’t be doing a minimal two to a few Instagram reels per day.
I’d even be doing two to a few Instagram lives per week. Now one factor you are able to do to have an awesome stay, is you could find somebody who additionally has a pleasant following and do a duet with them, do an Instagram Stay and invite them to an interview. Very highly effective approach so that you can have extra attain. I’ve interviewed a few of the most superb individuals. In the event you have a look at my Instagram account, it’s simply @rayhigdon. I’ve some unimaginable interviews there. I imply, we had my good pal, Stormy Wellington, she spoke at our occasion in October. We had like 7-800 individuals stay with us. It was superior. It was so cool. I’d be doing two to a few Instagram reels per day. Now, does that imply it’s a must to shoot them that day? No, lots of instances, I’ll go forward and batch 20 or 25 of these little quick movies, after which I’ll simply drip them out over time.
All proper, don’t get it twisted right here. In the event you’re already deciding I’m doing two to a few Instagram reels a day, that doesn’t imply don’t do any. Proper. It’s type of just like the gymnasium, is it higher to go to the gymnasium as soon as per week or by no means in any respect. Higher to go as soon as a day if you happen to can. However if you happen to can’t, it’s nonetheless higher to go when you may however my suggestion is 2 to a few per day, two to a few Instagram lives per week and be sure you’re posting in your tales as nicely.
Now one factor about tales is strangers don’t see your tales. Solely individuals which might be already following you see your tales, however these three issues proper there, which isn’t a full time deal. It shouldn’t take you ceaselessly, that may drastically enhance the individuals following you and the content material that you’ve got and the likes and all of the engagement.
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