Right now we’re going to speak about the way to do social media advertising and marketing on Instagram.
First, I’m going to share the most well liked technique for Instagram that’s working like loopy proper now. Subsequent, I’m going to leap into what used to work….it truly used to work rather well however now not works. (We’re going to cowl a pair issues there.) Lastly, I’m going to offer you my steered general Instagram advertising and marketing plan.
What’s the most well liked technique for Instagram?
You might have guessed it, however the hottest advertising and marketing technique for Instagram proper now with out a query is Instagram reels, no query, proper? They’re crushing it. They’re making it occur. However there’s been some nuances over the past couple years of what’s working significantly better proper now versus what used to work. Instagram Reels is principally their model of TikTok. TikTok did two actually cool issues when it got here out. One, to introduce the idea of simply tremendous brief movies, proper? 10 second, 20 second, 30 second movies. You are able to do longer ones on there, however the majority of consumption is these brief movies. In addition they did one thing that actually rattled the social media world, which is that they rolled out a very completely different algorithm.
I didn’t plan on doing TikTok to be trustworthy. I had certainly one of my good buddies and shoppers, he mentioned, “Hey, man, I bought lots of people crushing it on TikTok, they’re making some huge cash over there. You have to be taught it as a result of I like the way in which you train….and I need you to show my folks.“
I’m like, “Okay, effectively inform me about it, who’s crushing it?”
I assumed he meant that current influencers had been going over there and crushing it. That’s not what he meant. He meant that folks that had been struggling over on Fb, not making a lot cash, went over to TikTok and Instagram and swiftly they’re earning money and crushing it and constructing followings. That’s once I knew I needed to be taught it. As a result of my job is to assist folks at each degree of expertise, create a greater life, earn more money, and many others. So if I hear of one thing that’s serving to common, on a regular basis, odd folks earn more money and get extra publicity, I’ve to be taught, that’s simply a part of my enterprise mannequin.
I am going over to TikTok, begin studying it and the way in which that the algorithm works over there’s whether or not you’re an influencer or have an enormous following or have a giant model or not, they’re taking your content material and so they’re exhibiting it to people who they assume will just like the content material, whether or not they know you or not. That’s very completely different as a result of Fb…and I’m not speaking about Fb reels, however when you have a look at Fb as an entire, they’ll when you put up one thing, yay, it’s my birthday or no matter, proper? For those who put up one thing on Fb, you’ll by no means have 100% of the folks that you simply’re truly buddies with see it, it’ll by no means occur. It’ll present it to some folks after which you recognize, if it will get preferred and stuff, they’ll present it to some extra, however they’ll by no means present it to even 100% of individuals such as you and so they’ll by no means share it to people who don’t know you except certainly one of your mates truly shares it. That’s how Tik Tok fully modified the sport with that and so everybody has discovered from that…Instagram reels be taught from it, Fb reels are studying from it.
So with Instagram reels, you do have an opportunity, an excellent likelihood when you constantly are posting Instagram reels that you simply’ll get people who don’t know you to see your content material. Now, that tackles a quite common problem that folks have of “oh, I’ve already reached out to all of the people who I do know…” I’m saying when you’re wanting to make use of Instagram for social media advertising and marketing, you’re promoting one thing and also you’re hoping you could get in entrance of people who know you but additionally in entrance of people who don’t know you….Instagram reels are an effective way to do this as a result of they copied numerous stuff from TikTok, which is nice.
Now we’ve YouTube shorts, to not introduce one thing new right here, however it’s form of their model of TikTok. Doing these Instagram reels, the query is, okay, what sort of content material what we’ve seen, I’ve seen two issues that work rather well that anybody can do. Anybody can do that, proper? Two several types of content material.
Primary, is the profit play. What’s the advantage of your services or products? Is it that somebody will get to sleep higher? Is it that they drop some pounds? Is it that they’ve extra power? Is it that they generate income or they get monetary savings? Like what’s it… they’ve a greater relationship? Are they happier? Simply demonstrating that in a brief video.
Right here’s an instance. If I used to be promoting one thing that was that assist with sleep, proper a CBD or melatonin or no matter, proper? If I used to be promoting one thing that needed to do with sleep and getting higher sleep, I’d be doing Instagram reels that might present like a scene one, I’d be laying down and I’d get up and I’m agitated and my hair’s all messy and perhaps I punch the alarm clock. I’d most likely go to Goodwill and get an inexpensive alarm clock simply to smash it with a hammer on digicam. I need to make one thing that’s going to get consideration. So scene one I get up agitated.
Scene 2, I get up, and I’m going to place birds within the background. Tweet, tweet, tweet, tweet, proper? I’m going to flutter my eyes. I’m so rested and feeling incredible and I might need texts that say, lastly I discovered one thing that helped my sleep. Thank God. If my goal market…anybody in my goal market watches that, who struggles with sleep? Are they going to remark? In fact they’re. They’re going to say, “what do you do? How do you do that? I would like sleep….” proper? You are able to do that with something you are able to do. , perhaps it’s you sitting within the kitchen, when you promote one thing round weight reduction, and also you’re sitting within the kitchen, you’re your plate, and it’s bought a mini carrot on it, perhaps a mini corn and a slice of tomato that’s tiny, and also you’re it and your stomachs grumbling and also you’re ravenous after which that scene one and scene two is, you recognize, you simply got here out of the kitchen, you’re feeling incredible. And also you’re like, lastly discovered a eating regimen that works. Somebody that’s fighting weight reduction or fighting calorie restriction, they’re going to ask you. Now discover, I didn’t say go right here to purchase. I didn’t say the title of the eating regimen. I didn’t say right here’s the capsule I take. I’m creating curiosity by means of these brief movies, and persons are going to remark, I promise you, that’s the primary sort of profit play.
Quantity two is the overcomer. Now, are there issues that you simply’ve overcome in life? It doesn’t need to have something to do essentially along with your services or products, however with the kind of individual you’re attempting to draw? Have you ever overcome divorce? Have you ever overcome smoking? Have you ever ever misplaced weight? Take into consideration what you’ve overcome. Monetary hardships? For those who’re prepared to be susceptible, are there traumatic occasions, and also you’ll see when you see my Instagram reels, I imply, I share quite a bit on there, I share that I grew up in a really abusive house, I used to be useless broke, I went by means of foreclosures…I share my downs. Right here’s the important thing. Individuals are cool along with your up’s, in the event that they’re conscious of your downs. See too many individuals do that the flawed manner and so they solely present their ups, proper. They solely present their spotlight reel and a few folks won’t like that. That’s cool. To begin with, not everybody has spotlight reels, however not everybody’s going to resonate with that. Extra folks resonate when you’re prepared to share your downs, they’ll be cool along with your ups.
The profit play and the overcomer, these are your two finest performs on the most well liked advertising and marketing technique on Instagram.
I’d love to listen to from you.
Okay, earlier than I get to my subsequent two factors, I’d love to listen to from you. What are you doing on Instagram that’s working for you? Or what’s it that you simply’re attempting? What do you assume is working for you? I’d love to listen to from you. I’m all the time open to new solutions. I learn and reply to each single remark.
What doesn’t work on Instagram now?
Okay, so there are a number of issues on Instagram that used to work, that now not work.
Primary, hashtags simply aren’t as highly effective as they was. I don’t understand how a lot they have an effect on issues however they undoubtedly usually are not like they was, that’s a truth.
Quantity two, my good good friend Brock Johnson says that sq. posts are now not working practically as effectively. You need to use the total size of what you possibly can placed on Instagram.
Quantity three, (this one stung) Instagram reels has reels play the place they’ll pay you based mostly on the quantity of views your reels are getting. Once we bought accepted for that program (I feel it’s important to be at a sure follower quantity) however once we bought accepted for that….however this is applicable whether or not you’re on reels play or not (simply so you recognize) once we figured that out and we bought accepted for that program on the time, what was working rather well was taking different folks’s Instagram reels, giving them credit score and reposting in your account. I’d discover an superior one by Kanye West. I preferred it. I don’t agree with all their choices, however it was a great one, I discovered one with Michael Jordan and I discovered one with Denzel Washington. I’m taking the Instagram reel that has already been shared and giving credit score linking again however sharing that and by doing that I look and we had been making virtually $10,000 a month simply in reel play from the tremendous common movies. It was loopy. It was superior. It’s like not promoting something, simply free cash. However we’re additionally getting a ton I imply, I had a number of get 3 million, 4 million, 5 million views which is superior. However they don’t like that anymore, so don’t do it. They don’t prefer it though I used to be giving it credit score, they’ve a difficulty with it. I bought a pair warnings on my account. I personally wouldn’t try this. Perhaps you’ll get away with it however I’d simply watch out doing that, when you determine to offer it a go.
Hashtags, repurposing different folks’s Instagram reels and utilizing the sq. put up, these are three of the larger issues which have actually modified with Instagram recently.
Instagram Marking Plan.
Final however not least, let me provide you with what I’d counsel as a terrific Instagram advertising and marketing plan. To begin with, we all know reels. Reels are the deal, proper? For those who’re attempting to develop a enterprise and also you’re attempting to actually crush it, I wouldn’t be doing a minimal two to 3 Instagram reels per day.
I’d even be doing two to 3 Instagram lives per week. Now one factor you are able to do to have a terrific stay, is you will discover somebody who additionally has a pleasant following and do a duet with them, do an Instagram Dwell and invite them to an interview. Very highly effective manner so that you can have extra attain. I’ve interviewed a few of the most wonderful folks. For those who have a look at my Instagram account, it’s simply @rayhigdon. I’ve some unbelievable interviews there. I imply, we had my good good friend, Stormy Wellington, she spoke at our occasion in October. We had like 7-800 folks stay with us. It was superior. It was so cool. I’d be doing two to 3 Instagram reels per day. Now, does that imply it’s important to shoot them that day? No, numerous occasions, I’ll go forward and batch 20 or 25 of these little brief movies, after which I’ll simply drip them out over time.
All proper, don’t get it twisted right here. For those who’re already deciding I’m doing two to 3 Instagram reels a day, that doesn’t imply don’t do any. Proper. It’s form of just like the gymnasium, is it higher to go to the gymnasium as soon as every week or by no means in any respect. Higher to go as soon as a day when you can. However when you can’t, it’s nonetheless higher to go when you possibly can however my suggestion is 2 to 3 per day, two to 3 Instagram lives per week and be sure to’re posting in your tales as effectively.
Now one factor about tales is strangers don’t see your tales. Solely folks which might be already following you see your tales, however these three issues proper there, which isn’t a full time deal. It shouldn’t take you eternally, that might drastically improve the folks following you and the content material that you’ve and the likes and all of the engagement.
Wish to develop sooner?
Would you prefer to get assist rising not simply your Instagram however your whole social media profiles? We have now a training and accountability program that can assist you get particular person assist the place you possibly can hop on with somebody, certainly one of our coaches, and they’re going to truly coach you thru what to do, the way to tweak your profile, the way to change up your story and actually assist you develop your corporation. Right here is the hyperlink, higdongrouptraining.com. Click on that hyperlink. All you do is fill out the data, simply reply some easy questions and certainly one of our folks will attain out to you and see if it’s a match for you.